180.821 (14W) Cross Media Management

Wintersemester 2014/15

Registration deadline has expired.

First course session
08.10.2014 08:15 - 15:45 V.1.04 On Campus
... no further dates known

Overview

Lecturer
Course title german Cross Media Management
Type Lecture - Colloquia (continuous assessment course )
Hours per Week 2.0
ECTS credits 4.0
Registrations 21
Organisational unit
Language of instruction English
Course begins on 08.10.2014

Time and place

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Course Information

Teaching methodology including the use of eLearning tools

Introduction to the principles of Cross-Media management and introduction to the conception of case studies, subsequently preparation and presentation of case studies with discussion

Course content

Topics

  • Principles of Cross-Media management
  • Types of Cross-Media management
  • Theoretical approaches to Cross-Media management
  • Preparation and presentation of case studies

Teaching objective

To convey the principles of Cross-Media management, to discuss central theories and models of Cross-Media management with a focus on Social Media, to practically apply the theoretical knowledge via case studies

Literature

A detailed literature list will be provided in the lecture

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Assessment criteria / Standards of assessment for examinations

Written report of case studies, oral presentation of the case study, regular and active participation in the lecture, short written exam

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Bachelor's degree programme Applied Business Administration (SKZ: 518, Version: 05W.5)
    • Subject: Foundation course - Media Management (Compulsory elective)
      • BS1/2.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs ( 2.0h VP, VK / 3.0 ECTS)
        • 180.821 Cross Media Management (2.0h VK / 4.0 ECTS)
  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 05W.7)
    • Subject: Foundation course - Media Management (Compulsory elective)
      • BS1.2 Vorlesung mit Proseminar oder Vorlesung mit Kurs ( 2.0h VK, VP / 3.0 ECTS)
        • 180.821 Cross Media Management (2.0h VK / 4.0 ECTS)
  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 05W.7)
    • Subject: Media Management (Compulsory elective)
      • Vorlesung mit Proseminar oder Vorlesung mit Kurs ( 2.0h VP, VK / 3.0 ECTS)
        • 180.821 Cross Media Management (2.0h VK / 4.0 ECTS)
  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 05W.7)
    • Subject: Foundation course - Media Management (Compulsory elective)
      • EW1.2 Proseminar oder Vorlesung mit Proseminar ( 2.0h VP, PS / 3.0 ECTS)
        • 180.821 Cross Media Management (2.0h VK / 4.0 ECTS)
  • Master's degree programme Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Subject: Electives I - Media and Communication (MC) (Compulsory elective)
      • Cross Media Management ( 2.0h VK / 4.0 ECTS)
        • 180.821 Cross Media Management (2.0h VK / 4.0 ECTS)
  • Bachelor's degree programme Business and Law (SKZ: 519, Version: 05W.5)
    • Subject: Foundation course - Media Management (Compulsory elective)
      • BS1.3 Proseminar oder Vorlesung mit Proseminar ( 2.0h PS, VP / 3.0 ECTS)
        • 180.821 Cross Media Management (2.0h VK / 4.0 ECTS)

Equivalent courses for counting the examination attempts

Wintersemester 2023/24
  • 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
Wintersemester 2022/23
  • 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
Wintersemester 2021/22
  • 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
Wintersemester 2020/21
  • 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
Wintersemester 2019/20
  • 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
Wintersemester 2017/18
  • 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
Wintersemester 2015/16
  • 180.821 VC Cross Media Management (2.0h / 4.0ECTS)