602.411 (14W) Special Topics in Consumer Behavior:

Wintersemester 2014/15

Registration deadline has expired.

First course session
14.10.2014 15:30 - 20:00 On Campus

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Overview

Lecturer

Dipl.Ing. Stefan Lederer, BBBakk.

Course title german

Special Topics in Consumer Behavior:

Type

Lecture - Colloquia (continuous assessment course )

Hours per Week

2.0

ECTS credits

4.0

Registrations

20 (30 max.)

Organisational unit

Abteilung für Marketing und Internationales Management

Language of instruction

English

Course begins on

Seniorstudium Liberale

Yes

Time and place

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Teaching methodology including the use of eLearning tools

Lectures, Discussion, Readings and Preparations, Group Assignment and Presentation on Selected Topic, e.g., - Advertising in Online Video - Online Video Market in Europe - Online Media Business Models - Online Video Market in US - Legal Aspects, content rights and content protection of online video - Online video for broadcasters - Video on mobile Devices - etc.

Course content

The market of online multimedia offerings such as audio, video, games, etc. is in transition towards more flexible consumption pattern of consumers, which is enabled by online streaming services and technologies. New services such as Netflix, Spotify, Hulu, Twitch, etc. are more and more popular. Thus, the market for online multimedia offerings is currently in a huge transition, moving from classical paradigms – e.g. for video: broadcast and linear TV to online video streaming offers such as Netflix, Youtube, Maxdome, etc.; for audio: moving from CDs purchases to download to streaming services such as Spotify, last.fm, SoundCloud, iTunes, etc.

Teaching objective

This course will have a close look to these services and the business models behind these services. Students will work on different case studies of today’s online media landscape and discuss them in class. Furthermore, groups of students will focus in particular areas of online media consumption and will work out presentations which are presented in class.

Teaching methodology including the use of eLearning tools

Course content

Teaching objective

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

German
English

Assessment criteria / Standards of assessment for examinations

Group Assignment with written Report (30 %) and Presentation (20 %), Participation in Readings/Preparation and Discussions in Class (20 %), Small Exam at End (30 %)

Assessment criteria / Standards of assessment for examinations

Group Assignment with written Report (30 %) and Presentation (20 %), Participation in Readings/Preparation and Discussions in Class (20 %), Small Exam at End (30 %)

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

Bachelor's degree programme Applied Business Administration (SKZ: 518, Version: 05W.5)
- Subject: Foundation course - Marketing and International Management (Compulsory elective)
  - BS1/2.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs ( 2.0h VP, VK / 3.0 ECTS)
    - 602.411 Special Topics in Consumer Behavior: (2.0h VK / 3.0 ECTS)

Bachelor's degree programme Applied Business Administration (SKZ: 518, Version: 05W.5)
- Subject: Foundation course - Media Management (Compulsory elective)
  - BS1/2.3 Proseminar oder Vorlesung mit Proseminar ( 2.0h PS, VP / 3.0 ECTS)
    - 602.411 Special Topics in Consumer Behavior: (2.0h VK / 3.0 ECTS)

Master's degree programme Applied Business Administration (SKZ: 918, Version: 12W.4)
- Subject: Marketing (Compulsory elective)
  - Special Topics in Consumer Behavior ( 2.0h VC / 4.0 ECTS)
    - 602.411 Special Topics in Consumer Behavior: (2.0h VK / 4.0 ECTS)

Master's degree programme Applied Business Administration (SKZ: 918, Version: 05W.7)
- Subject: Foundation course - Marketing and International Management (Compulsory elective)
  - BS1.3 Proseminar oder Vorlesung mit Proseminar ( 2.0h PS, VP / 3.0 ECTS)
    - 602.411 Special Topics in Consumer Behavior: (2.0h VK / 4.0 ECTS)

Master's degree programme Applied Business Administration (SKZ: 918, Version: 05W.7)
- Subject: Foundation course - Media Management (Compulsory elective)
  - BS1.3 Proseminar oder Vorlesung mit Proseminar ( 2.0h PS, VP / 3.0 ECTS)
    - 602.411 Special Topics in Consumer Behavior: (2.0h VK / 4.0 ECTS)

Master's degree programme Applied Business Administration (SKZ: 918, Version: 05W.7)
- Subject: Media Management (Compulsory elective)
  - Vorlesung mit Proseminar oder Vorlesung mit Kurs ( 2.0h VP, VK / 3.0 ECTS)
    - 602.411 Special Topics in Consumer Behavior: (2.0h VK / 4.0 ECTS)

Master's degree programme Applied Business Administration (SKZ: 918, Version: 05W.7)
- Subject: Advanced course: Marketing and International Management (Compulsory elective)
  - BS2.2 Proseminar oder Vorlesung mit Proseminar ( 2.0h PS, VP / 3.0 ECTS)
    - 602.411 Special Topics in Consumer Behavior: (2.0h VK / 4.0 ECTS)

Master's degree programme Applied Business Administration (SKZ: 918, Version: 05W.7)
- Subject: Foundation course - Media Management (Compulsory elective)
  - EW1.2 Proseminar oder Vorlesung mit Proseminar ( 2.0h VP, PS / 3.0 ECTS)
    - 602.411 Special Topics in Consumer Behavior: (2.0h VK / 4.0 ECTS)

Master's degree programme Information Management (SKZ: 922, Version: 05W.2)
- Subject: Marketing und internationales Management - Grundlagen (Compulsory elective)
  - Vorlesung mit Proseminar oder Vorlesung mit Kurs ( 2.0h VP, VK / 3.0 ECTS)
    - 602.411 Special Topics in Consumer Behavior: (2.0h VK / 4.0 ECTS)

Master's degree programme Media and Convergence Management (SKZ: 150, Version: 13W.2)
- Subject: Electives I - Innovation, Marketing and Law (IML) (Compulsory elective)
  - Special Topics: Consumer Behavior ( 2.0h VK / 4.0 ECTS)
    - 602.411 Special Topics in Consumer Behavior: (2.0h VK / 4.0 ECTS)

Bachelor's degree programme Business and Law (SKZ: 519, Version: 05W.5)
- Subject: Marketing and International Management (Compulsory elective)
  - BS1.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs ( 2.0h VK, VP / 3.0 ECTS)
    - 602.411 Special Topics in Consumer Behavior: (2.0h VK / 4.0 ECTS)

Bachelor's degree programme Business and Law (SKZ: 519, Version: 05W.5)
- Subject: Foundation course - Media Management (Compulsory elective)
  - BS1.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs ( 2.0h VP, VK / 3.0 ECTS)
    - 602.411 Special Topics in Consumer Behavior: (2.0h VK / 4.0 ECTS)

Equivalent courses for counting the examination attempts

Sommersemester 2022

602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)

Sommersemester 2021

602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)

Sommersemester 2019

602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)

Sommersemester 2018

602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)

Sommersemester 2017

602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)

Wintersemester 2016/17

602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)

Sommersemester 2015

602.411 VP Special Topics in Consumer Behavior (2.0h / 4.0ECTS)

Sommersemester 2014

700.009 SE Das Spiel als Gegenstand interdiszipinärer Forschung (Sparkassenseminar) (2.0h / 4.0ECTS)

Wintersemester 2012/13

602.412 VP Special Topics MIM / MIM-Grundlagen 3/ MIM-Vertiefung 2/ Medienmanagement: International Advertising (2.0h / 3.0ECTS)