602.422 (14S) Cases in Consumer Behavior

Sommersemester 2014

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Erster Termin der LV
05.05.2014 09:00 - 13:00 Z.1.29 On Campus
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Überblick

Lehrende/r
LV-Titel englisch Cases in Consumer Behavior
LV-Art Vorlesung-Kurs (prüfungsimmanente LV )
Semesterstunde/n 2.0
ECTS-Anrechnungspunkte 4.0
Anmeldungen 38 (30 max.)
Organisationseinheit
Unterrichtssprache Englisch
LV-Beginn nichts eingestellt
Anmerkungen Attendance is mandatory!
Seniorstudium Liberale Ja

Zeit und Ort

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LV-Beschreibung

Lehrmethodik inkl. Einsatz von eLearning-Tools

course outline available at Moodle or manuela.pirker@aau.at

Aufnahmebedingungen

students of the Master degree programme "Applied Business Administration"

Lehrziel

The objective of this course is to integrate the previously acquired theoretical knowledge on consumer behaviour into a practical and applicable marketing framework. After successful participation at this course, students should be able to: • apply the theoretical principles of consumer behaviour, as to understand the consumers' characteristics and motives, as well as their decision-making processes and resulting behaviour; • identify opportunities for changing consumer behavior by using a range of marketing tools and approaches; • implement the principles of business ethics and social responsibility in influencing consumer behavior; • develop a thorough understanding on differences and emerging similarities of consumer behaviour across Europe and their applicability in the marketing management context.

Erwartete Vorkenntnisse

Bachelor´s degree

Literatur

All required course materials will be made available through the Moodle on-line learning system. Students who would like to refresh their knowledge of consumer behavior theoretical concepts should refer to the following book, available at the AAU Library: Solomon, M.R.; Bamossy, G.; Askegaard, S.; Hogg, M.K. (2010): Consumer Behaviour: A European Perspective (4th Edition), Pearson Education

Lehrmethodik inkl. Einsatz von eLearning-Tools

course outline available at Moodle or manuela.pirker@aau.at

Aufnahmebedingungen

students of the Master degree programme "Applied Business Administration"

Lehrziel

The objective of this course is to integrate the previously acquired theoretical knowledge on consumer behaviour into a practical and applicable marketing framework. After successful participation at this course, students should be able to: • apply the theoretical principles of consumer behaviour, as to understand the consumers' characteristics and motives, as well as their decision-making processes and resulting behaviour; • identify opportunities for changing consumer behavior by using a range of marketing tools and approaches; • implement the principles of business ethics and social responsibility in influencing consumer behavior; • develop a thorough understanding on differences and emerging similarities of consumer behaviour across Europe and their applicability in the marketing management context.

Erwartete Vorkenntnisse

Bachelor´s degree

Literatur

All required course materials will be made available through the Moodle on-line learning system. Students who would like to refresh their knowledge of consumer behavior theoretical concepts should refer to the following book, available at the AAU Library: Solomon, M.R.; Bamossy, G.; Askegaard, S.; Hogg, M.K. (2010): Consumer Behaviour: A European Perspective (4th Edition), Pearson Education

Prüfungsinformationen

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Beurteilungsschema

Note Benotungsschema

Position im Curriculum

  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 12W.4)
    • Fach: Marketing (Wahlfach)
      • Cases in Consumer Behavior ( 2.0h VC / 4.0 ECTS)
        • 602.422 Cases in Consumer Behavior (2.0h VK / 4.0 ECTS)
  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 12W.4)
    • Fach: Special Topics aus BWL (Wahlfach)
      • Cases in Consumer Behavior ( 2.0h VC / 4.0 ECTS)
        • 602.422 Cases in Consumer Behavior (2.0h VK / 4.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Sommersemester 2021
  • 602.422 VC Cases in Consumer Behavior (2.0h / 4.0ECTS)
Sommersemester 2020
  • 602.422 VC Cases in Consumer Behavior (2.0h / 4.0ECTS)
Sommersemester 2019
  • 602.422 VC Cases in Consumer Behavior (2.0h / 4.0ECTS)
Sommersemester 2018
  • 602.422 VC Cases in Consumer Behavior (2.0h / 4.0ECTS)
Sommersemester 2017
  • 602.422 VC Cases in Consumer Behavior (2.0h / 4.0ECTS)
Sommersemester 2016
  • 602.422 VC Cases in Consumer Behavior (2.0h / 4.0ECTS)
Sommersemester 2015
  • 602.422 VK Cases in Consumer Behavior (2.0h / 4.0ECTS)