604.811 (24S) Research Seminar: International Marketing I | SE zur Masterarbeit aus Marketing I
Überblick
- Lehrende/r
- LV-Titel englisch Research Seminar: International Marketing I | Research Seminar MIM I
- LV-Art Seminar (prüfungsimmanente LV )
- LV-Modell Blended-Learning-Lehrveranstaltung
- Online-Anteil 30%
- Semesterstunde/n 1.0
- ECTS-Anrechnungspunkte 2.0
- Anmeldungen 13 (35 max.)
- Organisationseinheit
- Unterrichtssprache Englisch
- LV-Beginn 07.03.2024
- eLearning zum Moodle-Kurs
Zeit und Ort
LV-Beschreibung
Intendierte Lernergebnisse
The Research Seminar in Marketing / International Marketing comprises of two parts (Part I and Part II).
Students who just have started or are interested in writing their master's thesis in marketing can attend Part 1 of the seminar. When students have completed about half of their master's thesis they should attend Part 2 of the seminar.
Course objectives Research Seminar I:
- Enhancing students’ understanding of the scientific process in order to produce high quality research (master’s thesis)
- Developing research ideas andresearch questions for own master’s thesis
Lehrmethodik inkl. Einsatz von eLearning-Tools
Discussion, presentations and group work
Inhalt/e
- Types of Master’s theses andresearch approaches
- Suggestions for structuring the Master’s thesis
- Discussion and feedback about how to design and best carry out each student’s research project (Master's thesis)
Prüfungsinformationen
Prüfungsmethode/n
Paper Summaries, group presentations, class participation
Prüfungsinhalt/e
Based on papers that we work with
Beurteilungskriterien/-maßstäbe
- Paper summaries
- Group presentations
- Class attendance and participation
The following rules apply to the use of AI-based applications:
The use of AI tools is generally permitted throughout the working and writing process. Students are required to disclose the use of AI tools in the text product and to mark AI-generated passages accordingly. Students take sole responsibility for the text they produce.
Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium Betriebswirtschaft
(SKZ: 918, Version: 22W.1)
-
Fach: Seminar zur Masterarbeit
(Pflichtfach)
-
Seminar zur Masterarbeit (
0.0h SE / 4.0 ECTS)
- 604.811 Research Seminar: International Marketing I | SE zur Masterarbeit aus Marketing I (1.0h SE / 2.0 ECTS)
-
Seminar zur Masterarbeit (
0.0h SE / 4.0 ECTS)
-
Fach: Seminar zur Masterarbeit
(Pflichtfach)
- Masterstudium Angewandte Betriebswirtschaft
(SKZ: 918, Version: 12W.4)
-
Fach: Masterarbeit
(Pflichtfach)
-
Seminar zur Masterarbeit - Teil 1 (
1.0h SE / 2.0 ECTS)
- 604.811 Research Seminar: International Marketing I | SE zur Masterarbeit aus Marketing I (1.0h SE / 2.0 ECTS)
-
Seminar zur Masterarbeit - Teil 1 (
1.0h SE / 2.0 ECTS)
-
Fach: Masterarbeit
(Pflichtfach)
- Masterstudium International Management
(SKZ: 908, Version: 19W.1)
-
Fach: Research Seminar I
(Pflichtfach)
-
8.1 Research Seminar I (
0.0h SE / 2.0 ECTS)
- 604.811 Research Seminar: International Marketing I | SE zur Masterarbeit aus Marketing I (1.0h SE / 2.0 ECTS)
-
8.1 Research Seminar I (
0.0h SE / 2.0 ECTS)
-
Fach: Research Seminar I
(Pflichtfach)
- Masterstudium International Management
(SKZ: 908, Version: 19W.1)
-
Fach: Masterarbeit (Research Seminar)
(Pflichtfach)
-
Research Seminar I (
0.0h SE / 2.0 ECTS)
- 604.811 Research Seminar: International Marketing I | SE zur Masterarbeit aus Marketing I (1.0h SE / 2.0 ECTS)
-
Research Seminar I (
0.0h SE / 2.0 ECTS)
-
Fach: Masterarbeit (Research Seminar)
(Pflichtfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
-
Sommersemester 2023
- 604.811 SE Research Seminar: International Marketing I | SE zur Masterarbeit aus Marketing I (1.0h / 2.0ECTS)
-
Sommersemester 2022
- 604.811 SE Research Seminar: International Marketing I (1.0h / 2.0ECTS)
-
Wintersemester 2021/22
- 604.811 SE Research Seminar: International Marketing I (1.0h / 2.0ECTS)
-
Sommersemester 2021
- 604.811 SE Research Seminar: International Marketing I (1.0h / 2.0ECTS)
-
Sommersemester 2020
- 604.811 SE Research Seminar: International Marketing I (1.0h / 2.0ECTS)
-
Sommersemester 2019
- 604.811 SE Research Seminar: International Marketing I (1.0h / 2.0ECTS)
-
Sommersemester 2018
- 604.811 SE Research Seminar: International Marketing I (1.0h / 2.0ECTS)
-
Sommersemester 2017
- 604.811 SE Research Seminar: International Marketing I (1.0h / 2.0ECTS)