180.806 (16W) Principles of Business Management I
Überblick
- Lehrende/r
- Tutor/in/Innen
- LV-Titel englisch Principles of Business Management I
- LV-Art Vorlesung
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 4.0
- Anmeldungen 18
- Organisationseinheit
- Unterrichtssprache es wurde keine Unterrichtssprache angegeben
- LV-Beginn 01.10.2016
- eLearning zum Moodle-Kurs
Zeit und Ort
LV-Beschreibung
Intendierte Lernergebnisse
The objective of this course is to introduce students with the applied informatics or media & communication studies background (BA degree) to the fundamental concepts, theories and tools in business studies.
Lehrmethodik inkl. Einsatz von eLearning-Tools
After successful participation at this course, students should be able to:
Discuss the fundamental processes in a business venture and define the terms of enterprise success and ethical behavior/social responsibility.
Identify the relevant elements of the business environment, assess their influence to the business venture and design adequate response to the environmental challenges.
Explain the business strategy concept and determine long-term goals for a business venture.
Describe the nature of business management and discuss the functions performed by a business manager (planning, organizing, human resource management, leadership and controlling).
Describe the nature of the marketing process and consumer behaviour. Discuss how products & services are developed, priced, distributed and promoted.
Describe the use of financial reports in a business and explain the basic elements of financial management and investing.
Inhalt/e
- Understanding, analysing and responding to business environment (Ebert & Griffin, Chapters 1-3).
Topics: National and global business environment. Scanning the environment. PEST and SWOT analyses. Business ethics. Social responsibility of a business. Entrepreneurial businesses and entrepreneurship.
- Business managers and managerial process (Ebert & Griffin, Chapters 4-10).
Topics: Managers and the managerial jobs. The management process. Organizing and organizational structures. Employee behaviour and motivation. Leadership and decision-making. Human resource management.
Literatur
Ebert, R. J.; Griffin, R, W.: Business Essentials (9th Ed, 2013 - or any later edition), Prentice Hall/Pearson Education
Prüfungsinformationen
Prüfungsmethode/n
- Written exam (quiz)
- Individual written assignment (seminar)
- Active class participation
Prüfungsinhalt/e
Course evaluation will be based on a written exam (quiz), which comprises 50% of the grade. Another 25% of the grade will be based on an individual written assignment, related to the topics of analysing the business environment and managing a business venture. The remaining 25% of the grade will be assigned on the basis of active class participation.
Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium Media and Convergence Management
(SKZ: 150, Version: 13W.2)
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Fach: Ergänzungsfach III (Complementary Subject III): Management Skills
(Pflichtfach)
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Principles of Business Management I (
2.0h VO / 4.0 ECTS)
- 180.806 Principles of Business Management I (2.0h VO / 4.0 ECTS) Absolvierung im 1. Semester empfohlen
-
Principles of Business Management I (
2.0h VO / 4.0 ECTS)
-
Fach: Ergänzungsfach III (Complementary Subject III): Management Skills
(Pflichtfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
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Wintersemester 2023/24
- 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
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Wintersemester 2022/23
- 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
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Wintersemester 2021/22
- 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
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Wintersemester 2020/21
- 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
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Wintersemester 2019/20
- 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
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Wintersemester 2018/19
- 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
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Wintersemester 2017/18
- 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
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Wintersemester 2015/16
- 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
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Wintersemester 2014/15
- 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
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Wintersemester 2013/14
- 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)