180.801 (23W) Organizational Communication
Overview
- Lecturer
- Tutor/Tutors
- Course title german Organizational Communication
- Type Lecture
- Course model Attendance-based course
- Hours per Week 2.0
- ECTS credits 4.0
- Registrations 52
- Organisational unit
- Language of instruction English
- Course begins on 03.10.2023
- eLearning Go to Moodle course
-
Remarks (english)
(Planned) exam date(s):
- End of January 2024
- Early/Mid March 2024
- June 2024
Time and place
Course Information
Intended learning outcomes
Students will be familiarized with central theories, models, functions, strategies and methods of Organisational Communication. They know and are able to differentiate between various individual organisational communication disciplines (internal communication, marketing, advertising, PR, stakeholder management, ...), and are able to apply these theories to practical cases.
Important: the online dates are not intended to be "live" online-meetings, but are scheduled as asynchronous lectures.
Teaching methodology
- lecture with blended learning elements
- online-assignments
- final written exam
Course content
Amongst the wide array of topics available, the present lecture will focus on the following aspects of organizational communication:
- Approaches to Organizational Communication
- Theories of Organizational Communication
- Strategic Communication (Integrated Communication)
- Crisis Communication
- Marketing, and Influencer Marketing
- Advertising and Branding
- Stakeholder Management
- Corporate Culture
- etc.
Examination information
Examination methodology
Final written exam (open-questions)
(Planned) exam date(s):
- End of January 2024
- Early/Mid March 2024
- June 2024
...
Examination topic(s)
Script and provided literature
Assessment criteria / Standards of assessment for examinations
- Active participation
- Online assignment fulfillment
- successful exam completion
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Bachelor's degree programme Business Administration
(SKZ: 518, Version: 18W.1)
-
Subject: Freie Wahlfächer
(Optional subject)
-
Freie Wahlfächer (
0.0h XX / 9.0 ECTS)
- 180.801 Organizational Communication (2.0h VO / 4.0 ECTS) Absolvierung im 4., 5., 6. Semester empfohlen
-
Freie Wahlfächer (
0.0h XX / 9.0 ECTS)
-
Subject: Freie Wahlfächer
(Optional subject)
- Master's degree programme Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Subject: Complementary Subject I
(Compulsory subject)
-
Organisational Communication (
2.0h VO / 4.0 ECTS)
- 180.801 Organizational Communication (2.0h VO / 4.0 ECTS) Absolvierung im 1. Semester empfohlen
-
Organisational Communication (
2.0h VO / 4.0 ECTS)
-
Subject: Complementary Subject I
(Compulsory subject)
- Master's degree programme Media, Communications & Culture
(SKZ: 841, Version: 20W.1)
-
Subject: Kommunikation
(Compulsory subject)
-
3.1 Organisationskommunikation und Medienmanagement (
0.0h VC, VI / 6.0 ECTS)
- 180.801 Organizational Communication (2.0h VO / 6.0 ECTS) Absolvierung im 1., 2., 3. Semester empfohlen
-
3.1 Organisationskommunikation und Medienmanagement (
0.0h VC, VI / 6.0 ECTS)
-
Subject: Kommunikation
(Compulsory subject)
Equivalent courses for counting the examination attempts
-
Wintersemester 2022/23
- 180.801 VO Organizational Communication & Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2021/22
- 180.801 VO Introduction to Organizational Communication (2.0h / 4.0ECTS)
-
Wintersemester 2020/21
- 180.801 VO Introduction to Organizational Communication (2.0h / 4.0ECTS)
-
Wintersemester 2019/20
- 180.801 VO Introduction to Organizational Communication (2.0h / 4.0ECTS)
-
Wintersemester 2018/19
- 180.801 VO Introduction to Organizational Communication (2.0h / 4.0ECTS)
-
Wintersemester 2016/17
- 180.801 VO Introduction to Organizational Communication Research (2.0h / 4.0ECTS)
-
Wintersemester 2015/16
- 180.801 VO Organisational Communication (2.0h / 4.0ECTS)
-
Wintersemester 2014/15
- 180.801 VO Organisational Communication (2.0h / 4.0ECTS)
-
Wintersemester 2013/14
- 180.801 VO Organisational Communication (2.0h / 4.0ECTS)
-
Wintersemester 2012/13
- 180.801 KU Interaktion in Spielen - Spielen als Interaktion (2.0h / 3.0ECTS)