180.816 (19S) Entrepreneurship & Innovation Management (IAM)
Overview
- Lecturer
- Course title german Entrepreneurship & Innovation Management (IAM)
- Type Lecture - Course (continuous assessment course )
- Hours per Week 2.0
- ECTS credits 4.0
- Registrations 43 (30 max.)
- Organisational unit
- Language of instruction English
- possible language(s) of the assessment English
- Course begins on 01.04.2019
- eLearning Go to Moodle course
-
Remarks (english)
In case of questions you may directly contact Wolfgang Lattacher -> Mail: wolfgang.lattacher@aau.at, Phone: +43 463 2700 4056.
- Seniorstudium Liberale Yes
Time and place
Course Information
Intended learning outcomes
The course strives to provide participants with the theoretical knowledge in the chosen areas as well as to assist them in applying this knowledge in the practical context through the case work and preparation of the course report.
Teaching methodology including the use of eLearning tools
Interactive lectures; case discussion; preparing, presenting and submitting the course report
Course content
Innovation Management (Wolfgang Lattacher)
- Innovation Management - Relevance and definitions
- Types of innovations (product, process, position, business model; + disruptive innovation)
- Strategy and innovation (competitive-, blue ocean-, timing strategy, open innovation)
- Structure and innovation (organizational dilemma, ambidexterity)
- Culture and innovation (supporting/limiting factors)
- Innovation process (from the idea to the launch)
Entrepreneurship (Zulaicha Parastuty)
- Entrepreneurship: Introduction
- The entrepreneur
- Thinking and Acting
- Entrepreneurial Opportunity
- Entrepreneurial Process & Ecosystem
- Resources
- Creating New Venture: Lean startup
Literature
Bessant & Tidd (2015): Innovation and Entrepreneurship. Third ed. Wiley, UK
Blank, S. (2013): Why the Lean Startup changes everything. HBR, 3-9
Nielsen et al. ( 2012): Entrepreneurship in Theory and Practice. Paradoxes in Play. Edward Elgar, Cheltenham
Examination information
Examination methodology
This lecture-course will be evaluated based on the following methods:
1. Written exam
2. Assignments (Group work & individual participation)
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Master's degree programme Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Subject: Innovation and Marketing (IAM)
(Compulsory subject)
-
Entrepreneurship & Innovation Management (IAM) (
2.0h VK / 4.0 ECTS)
- 180.816 Entrepreneurship & Innovation Management (IAM) (2.0h VC / 4.0 ECTS) Absolvierung im 2. Semester empfohlen
-
Entrepreneurship & Innovation Management (IAM) (
2.0h VK / 4.0 ECTS)
-
Subject: Innovation and Marketing (IAM)
(Compulsory subject)
- Master's degree programme Information and Communications Engineering (ICE)
(SKZ: 488, Version: 15W.1)
-
Subject: Management and Economics: Advanced (WI)
(Compulsory elective)
-
Entrepreneurship & Innovation Management (
0.0h VK, VO, KU / 10.0 ECTS)
- 180.816 Entrepreneurship & Innovation Management (IAM) (2.0h VC / 4.0 ECTS)
-
Entrepreneurship & Innovation Management (
0.0h VK, VO, KU / 10.0 ECTS)
-
Subject: Management and Economics: Advanced (WI)
(Compulsory elective)
Equivalent courses for counting the examination attempts
-
Sommersemester 2018
- 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)
-
Sommersemester 2017
- 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)
-
Sommersemester 2016
- 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)
-
Sommersemester 2015
- 180.816 VK Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)