180.819 (19S) Corporate Communication - Best practices based on scientific approach

Sommersemester 2019

Registration deadline has expired.

First course session
08.03.2019 16:00 - 20:00 V.1.04 On Campus
... no further dates known

Overview

Lecturer
Course title german Corporate Communication - Best practices based on scientific approach
Type Lecture - Course (continuous assessment course )
Hours per Week 2.0
ECTS credits 4.0
Registrations 17 (30 max.)
Organisational unit
Language of instruction English
Course begins on 08.03.2019
University entrance qualification examination Yes

Time and place

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Course Information

Intended learning outcomes

Millions of companies offering millions of products. Via Internet clients can buy products from all over the world. The challenge for companies to be unique is harder than ever before. Having the right communication strategy is therefore one of the most important things to be successful.

Students taking part in this course will get an overview of strategic corporate communications work. Together we will analyse and discuss the communications strategy of selected well-known companies. You will learn basic skills about important sections, like 

* marketing communications

* public relations communications

* internal communications

* online communications

This course will be very practice-oriented. You will get on the one hand some scientific background and on the other hand you will learn how to use this knowledge in practice. Valentin Unterkircher has been expert in marketing and public relations communications for more than 25 years. He worked in several international companies and he made the doctor degree in communications.

Be a member of this exiting course and learn from the experiences of Dr. Unterkircher.

Course content

What are fundamentals and skills of Corporate Communications?

How to create a Corporate Communications Concept?

Why Facebook, Instagram etc. has revolutionized the work of Corporate Communications over last years?

How can you create an effective communication controlling tool and why is it important?

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Examination methodology

Students will be assessed by:

Active participation / taking part in the discussion

Case presentation

Final written work

Assessment criteria / Standards of assessment for examinations

30 % Active participation / taking part in the discussion

30 % Case presentation

40 % Final written work

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Subject: Electives I - Media and Communication (MC) (Compulsory elective)
      • Special Topics in Media and Convergence Management I ( 2.0h VK / 4.0 ECTS)
        • 180.819 Corporate Communication - Best practices based on scientific approach (2.0h VC / 4.0 ECTS)
  • Master's degree programme Media, Communications & Culture (SKZ: 841, Version: 09W.1)
    • Subject: Organisationskommunikation und -kultur (Compulsory elective)
      • Kurs ( 2.0h KU / 6.0 ECTS)
        • 180.819 Corporate Communication - Best practices based on scientific approach (2.0h VC / 6.0 ECTS)

Equivalent courses for counting the examination attempts

Sommersemester 2018
  • 180.819 VC Corporate Communication (2.0h / 4.0ECTS)
Sommersemester 2017
  • 180.819 VC Investor Relations (2.0h / 4.0ECTS)