602.411 (15S) Special Topics in Consumer Behavior

Sommersemester 2015

Registration deadline has expired.

First course session
01.06.2015 09:00 - 14:30 S.2.37 On Campus
... no further dates known

Overview

Lecturer
Course title german Special Topics in Consumer Behavior
Type Lecture - Proseminar (continuous assessment course )
Hours per Week 2.0
ECTS credits 4.0
Registrations 16 (30 max.)
Organisational unit
Language of instruction English
Course begins on 01.06.2015
Seniorstudium Liberale Yes

Time and place

List of events is loading...

Course Information

Teaching methodology including the use of eLearning tools

We will use lectures, class discussions, small- and large-group dynamics, individual exercises, and experiential learning. In our second meeting we will have a honey tasting activity.

Course content

Course Objectives: This Special Topics in Course focuses on the nexus between consumer behavior, the system-level phenomenon of sustainability, and the corporate-level practice of social responsibility. The objectives are to expose students to the latest literature on the theme, and to promote discussions on the newer trends in consumer behavior. Specifically, we emphasize consumers’ reactions to increasing threats in the social, ecological, and economic environments (from poverty and inequality to overuse of natural resources and climate change) and changes in consumer preferences (wants and needs) due to increasing awareness of these threats. We end with the analysis of positive courses of action for individuals and organizations that are willing to embrace the transition from a mindset of exploitation (of people, of the planet, of the economy) to a mindset of co-creation of societal wellbeing.

Literature

Required Reading: Articles in the Schedule Table, and other materials posted on Moodle.

Teaching methodology including the use of eLearning tools

We will use lectures, class discussions, small- and large-group dynamics, individual exercises, and experiential learning. In our second meeting we will have a honey tasting activity.

Course content

Course Objective: This Special Topics in Course focuses on the nexus between consumer behavior, the system-level phenomenon of sustainability, and the corporate-level practice of social responsibility. The objectives are to expose students to the latest literature on the theme, and to promote discussions on the newer trends in consumer behavior. Specifically, we emphasize consumers’ reactions to increasing threats in the social, ecological, and economic environments (from poverty and inequality to overuse of natural resources and climate change) and changes in consumer preferences (wants and needs) due to increasing awareness of these threats. We end with the analysis of positive courses of action for individuals and organizations that are willing to embrace the transition from a mindset of exploitation (of people, of the planet, of the economy) to a mindset of co-creation of societal wellbeing.

Literature

Required Readings: Articles in the Schedule Table, and other materials posted on Moodle.

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Assessment criteria / Standards of assessment for examinations

Assessments There will be two exams. The first one on Day 3 (Tuesday, June 3), and the second one on the last day of class (Thursday, June 11). To the discretion of the instructors there may be an ad

Assessment criteria / Standards of assessment for examinations

Assessments There will be two exams. The first one on Day 3 (Tuesday, June 3), and the second one on the last day of class (Thursday, June 11). To the discretion of the instructors there may be an ad

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Bachelor's degree programme Applied Business Administration (SKZ: 518, Version: 05W.5)
    • Subject: Foundation course - Marketing and International Management (Compulsory elective)
      • BS1/2.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs ( 2.0h VP, VK / 3.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior (2.0h VP / 4.0 ECTS)
  • Bachelor's degree programme Applied Business Administration (SKZ: 518, Version: 05W.5)
    • Subject: Foundation course - Media Management (Compulsory elective)
      • BS1/2.3 Proseminar oder Vorlesung mit Proseminar ( 2.0h PS, VP / 3.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior (2.0h VP / 3.0 ECTS)
  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 12W.4)
    • Subject: Marketing (Compulsory elective)
      • Special Topics in Consumer Behavior ( 2.0h VC / 4.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior (2.0h VP / 4.0 ECTS)
  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 05W.7)
    • Subject: Foundation course - Marketing and International Management (Compulsory elective)
      • BS1.3 Proseminar oder Vorlesung mit Proseminar ( 2.0h PS, VP / 3.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior (2.0h VP / 4.0 ECTS)
  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 05W.7)
    • Subject: Foundation course - Media Management (Compulsory elective)
      • BS1.3 Proseminar oder Vorlesung mit Proseminar ( 2.0h PS, VP / 3.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior (2.0h VP / 4.0 ECTS)
  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 05W.7)
    • Subject: Media Management (Compulsory elective)
      • Vorlesung mit Proseminar oder Vorlesung mit Kurs ( 2.0h VP, VK / 3.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior (2.0h VP / 4.0 ECTS)
  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 05W.7)
    • Subject: Advanced course: Marketing and International Management (Compulsory elective)
      • BS2.2 Proseminar oder Vorlesung mit Proseminar ( 2.0h PS, VP / 3.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior (2.0h VP / 4.0 ECTS)
  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 05W.7)
    • Subject: Foundation course - Media Management (Compulsory elective)
      • EW1.2 Proseminar oder Vorlesung mit Proseminar ( 2.0h VP, PS / 3.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior (2.0h VP / 4.0 ECTS)
  • Master's degree programme Information Management (SKZ: 922, Version: 05W.2)
    • Subject: Marketing und internationales Management - Grundlagen (Compulsory elective)
      • Vorlesung mit Proseminar oder Vorlesung mit Kurs ( 2.0h VP, VK / 3.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior (2.0h VP / 4.0 ECTS)
  • Bachelor's degree programme Business and Law (SKZ: 519, Version: 05W.5)
    • Subject: Marketing and International Management (Compulsory elective)
      • BS1.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs ( 2.0h VK, VP / 3.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior (2.0h VP / 4.0 ECTS)
  • Bachelor's degree programme Business and Law (SKZ: 519, Version: 05W.5)
    • Subject: Foundation course - Media Management (Compulsory elective)
      • BS1.3 Proseminar oder Vorlesung mit Proseminar ( 2.0h PS, VP / 3.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior (2.0h VP / 4.0 ECTS)

Equivalent courses for counting the examination attempts

Sommersemester 2022
  • 602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)
Sommersemester 2021
  • 602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)
Sommersemester 2019
  • 602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)
Sommersemester 2018
  • 602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)
Sommersemester 2017
  • 602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)
Wintersemester 2014/15
  • 602.411 VK Special Topics in Consumer Behavior: (2.0h / 4.0ECTS)
Sommersemester 2014
  • 700.009 SE Das Spiel als Gegenstand interdiszipinärer Forschung (Sparkassenseminar) (2.0h / 4.0ECTS)
Wintersemester 2012/13
  • 602.412 VP Special Topics MIM / MIM-Grundlagen 3/ MIM-Vertiefung 2/ Medienmanagement: International Advertising (2.0h / 3.0ECTS)