180.801 (23W) Organizational Communication

Wintersemester 2023/24

Registration deadline has expired.

First course session
03.10.2023 09:00 - 13:00 V.1.04 On Campus
... no further dates known

Overview

Lecturer
Tutor/Tutors
Course title german Organizational Communication
Type Lecture
Course model Attendance-based course
Hours per Week 2.0
ECTS credits 4.0
Registrations 52
Organisational unit
Language of instruction English
Course begins on 03.10.2023
eLearning Go to Moodle course
Remarks (english)

(Planned) exam date(s): 

- End of January 2024

- Early/Mid March 2024

- June 2024

Time and place

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Course Information

Intended learning outcomes

Students will be familiarized with central theories, models, functions, strategies and methods of Organisational Communication. They know and are able to differentiate between various individual organisational communication disciplines (internal communication, marketing, advertising, PR, stakeholder management, ...), and are able to apply these theories to practical cases.

Important: the online dates are not intended to be "live" online-meetings, but are scheduled as asynchronous lectures.

Teaching methodology

  • lecture with blended learning elements
  • online-assignments 
  • final written exam

Course content

Amongst the wide array of topics available, the present lecture will focus on the following aspects of organizational communication: 

  • Approaches to Organizational Communication
  • Theories of Organizational Communication
  • Strategic Communication (Integrated Communication)
  • Crisis Communication
  • Marketing, and Influencer Marketing
  • Advertising and Branding
  • Stakeholder Management
  • Corporate Culture
  • etc.

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Examination methodology

Final written exam (open-questions)

(Planned) exam date(s): 

- End of January 2024

- Early/Mid March 2024

- June 2024

...

Examination topic(s)

Script and provided literature

Assessment criteria / Standards of assessment for examinations

  • Active participation
  • Online assignment fulfillment 
  • successful exam completion

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Bachelor's degree programme Business Administration (SKZ: 518, Version: 18W.1)
    • Subject: Freie Wahlfächer (Optional subject)
      • Freie Wahlfächer ( 0.0h XX / 9.0 ECTS)
        • 180.801 Organizational Communication (2.0h VO / 4.0 ECTS)
          Absolvierung im 4., 5., 6. Semester empfohlen
  • Master's degree programme Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Subject: Complementary Subject I (Compulsory subject)
      • Organisational Communication ( 2.0h VO / 4.0 ECTS)
        • 180.801 Organizational Communication (2.0h VO / 4.0 ECTS)
          Absolvierung im 1. Semester empfohlen
  • Master's degree programme Media, Communications & Culture (SKZ: 841, Version: 20W.1)
    • Subject: Kommunikation (Compulsory subject)
      • 3.1 Organisationskommunikation und Medienmanagement ( 0.0h VC, VI / 6.0 ECTS)
        • 180.801 Organizational Communication (2.0h VO / 6.0 ECTS)
          Absolvierung im 1., 2., 3. Semester empfohlen

Equivalent courses for counting the examination attempts

Wintersemester 2022/23
  • 180.801 VO Organizational Communication & Advertising (2.0h / 4.0ECTS)
Wintersemester 2021/22
  • 180.801 VO Introduction to Organizational Communication (2.0h / 4.0ECTS)
Wintersemester 2020/21
  • 180.801 VO Introduction to Organizational Communication (2.0h / 4.0ECTS)
Wintersemester 2019/20
  • 180.801 VO Introduction to Organizational Communication (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 180.801 VO Introduction to Organizational Communication (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 180.801 VO Introduction to Organizational Communication Research (2.0h / 4.0ECTS)
Wintersemester 2015/16
  • 180.801 VO Organisational Communication (2.0h / 4.0ECTS)
Wintersemester 2014/15
  • 180.801 VO Organisational Communication (2.0h / 4.0ECTS)
Wintersemester 2013/14
  • 180.801 VO Organisational Communication (2.0h / 4.0ECTS)
Wintersemester 2012/13
  • 180.801 KU Interaktion in Spielen - Spielen als Interaktion (2.0h / 3.0ECTS)