180.807 (19W) Principles of Business Management II

Wintersemester 2019/20

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Erster Termin der LV
07.11.2019 09:00 - 17:00 V.1.04 On Campus
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Überblick

Lehrende/r
LV-Titel englisch
Principles of Business Management II
LV-Art
Vorlesung
Semesterstunde/n
2.0
ECTS-Anrechnungspunkte
4.0
Anmeldungen
22
Organisationseinheit
Unterrichtssprache
Englisch
LV-Beginn
07.11.2019
eLearning
zum Moodle-Kurs

Zeit und Ort

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LV-Beschreibung

Intendierte Lernergebnisse

Tentative content of the course Principles of Business Management II:

  1. Business marketing processes (Ebert & Griffin, Chapters 11-13). Additional learning materials will be made available on the Moodle on-line learning system.

Topics: The marketing concept. The marketing environment. Understanding and analysing markets and market trends. Marketing strategies (Porter’s generic strategies). Segmentation, targeting and positioning (STP) process. The marketing mix. Designing products & services. Pricing and distributing products & services. Promoting products & services. Technology in marketing: E-marketing.

  1. Understanding fundamental accounting information and making basic financial decisions (Ebert & Griffin, Chapters 14-16).

Topics: The business performance. Fundamental accounting concepts. Understanding information from financial statements and annual reports. Options for financing a business venture. Money, risk and investment – basic terms.

Literatur

Course materials

The following textbook is required for both courses Principles of Business Management I & Principles of Business Management II:

Ebert, R. J.; Griffin, R, W.: Business Essentials (9th Ed, 2013), Prentice Hall/Pearson Education

Additional course materials will be made available through the Moodle on-line learning system.

Prüfungsinformationen

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Prüfungsmethode/n

Course evaluation of the course Principles of Business Management II:

Course evaluation will be based on a written exam (quiz), which comprises 50% of the grade. Another 25% of the grade will be based on an individual written assignment, related to the topics of managing the business marketing processes and understanding/applying information related to financial performance. The remaining 25% of the grade will be assigned on the basis of active class participation.

Beurteilungskriterien/-maßstäbe

Course participation

Students are required to actively participate at classes and at the previously announced written exam & assignment. All students who are unable to do so, should advise lecturers in advance. Provided this is done in time, there will be an additional examination opportunity.

Beurteilungsschema

Note Benotungsschema

Position im Curriculum

  • Masterstudium Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Fach: Ergänzungsfach III (Complementary Subject III): Management Skills (Pflichtfach)
      • Principles of Business Management II ( 2.0h VO / 4.0 ECTS)
        • 180.807 Principles of Business Management II (2.0h VO / 4.0 ECTS)
          Absolvierung im 1. Semester empfohlen

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Wintersemester 2021/22
  • 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
Wintersemester 2020/21
  • 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
Wintersemester 2017/18
  • 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
Wintersemester 2015/16
  • 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
Wintersemester 2014/15
  • 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)
Wintersemester 2013/14
  • 180.807 VO Principles of Business Management II (2.0h / 4.0ECTS)