180.816 (19S) Entrepreneurship & Innovation Management (IAM)

Sommersemester 2019

Registration deadline has expired.

First course session
01.04.2019 09:00 - 13:00 Turing On Campus
... no further dates known

Overview

Lecturer
Course title german Entrepreneurship & Innovation Management (IAM)
Type Lecture - Course (continuous assessment course )
Hours per Week 2.0
ECTS credits 4.0
Registrations 43 (30 max.)
Organisational unit
Language of instruction English
possible language(s) of the assessment English
Course begins on 01.04.2019
eLearning Go to Moodle course
Remarks (english)

In case of questions you may directly contact Wolfgang Lattacher -> Mail: wolfgang.lattacher@aau.at, Phone: +43 463 2700 4056.

Seniorstudium Liberale Yes

Time and place

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Course Information

Intended learning outcomes

The course strives to provide participants with the theoretical knowledge in the chosen areas as well as to assist them in applying this knowledge in the practical context through the case work and preparation of the course report.

Teaching methodology including the use of eLearning tools

Interactive lectures; case discussion; preparing, presenting and submitting the course report

Course content

Innovation Management (Wolfgang Lattacher)

  • Innovation Management - Relevance and definitions
  • Types of innovations (product, process, position, business model; + disruptive innovation)
  • Strategy and innovation (competitive-, blue ocean-, timing strategy, open innovation)
  • Structure and innovation (organizational dilemma, ambidexterity)
  • Culture and innovation (supporting/limiting factors)
  • Innovation process (from the idea to the launch)

Entrepreneurship (Zulaicha Parastuty)

  • Entrepreneurship: Introduction
  • The entrepreneur
  • Thinking and Acting
  • Entrepreneurial Opportunity
  • Entrepreneurial Process & Ecosystem
  • Resources
  • Creating New Venture: Lean startup

Literature

Bessant & Tidd (2015): Innovation and Entrepreneurship. Third ed. Wiley, UK

Blank, S. (2013): Why the Lean Startup changes everything. HBR, 3-9

Nielsen et al. ( 2012): Entrepreneurship in Theory and Practice. Paradoxes in Play. Edward Elgar, Cheltenham 



Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Examination methodology

This lecture-course will be evaluated based on the following methods:

1. Written exam

2.  Assignments (Group work & individual participation)


Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Subject: Innovation and Marketing (IAM) (Compulsory subject)
      • Entrepreneurship & Innovation Management (IAM) ( 2.0h VK / 4.0 ECTS)
        • 180.816 Entrepreneurship & Innovation Management (IAM) (2.0h VC / 4.0 ECTS)
          Absolvierung im 2. Semester empfohlen
  • Master's degree programme Information and Communications Engineering (ICE) (SKZ: 488, Version: 15W.1)
    • Subject: Management and Economics: Advanced (WI) (Compulsory elective)
      • Entrepreneurship & Innovation Management ( 0.0h VK, VO, KU / 10.0 ECTS)
        • 180.816 Entrepreneurship & Innovation Management (IAM) (2.0h VC / 4.0 ECTS)

Equivalent courses for counting the examination attempts

Sommersemester 2018
  • 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)
Sommersemester 2017
  • 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)
Sommersemester 2016
  • 180.816 VC Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)
Sommersemester 2015
  • 180.816 VK Entrepreneurship & Innovation Management (IAM) (2.0h / 4.0ECTS)