602.411 (17S) Special Topics in Consumer Behavior: empirical research
Overview
- Lecturer
- Course title german Special Topics in Consumer Behavior: empirical research
- Type Lecture - Course (continuous assessment course )
- Hours per Week 2.0
- ECTS credits 4.0
- Registrations 11 (30 max.)
- Organisational unit
- Language of instruction English
- possible language(s) of the assessment English
- Course begins on 24.03.2017
- eLearning Go to Moodle course
- Seniorstudium Liberale Yes
Time and place
Course Information
Intended learning outcomes
Marketing Research is usually conducted empirically. As preparation for the Master's thesis this course will enable students to plan and conduct an empirical research problem. This course focuses on how marketing decisions are made based on the marketing research process. Different research designs, data collection forms, measurement and scaling techniques, as well as techniques and tools for analyzing empirical data will be discussed. The course will help to understanding the marketing research process theoretically and practically.
Teaching methodology including the use of eLearning tools
The course is divided into a theoretical part, where inputs are discussed, and a practical part, in which students have to form groups and work on a given research project.
Course content
In this course according to the marketing research process you will
- define the problem
- determine the research design
- design data collection forms and questionnaires
- determine sample plan and size
- collect the data
- analyze and interpret the data with SPSS
- prepare the research report and presentation
Literature
Bryman & Bell: Business Research Methods, latest edition.
Examination information
Examination methodology
Application of discussed content in a research Project
Design
Analysis
Reporting
Examination topic(s)
Conduct a research Project
Assessment criteria / Standards of assessment for examinations
Group assignment 70%
Single Assignment 30%
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Bachelor's degree programme Applied Business Administration
(SKZ: 518, Version: 05W.5)
-
Subject: Foundation course - Marketing and International Management
(Compulsory elective)
-
BS1/2.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VP, VK / 3.0 ECTS)
- 602.411 Special Topics in Consumer Behavior: empirical research (2.0h VC / 4.0 ECTS)
-
BS1/2.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VP, VK / 3.0 ECTS)
-
Subject: Foundation course - Marketing and International Management
(Compulsory elective)
- Bachelor's degree programme Applied Business Administration
(SKZ: 518, Version: 05W.5)
-
Subject: Foundation course - Media Management
(Compulsory elective)
-
BS1/2.3 Proseminar oder Vorlesung mit Proseminar (
2.0h PS, VP / 3.0 ECTS)
- 602.411 Special Topics in Consumer Behavior: empirical research (2.0h VC / 3.0 ECTS)
-
BS1/2.3 Proseminar oder Vorlesung mit Proseminar (
2.0h PS, VP / 3.0 ECTS)
-
Subject: Foundation course - Media Management
(Compulsory elective)
- Master's degree programme Applied Business Administration
(SKZ: 918, Version: 12W.4)
-
Subject: Marketing
(Compulsory elective)
-
Special Topics in Consumer Behavior (
2.0h VC / 4.0 ECTS)
- 602.411 Special Topics in Consumer Behavior: empirical research (2.0h VC / 4.0 ECTS)
-
Special Topics in Consumer Behavior (
2.0h VC / 4.0 ECTS)
-
Subject: Marketing
(Compulsory elective)
- Master's degree programme Applied Business Administration
(SKZ: 918, Version: 05W.7)
-
Subject: Foundation course - Marketing and International Management
(Compulsory elective)
-
BS1.3 Proseminar oder Vorlesung mit Proseminar (
2.0h PS, VP / 3.0 ECTS)
- 602.411 Special Topics in Consumer Behavior: empirical research (2.0h VC / 4.0 ECTS)
-
BS1.3 Proseminar oder Vorlesung mit Proseminar (
2.0h PS, VP / 3.0 ECTS)
-
Subject: Foundation course - Marketing and International Management
(Compulsory elective)
- Master's degree programme Applied Business Administration
(SKZ: 918, Version: 05W.7)
-
Subject: Foundation course - Media Management
(Compulsory elective)
-
BS1.3 Proseminar oder Vorlesung mit Proseminar (
2.0h PS, VP / 3.0 ECTS)
- 602.411 Special Topics in Consumer Behavior: empirical research (2.0h VC / 4.0 ECTS)
-
BS1.3 Proseminar oder Vorlesung mit Proseminar (
