180.813 (16S) Advanced Principles of Media Economics and Media and Convergence Management II (OAM)

Sommersemester 2016

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Erster Termin der LV
18.03.2016 08:30 - 13:30 V.1.04 On Campus
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Überblick

Lehrende/r
Tutor/in/Innen
LV-Titel englisch Advanced Principles of Media Economics and Media and Convergence Management II (OAM)
LV-Art Vorlesung
Semesterstunde/n 2.0
ECTS-Anrechnungspunkte 4.0
Anmeldungen 35
Organisationseinheit
Unterrichtssprache Englisch
LV-Beginn 01.03.2016

Zeit und Ort

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LV-Beschreibung

Lehrmethodik inkl. Einsatz von eLearning-Tools

Lecture

Inhalt/e

Based on the Principles of Media Economics and Media and Convergence Management, the Advanced Principles Course mainly focuses on Media and Convergence Management. Important topics are: strategic and operative Media Management, Media and Advertising, Media and Organization and Media and Globalization.

Themen

  • Strategic Media Management
  • Operative Media Management
  • Media and Advertising
  • Media and Advertising Practice (Global, European and Austrian Media Markets)
  • Fundamentals of Media Theories
  • Media and Organization
  • Media Convergence, New Media and Convergence
  • Cross-Media Management
  • Media and Globalization

Erwartete Vorkenntnisse

Principles of Media Economics and Media and Convergence Management

Literatur

A literature list will be provided in the first lecture.

Prüfungsinformationen

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Beurteilungskriterien/-maßstäbe

Written exam (and small case studies)

Beurteilungsschema

Note Benotungsschema

Position im Curriculum

  • Masterstudium Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Fach: Organisational Communication and Media Management (OAM) (Pflichtfach)
      • Advanced Principles of Media Economics and Media and Convergence Management II (OAM) ( 2.0h VO / 4.0 ECTS)
        • 180.813 Advanced Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h VO / 4.0 ECTS)
          Absolvierung im 1. Semester empfohlen

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Sommersemester 2024
  • 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
Sommersemester 2023
  • 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
Sommersemester 2022
  • 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
Sommersemester 2021
  • 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
Sommersemester 2020
  • 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
Sommersemester 2019
  • 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
Sommersemester 2018
  • 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
Sommersemester 2017
  • 180.813 VO Advanced Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
Sommersemester 2015
  • 180.813 VO Advanced Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)