180.819 (19S) Corporate Communication - Best practices based on scientific approach
Overview
- Lecturer
- Course title german Corporate Communication - Best practices based on scientific approach
- Type Lecture - Course (continuous assessment course )
- Hours per Week 2.0
- ECTS credits 4.0
- Registrations 17 (30 max.)
- Organisational unit
- Language of instruction English
- Course begins on 08.03.2019
- University entrance qualification examination Yes
Time and place
Course Information
Intended learning outcomes
Millions of companies offering millions of products. Via Internet clients can buy products from all over the world. The challenge for companies to be unique is harder than ever before. Having the right communication strategy is therefore one of the most important things to be successful.
Students taking part in this course will get an overview of strategic corporate communications work. Together we will analyse and discuss the communications strategy of selected well-known companies. You will learn basic skills about important sections, like
* marketing communications
* public relations communications
* internal communications
* online communications
This course will be very practice-oriented. You will get on the one hand some scientific background and on the other hand you will learn how to use this knowledge in practice. Valentin Unterkircher has been expert in marketing and public relations communications for more than 25 years. He worked in several international companies and he made the doctor degree in communications.
Be a member of this exiting course and learn from the experiences of Dr. Unterkircher.
Course content
What are fundamentals and skills of Corporate Communications?
How to create a Corporate Communications Concept?
Why Facebook, Instagram etc. has revolutionized the work of Corporate Communications over last years?
How can you create an effective communication controlling tool and why is it important?
Examination information
Examination methodology
Students will be assessed by:
Active participation / taking part in the discussion
Case presentation
Final written work
Assessment criteria / Standards of assessment for examinations
30 % Active participation / taking part in the discussion
30 % Case presentation
40 % Final written work
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Master's degree programme Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Subject: Electives I - Media and Communication (MC)
(Compulsory elective)
-
Special Topics in Media and Convergence Management I (
2.0h VK / 4.0 ECTS)
- 180.819 Corporate Communication - Best practices based on scientific approach (2.0h VC / 4.0 ECTS)
-
Special Topics in Media and Convergence Management I (
2.0h VK / 4.0 ECTS)
-
Subject: Electives I - Media and Communication (MC)
(Compulsory elective)
- Master's degree programme Media, Communications & Culture
(SKZ: 841, Version: 09W.1)
-
Subject: Organisationskommunikation und -kultur
(Compulsory elective)
-
Kurs (
2.0h KU / 6.0 ECTS)
- 180.819 Corporate Communication - Best practices based on scientific approach (2.0h VC / 6.0 ECTS)
-
Kurs (
2.0h KU / 6.0 ECTS)
-
Subject: Organisationskommunikation und -kultur
(Compulsory elective)