180.803 (23W) Principles of Media Economics and Media and Convergence Management I (OAM)
Überblick
- Lehrende/r
- Tutor/in/Innen
- LV-Titel englisch Principles of Media Economics and Media and Convergence Management I (OAM)
- LV-Art Vorlesung
- LV-Modell Blended-Learning-Lehrveranstaltung
- Online-Anteil 30%
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 4.0
- Anmeldungen 65
- Organisationseinheit
- Unterrichtssprache Englisch
- mögliche Sprache/n der Leistungserbringung Englisch
- LV-Beginn 04.10.2023
- eLearning zum Moodle-Kurs
-
Anmerkungen
Further (planned) exam dates:
- Mid March 2024
- End of May 2024
- End of September 2024
Zeit und Ort
LV-Beschreibung
Intendierte Lernergebnisse
Develop a basic understanding of media economics and media management
Knowledge of concepts like markets, prices, management models, convergence etc.
Ability to apply economic standards to media related problems
Discussion of cases and practical problems
Critical understanding of media economical problems
And of course: ability to answer the study questions :-)
Lehrmethodik inkl. Einsatz von eLearning-Tools
Lecture: study questions and discussions; online elements
Inhalt/e
Principles of Media Economics
Market Forms
Price Elasticity
Concentration
Media Corporations
Principles of Media Management
Management Concepts
Specifics of Media Management
Strategic Choices
Principles of Media Convergence and Innovation
Definition
Challenges for MM
Erwartete Vorkenntnisse
None
Curriculare Anmeldevoraussetzungen
First Semester
Literatur
Karmasin, Matthias/Diehl, Sandra/ Koinig, Isabell (eds.): Media and Change Management. Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility, Heidelberg/New York/Dordrecht/London: Springer, 2022
Prüfungsinformationen
Prüfungsmethode/n
Exam with questions from study questions
Further (planned) exam dates:
- Mid March 2024
- End of May 2024
- End of September 2024
Prüfungsinhalt/e
Lecture, Textbook, Study Questions (research questions)
Beurteilungskriterien/-maßstäbe
Grading scheme (60% of available points are necessary to be positive) 100% are a straight A-
Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Bachelorstudium Betriebswirtschaft
(SKZ: 518, Version: 18W.1)
-
Fach: Freie Wahlfächer
(Freifach)
-
Freie Wahlfächer (
0.0h XX / 9.0 ECTS)
- 180.803 Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h VO / 4.0 ECTS) Absolvierung im 4., 5., 6. Semester empfohlen
-
Freie Wahlfächer (
0.0h XX / 9.0 ECTS)
-
Fach: Freie Wahlfächer
(Freifach)
- Masterstudium Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Fach: Organisational Communication and Media Management (OAM)
(Pflichtfach)
-
Principles of Media Economics and Media and Convergence Management I (OAM) (
2.0h VO / 4.0 ECTS)
- 180.803 Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h VO / 4.0 ECTS) Absolvierung im 1. Semester empfohlen
-
Principles of Media Economics and Media and Convergence Management I (OAM) (
2.0h VO / 4.0 ECTS)
-
Fach: Organisational Communication and Media Management (OAM)
(Pflichtfach)
- Masterstudium Medien, Kommunikation & Kultur
(SKZ: 841, Version: 20W.1)
-
Fach: Media and Convergence Management
(Wahlfach)
-
8.1 Principles of Media Economics and Media and Convergence Management I ODER II (
0.0h VO / 4.0 ECTS)
- 180.803 Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h VO / 4.0 ECTS) Absolvierung im 1., 2., 3. Semester empfohlen
-
8.1 Principles of Media Economics and Media and Convergence Management I ODER II (
0.0h VO / 4.0 ECTS)
-
Fach: Media and Convergence Management
(Wahlfach)
- Masterstudium Medien, Kommunikation und Kultur
(SKZ: 841, Version: 09W.1)
-
Fach: Medien- und Konvergenzmanagement
(Wahlfach)
-
Medien- und Konvergenzmanagement (
2.0h VO / 3.0 ECTS)
- 180.803 Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h VO / 4.0 ECTS)
-
Medien- und Konvergenzmanagement (
2.0h VO / 3.0 ECTS)
-
Fach: Medien- und Konvergenzmanagement
(Wahlfach)
- Masterstudium Cross-Border Studies
(SKZ: 584, Version: 22W.1)
-
Fach: Media and Convergence Management - 1
(Wahlfach)
-
I.11.5 Principles of Media Economics and Media and Convergence Management I (
0.0h VO / 4.0 ECTS)
- 180.803 Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h VO / 4.0 ECTS)
-
I.11.5 Principles of Media Economics and Media and Convergence Management I (
0.0h VO / 4.0 ECTS)
-
Fach: Media and Convergence Management - 1
(Wahlfach)
- Masterstudium Cross-Border Studies
(SKZ: 584, Version: 22W.1)
-
Fach: Media and Convergence Management
(Wahlfach)
-
II.11.5 Principles of Media Economics and Media and Convergence Management I (
0.0h VO / 4.0 ECTS)
- 180.803 Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h VO / 4.0 ECTS)
-
II.11.5 Principles of Media Economics and Media and Convergence Management I (
0.0h VO / 4.0 ECTS)
-
Fach: Media and Convergence Management
(Wahlfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
-
Wintersemester 2022/23
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
-
Wintersemester 2021/22
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
-
Wintersemester 2020/21
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
-
Wintersemester 2019/20
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
-
Wintersemester 2018/19
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
-
Wintersemester 2017/18
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
-
Wintersemester 2016/17
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
-
Wintersemester 2015/16
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
-
Wintersemester 2014/15
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
-
Sommersemester 2014
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)