602.425 (14W) Research Seminar Marketing - Part 1
Overview
- Lecturer
- Course title german Seminar zur Masterarbeit aus MIM - Teil 1
- Type Seminar (continuous assessment course )
- Hours per Week 1.0
- ECTS credits 2.0
- Registrations 11
- Organisational unit
- Language of instruction English
- Course begins on 17.10.2014
Time and place
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Course Information
Teaching methodology including the use of eLearning tools
Discussions and presentationsConditions of admission
45 ECTS points, all Markteting coursesCourse content
The Research Seminar Marketing comprises of two parts. Students who are interested in writing their master thesis in marketing or just have started can attend the first part of the seminar. They analyze and discuss selected examples of pieces of research that have been successfully published in leading journals in marketing and consumer behavior. When students have completed about two thirds of their master thesis they should attend the second part of the seminar and present and discuss their own master theses.Teaching objective
In the first part of the research seminar the aim is to analyze and discuss selected examples of pieces of research that have been successfully published in leading journals in marketing and consumer behavior. Students analyze how the research was performed and learn about strengths and weaknesses related to the research as well as about methods employed in the articles. In the second part of the seminar students present and discuss their own master theses.Literature
available at MoodleTeaching methodology including the use of eLearning tools
Discussions and presentationsConditions of admission
45 ECTS points, all Markteting coursesCourse content
The Research Seminar Marketing comprises of two parts. Students who are interested in writing their master thesis in marketing or just have started can attend the first part of the seminar. They analyze and discuss selected examples of pieces of research that have been successfully published in leading journals in marketing and consumer behavior. When students have completed about two thirds of their master thesis they should attend the second part of the seminar and present and discuss their own master theses.Teaching objective
In the first part of the research seminar the aim is to analyze and discuss selected examples of pieces of research that have been successfully published in leading journals in marketing and consumer behavior. Students analyze how the research was performed and learn about strengths and weaknesses related to the research as well as about methods employed in the articles. In the second part of the seminar students present and discuss their own master theses.Literature
available at MoodleExamination information
Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Master's degree programme Applied Business Administration
(SKZ: 918, Version: 12W.4)
-
Subject: Masterarbeit
(Compulsory subject)
-
Seminar zur Masterarbeit - Teil 1 (
1.0h SE / 2.0 ECTS)
- 602.425 Research Seminar Marketing - Part 1 (1.0h SE / 2.0 ECTS)
-
Seminar zur Masterarbeit - Teil 1 (
1.0h SE / 2.0 ECTS)
-
Subject: Masterarbeit
(Compulsory subject)
- Master's degree programme Applied Business Administration
(SKZ: 918, Version: 05W.7)
-
Subject: Advanced course: Marketing and International Management
(Compulsory elective)
-
BS2.3 Seminar (
2.0h SE / 6.0 ECTS)
- 602.425 Research Seminar Marketing - Part 1 (1.0h SE / 2.0 ECTS)
-
BS2.3 Seminar (
2.0h SE / 6.0 ECTS)
-
Subject: Advanced course: Marketing and International Management
(Compulsory elective)
Equivalent courses for counting the examination attempts
-
Sommersemester 2022
- 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: Research Seminar MIM I (1.0h / 2.0ECTS)
-
Wintersemester 2021/22
- 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: Research Seminar Marketing (MIM) I (1.0h / 2.0ECTS)
-
Sommersemester 2021
- 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
-
Wintersemester 2020/21
- 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
-
Sommersemester 2020
- 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
-
Wintersemester 2019/20
- 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
-
Sommersemester 2019
- 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
-
Wintersemester 2018/19
- 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
-
Sommersemester 2018
- 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
-
Wintersemester 2017/18
- 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
-
Wintersemester 2016/17
- 602.425 SE Seminar zur Masterarbeit aus Marketing & Int. Management - Teil 1 (1.0h / 2.0ECTS)
-
Sommersemester 2016
- 602.425 SE Seminar zur Masterarbeit aus MIM - Teil 1 (1.0h / 2.0ECTS)
-
Wintersemester 2015/16
- 602.425 SE Seminar zur Masterarbeit aus MIM - Teil 1 (1.0h / 2.0ECTS)
-
Sommersemester 2015
- 602.425 SE Seminar zur Masterarbeit aus MIM - Teil 1 (1.0h / 2.0ECTS)
-
Sommersemester 2014
- 602.425 SE Seminar zur Masterarbeit aus MIM - Teil 1 (1.0h / 2.0ECTS)
-
Wintersemester 2013/14
- 602.425 SE Seminar zur Masterarbeit MIM (2.0h / 4.0ECTS)
-
Wintersemester 2012/13
- 602.425 SE MIM-Vertiefung 3: Seminar/ Seminar zur Masterarbeit MIM (2.0h / 4.0ECTS)