180.806 (14W) Principles of Business Management I
Überblick
- Lehrende/r
- Tutor/in/Innen
- LV-Titel englisch Principles of Business Management I
- LV-Art Vorlesung
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 4.0
- Anmeldungen 30
- Organisationseinheit
- Unterrichtssprache Englisch
- LV-Beginn 10.11.2014
Zeit und Ort
Liste der Termine wird geladen...
LV-Beschreibung
Lehrmethodik inkl. Einsatz von eLearning-Tools
Lectures, Class DiscussionInhalt/e
The objective of this course is to introduce students with the applied informatics or media & communication studies background (BA degree) to the fundamental concepts, theories and tools in business studies.Themen
- 1. Understanding, analysing and responding to business environment (Ebert & Griffin, Chapters 1-3): Topics: National and global business environment. Scanning the environment. PEST and SWOT analyses.
- 2. Business managers and managerial process (Ebert & Griffin, Chapters 4-10). Topics: Managers and the managerial jobs. The management process. Organizing and organizational structures.
- Employee behaviour and motivation. Leadership and decision-making. Human resource management.
Lehrziel
After successful participation at this course, students should be able to: • Discuss the fundamental processes in a business venture and define the terms of enterprise success and ethical behavior/social responsibility. • Identify the relevant elements of the business environment, assess their influence to the business venture and design adequate response to the environmental challenges. • Explain the business strategy concept and determine long-term goals for a business venture. • Describe the nature of business management and discuss the functions performed by a business manager (planning, organizing, human resource management, leadership and controlling). • Describe the nature of the marketing process and consumer behaviour. Discuss how products & services are developed, priced, distributed and promoted. • Describe the use of financial reports in a business and explain the basic elements of financial management and investing.Literatur
Ebert, R. J.; Griffin, R, W.: Business Essentials (9th Ed, 2013), Prentice Hall/Pearson Education Additional course materials will be made available through the Moodle on-line learning systemPrüfungsinformationen
Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.
Beurteilungskriterien/-maßstäbe
Course evaluation will be based on a written exam (quiz), which comprises 50% of the grade. 25% of the grade will be based on an individual written assignment and 25% on active class participation.Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Fach: Ergänzungsfach III (Complementary Subject III): Management Skills
(Pflichtfach)
-
Principles of Business Management I (
2.0h VO / 4.0 ECTS)
- 180.806 Principles of Business Management I (2.0h VO / 4.0 ECTS) Absolvierung im 1. Semester empfohlen
-
Principles of Business Management I (
2.0h VO / 4.0 ECTS)
-
Fach: Ergänzungsfach III (Complementary Subject III): Management Skills
(Pflichtfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
-
Wintersemester 2023/24
- 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
-
Wintersemester 2022/23
- 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
-
Wintersemester 2021/22
- 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
-
Wintersemester 2020/21
- 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
-
Wintersemester 2019/20
- 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
-
Wintersemester 2018/19
- 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
-
Wintersemester 2017/18
- 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
-
Wintersemester 2016/17
- 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
-
Wintersemester 2015/16
- 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
-
Wintersemester 2013/14
- 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)