602.412 (14W) Special Topics in Consumer Behavior: International Advertising
Overview
- Lecturer
- Course title german Special Topics in Consumer Behavior: International Advertising
- Type Lecture - Colloquia (continuous assessment course )
- Hours per Week 2.0
- ECTS credits 4.0
- Registrations 36 (30 max.)
- Organisational unit
- Language of instruction English
- Course begins on not set
- Seniorstudium Liberale Yes
Time and place
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Course Information
Course content
International AdvertisingCourse content
International AdvertisingExamination information
Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Bachelor's degree programme Applied Business Administration
(SKZ: 518, Version: 05W.5)
-
Subject: Foundation course - Marketing and International Management
(Compulsory elective)
-
BS1/2.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VP, VK / 3.0 ECTS)
- 602.412 Special Topics in Consumer Behavior: International Advertising (2.0h VK / 4.0 ECTS)
-
BS1/2.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VP, VK / 3.0 ECTS)
-
Subject: Foundation course - Marketing and International Management
(Compulsory elective)
- Bachelor's degree programme Applied Business Administration
(SKZ: 518, Version: 05W.5)
-
Subject: Foundation course - Media Management
(Compulsory elective)
-
BS1/2.3 Proseminar oder Vorlesung mit Proseminar (
2.0h PS, VP / 3.0 ECTS)
- 602.412 Special Topics in Consumer Behavior: International Advertising (2.0h VK / 4.0 ECTS)
-
BS1/2.3 Proseminar oder Vorlesung mit Proseminar (
2.0h PS, VP / 3.0 ECTS)
-
Subject: Foundation course - Media Management
(Compulsory elective)
- Master's degree programme Applied Business Administration
(SKZ: 918, Version: 12W.4)
-
Subject: Marketing
(Compulsory elective)
-
Special Topics in Consumer Behavior (
2.0h VC / 4.0 ECTS)
- 602.412 Special Topics in Consumer Behavior: International Advertising (2.0h VK / 4.0 ECTS)
-
Special Topics in Consumer Behavior (
2.0h VC / 4.0 ECTS)
-
Subject: Marketing
(Compulsory elective)
- Master's degree programme Applied Business Administration
(SKZ: 918, Version: 05W.7)
-
Subject: Foundation course - Marketing and International Management
(Compulsory elective)
-
BS1.3 Proseminar oder Vorlesung mit Proseminar (
2.0h PS, VP / 3.0 ECTS)
- 602.412 Special Topics in Consumer Behavior: International Advertising (2.0h VK / 4.0 ECTS)
-
BS1.3 Proseminar oder Vorlesung mit Proseminar (
2.0h PS, VP / 3.0 ECTS)
-
Subject: Foundation course - Marketing and International Management
(Compulsory elective)
- Master's degree programme Applied Business Administration
(SKZ: 918, Version: 05W.7)
-
Subject: Foundation course - Media Management
(Compulsory elective)
-
BS1.3 Proseminar oder Vorlesung mit Proseminar (
2.0h PS, VP / 3.0 ECTS)
- 602.412 Special Topics in Consumer Behavior: International Advertising (2.0h VK / 4.0 ECTS)
-
BS1.3 Proseminar oder Vorlesung mit Proseminar (
2.0h PS, VP / 3.0 ECTS)
-
Subject: Foundation course - Media Management
(Compulsory elective)
- Master's degree programme Applied Business Administration
(SKZ: 918, Version: 05W.7)
-
Subject: Media Management
(Compulsory elective)
-
Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VP, VK / 3.0 ECTS)
- 602.412 Special Topics in Consumer Behavior: International Advertising (2.0h VK / 4.0 ECTS)
-
Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VP, VK / 3.0 ECTS)
-
Subject: Media Management
(Compulsory elective)
- Master's degree programme Applied Business Administration
(SKZ: 918, Version: 05W.7)
-
Subject: Advanced course: Marketing and International Management
(Compulsory elective)
-
BS2.2 Proseminar oder Vorlesung mit Proseminar (
2.0h PS, VP / 3.0 ECTS)
- 602.412 Special Topics in Consumer Behavior: International Advertising (2.0h VK / 4.0 ECTS)
-
BS2.2 Proseminar oder Vorlesung mit Proseminar (
2.0h PS, VP / 3.0 ECTS)
-
Subject: Advanced course: Marketing and International Management
(Compulsory elective)
- Master's degree programme Applied Business Administration
(SKZ: 918, Version: 05W.7)
-
Subject: Foundation course - Media Management
(Compulsory elective)
-
EW1.2 Proseminar oder Vorlesung mit Proseminar (
2.0h VP, PS / 3.0 ECTS)
- 602.412 Special Topics in Consumer Behavior: International Advertising (2.0h VK / 4.0 ECTS)
-
EW1.2 Proseminar oder Vorlesung mit Proseminar (
2.0h VP, PS / 3.0 ECTS)
-
Subject: Foundation course - Media Management
(Compulsory elective)
- Master's degree programme Information Management
(SKZ: 922, Version: 05W.2)
-
Subject: Marketing und internationales Management - Grundlagen
(Compulsory elective)
-
Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VP, VK / 3.0 ECTS)
- 602.412 Special Topics in Consumer Behavior: International Advertising (2.0h VK / 4.0 ECTS)
-
Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VP, VK / 3.0 ECTS)
-
Subject: Marketing und internationales Management - Grundlagen
(Compulsory elective)
- Bachelor's degree programme Business and Law
(SKZ: 519, Version: 05W.5)
-
Subject: Marketing and International Management
(Compulsory elective)
-
BS1.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VK, VP / 3.0 ECTS)
- 602.412 Special Topics in Consumer Behavior: International Advertising (2.0h VK / 4.0 ECTS)
-
BS1.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VK, VP / 3.0 ECTS)
-
Subject: Marketing and International Management
(Compulsory elective)
- Bachelor's degree programme Business and Law
(SKZ: 519, Version: 05W.5)
-
Subject: Foundation course - Media Management
(Compulsory elective)
-
BS1.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VP, VK / 3.0 ECTS)
- 602.412 Special Topics in Consumer Behavior: International Advertising (2.0h VK / 4.0 ECTS)
-
BS1.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs (
2.0h VP, VK / 3.0 ECTS)
-
Subject: Foundation course - Media Management
(Compulsory elective)
Equivalent courses for counting the examination attempts
-
Wintersemester 2023/24
- 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2022/23
- 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2021/22
- 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2020/21
- 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2019/20
- 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2018/19
- 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2017/18
- 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2016/17
- 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2015/16
- 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Sommersemester 2014
- 602.421 VK Special Topics in Consumer Behavior: Online Video Streaming (2.0h / 4.0ECTS)
- Wintersemester 2013/14
- Sommersemester 2013
-
Wintersemester 2012/13
- 602.411 VO MIM-Grundlagen 2: Vorlesung Internationales B2B Marketing (2.0h / 3.0ECTS)
- 602.421 VK Special Topics MIM / MIM-Grundlagen 3/ MIM-Vertiefung 2: Strategic Business-to-Business Marketing (2.0h / 4.0ECTS)
- 602.422 VK Special Topics MIM / MIM-Grundlagen 3/ MIM-Vertiefung 2/ Medienmanagement: Current Issues in Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2011/12
- 602.412 VP MIM-Grundlagen 3a: Übung/ Medienmanagement: International Advertising (2.0h / 3.0ECTS)
-
Wintersemester 2010/11
- 602.412 VP MIM-Grundlagen 3a: Übung/ Medienmanagement: International Advertising (2.0h / 3.0ECTS)