180.806 (14W) Principles of Business Management I

Wintersemester 2014/15

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Erster Termin der LV
10.11.2014 09:00 - 13:00 V.1.04 On Campus
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Überblick

Lehrende/r
Tutor/in/Innen
LV-Titel englisch Principles of Business Management I
LV-Art Vorlesung
Semesterstunde/n 2.0
ECTS-Anrechnungspunkte 4.0
Anmeldungen 30
Organisationseinheit
Unterrichtssprache Englisch
LV-Beginn 10.11.2014

Zeit und Ort

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LV-Beschreibung

Lehrmethodik inkl. Einsatz von eLearning-Tools

Lectures, Class Discussion

Inhalt/e

The objective of this course is to introduce students with the applied informatics or media & communication studies background (BA degree) to the fundamental concepts, theories and tools in business studies.

Themen

  • 1. Understanding, analysing and responding to business environment (Ebert & Griffin, Chapters 1-3): Topics: National and global business environment. Scanning the environment. PEST and SWOT analyses.
  • 2. Business managers and managerial process (Ebert & Griffin, Chapters 4-10). Topics: Managers and the managerial jobs. The management process. Organizing and organizational structures.
  • Employee behaviour and motivation. Leadership and decision-making. Human resource management.

Lehrziel

After successful participation at this course, students should be able to: • Discuss the fundamental processes in a business venture and define the terms of enterprise success and ethical behavior/social responsibility. • Identify the relevant elements of the business environment, assess their influence to the business venture and design adequate response to the environmental challenges. • Explain the business strategy concept and determine long-term goals for a business venture. • Describe the nature of business management and discuss the functions performed by a business manager (planning, organizing, human resource management, leadership and controlling). • Describe the nature of the marketing process and consumer behaviour. Discuss how products & services are developed, priced, distributed and promoted. • Describe the use of financial reports in a business and explain the basic elements of financial management and investing.

Literatur

Ebert, R. J.; Griffin, R, W.: Business Essentials (9th Ed, 2013), Prentice Hall/Pearson Education Additional course materials will be made available through the Moodle on-line learning system

Prüfungsinformationen

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Beurteilungskriterien/-maßstäbe

Course evaluation will be based on a written exam (quiz), which comprises 50% of the grade. 25% of the grade will be based on an individual written assignment and 25% on active class participation.

Beurteilungsschema

Note Benotungsschema

Position im Curriculum

  • Masterstudium Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Fach: Ergänzungsfach III (Complementary Subject III): Management Skills (Pflichtfach)
      • Principles of Business Management I ( 2.0h VO / 4.0 ECTS)
        • 180.806 Principles of Business Management I (2.0h VO / 4.0 ECTS)
          Absolvierung im 1. Semester empfohlen

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Wintersemester 2023/24
  • 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
Wintersemester 2022/23
  • 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
Wintersemester 2021/22
  • 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
Wintersemester 2020/21
  • 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
Wintersemester 2019/20
  • 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
Wintersemester 2017/18
  • 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
Wintersemester 2015/16
  • 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
Wintersemester 2013/14
  • 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)