180.821 (18W) Cross Media Management

Wintersemester 2018/19

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Erster Termin der LV
04.10.2018 08:30 - 13:30 V.1.04 On Campus
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Überblick

Lehrende/r
Tutor/in/Innen
LV-Titel englisch
Cross Media Management
LV-Art
Vorlesung-Kurs (prüfungsimmanente LV )
Semesterstunde/n
2.0
ECTS-Anrechnungspunkte
4.0
Anmeldungen
12 (30 max.)
Organisationseinheit
Unterrichtssprache
Englisch
LV-Beginn
04.10.2018
eLearning
zum Moodle-Kurs

Zeit und Ort

Liste der Termine wird geladen...

LV-Beschreibung

Intendierte Lernergebnisse

To convey the principles of Cross-Media management, to discuss central theories and models of Cross-Media management with a focus on New and Social Media, to practically apply the theoretical knowledge via case studies, this semester in cooperation with Kelag (www.kelag.at), a large energy provider in Carinthia.

Lehrmethodik inkl. Einsatz von eLearning-Tools

Introduction to the principles of Cross-Media management and introduction to the conception of case studies, subsequently preparation and presentation of one case study with discussion

Inhalt/e

  • Principles of Cross-Media management
  • Cross-Media management basic conditions
  • Types of Cross-Media management
  • Theoretical approaches to Cross-Media management
  • Preparation and presentation of case studies
  • The case study will be carried out in cooperation with the energy provider Kelag (www.kelag.at)

Literatur

A detailed literature list will be delivered in the lecture

Intendierte Lernergebnisse

To convey the principles of Cross-Media management, to discuss central theories and models of Cross-Media management with a focus on New and Social Media, to practically apply the theoretical knowledge via case studies, this semester in cooperation with Kelag (www.kelag.at), a large energy provider in Carinthia.

Lehrmethodik inkl. Einsatz von eLearning-Tools

Introduction to the principles of Cross-Media management and introduction to the conception of case studies, subsequently preparation and presentation of one case study with discussion

Inhalt/e

  • Principles of Cross-Media management

  • Cross-Media management basic conditions

  • Types of Cross-Media management

  • Theoretical approaches to Cross-Media management

  • Preparation and presentation of case studies

  • One case study will be carried out in cooperation with the energy provider Kelag (www.kelag.at)

Literatur

A detailed literature list will be delivered in the lecture.

Prüfungsinformationen

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Beurteilungsschema

Note Benotungsschema

Position im Curriculum

  • Masterstudium Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Fach: Gebundene Wahlfächer I (Electives I) - Media and Communication (MC) (Wahlfach)
      • Cross Media Management ( 2.0h VK / 4.0 ECTS)
        • 180.821 Cross Media Management (2.0h VC / 4.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Wintersemester 2021/22
  • 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
Wintersemester 2020/21
  • 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
Wintersemester 2019/20
  • 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
Wintersemester 2017/18
  • 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
Wintersemester 2015/16
  • 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
Wintersemester 2014/15
  • 180.821 VK Cross Media Management (2.0h / 4.0ECTS)