2.0h PS, VP / 3.0 ECTS)
-
Subject: Foundation course - Media Management
(Compulsory elective)
- Master's degree programme Applied Business Administration
(SKZ: 918, Version: 05W.7)
-
Subject: Media Management
(Compulsory elective)
-
Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VP, VK / 3.0 ECTS)
- 602.411 Special Topics in Consumer Behavior: empirical research (2.0h VC / 4.0 ECTS)
-
Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VP, VK / 3.0 ECTS)
-
Subject: Media Management
(Compulsory elective)
- Master's degree programme Applied Business Administration
(SKZ: 918, Version: 05W.7)
-
Subject: Advanced course: Marketing and International Management
(Compulsory elective)
-
BS2.2 Proseminar oder Vorlesung mit Proseminar (
2.0h PS, VP / 3.0 ECTS)
- 602.411 Special Topics in Consumer Behavior: empirical research (2.0h VC / 4.0 ECTS)
-
BS2.2 Proseminar oder Vorlesung mit Proseminar (
2.0h PS, VP / 3.0 ECTS)
-
Subject: Advanced course: Marketing and International Management
(Compulsory elective)
- Master's degree programme Applied Business Administration
(SKZ: 918, Version: 05W.7)
-
Subject: Foundation course - Media Management
(Compulsory elective)
-
EW1.2 Proseminar oder Vorlesung mit Proseminar (
2.0h VP, PS / 3.0 ECTS)
- 602.411 Special Topics in Consumer Behavior: empirical research (2.0h VC / 4.0 ECTS)
-
EW1.2 Proseminar oder Vorlesung mit Proseminar (
2.0h VP, PS / 3.0 ECTS)
-
Subject: Foundation course - Media Management
(Compulsory elective)
- Master's degree programme Information Management
(SKZ: 922, Version: 05W.2)
-
Subject: Marketing und internationales Management - Grundlagen
(Compulsory elective)
-
Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VP, VK / 3.0 ECTS)
- 602.411 Special Topics in Consumer Behavior: empirical research (2.0h VC / 4.0 ECTS)
-
Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VP, VK / 3.0 ECTS)
-
Subject: Marketing und internationales Management - Grundlagen
(Compulsory elective)
- Masterstudium Information and Communications Engineering (ICE)
(SKZ: 488, Version: 15W.1)
-
Subject: Management and Law: Complements (WI)
(Compulsory elective)
-
Management and Law: Complements (
0.0h VO, VK, KU / 8.0 ECTS)
- 602.411 Special Topics in Consumer Behavior: empirical research (2.0h VC / 4.0 ECTS)
-
Management and Law: Complements (
0.0h VO, VK, KU / 8.0 ECTS)
-
Subject: Management and Law: Complements (WI)
(Compulsory elective)
- Bachelor's degree programme Business and Law
(SKZ: 519, Version: 05W.5)
-
Subject: Marketing and International Management
(Compulsory elective)
-
BS1.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VK, VP / 3.0 ECTS)
- 602.411 Special Topics in Consumer Behavior: empirical research (2.0h VC / 4.0 ECTS)
-
BS1.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VK, VP / 3.0 ECTS)
-
Subject: Marketing and International Management
(Compulsory elective)
- Bachelor's degree programme Business and Law
(SKZ: 519, Version: 05W.5)
-
Subject: Foundation course - Media Management
(Compulsory elective)
-
BS1.3 Proseminar oder Vorlesung mit Proseminar (
2.0h PS, VP / 3.0 ECTS)
- 602.411 Special Topics in Consumer Behavior: empirical research (2.0h VC / 4.0 ECTS)
-
BS1.3 Proseminar oder Vorlesung mit Proseminar (
2.0h PS, VP / 3.0 ECTS)
-
Subject: Foundation course - Media Management
(Compulsory elective)
Equivalent courses for counting the examination attempts
-
Sommersemester 2022
- 602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)
-
Sommersemester 2021
- 602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)
-
Sommersemester 2019
- 602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)
-
Sommersemester 2018
- 602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)
-
Wintersemester 2016/17
- 602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)
-
Sommersemester 2015
- 602.411 VP Special Topics in Consumer Behavior (2.0h / 4.0ECTS)
-
Wintersemester 2014/15
- 602.411 VK Special Topics in Consumer Behavior: (2.0h / 4.0ECTS)
-
Sommersemester 2014
- 700.009 SE Das Spiel als Gegenstand interdiszipinärer Forschung (Sparkassenseminar) (2.0h / 4.0ECTS)
-
Wintersemester 2012/13
- 602.412 VP Special Topics MIM / MIM-Grundlagen 3/ MIM-Vertiefung 2/ Medienmanagement: International Advertising (2.0h / 3.0ECTS)