180.821 (22W) Cross Media Management
Überblick
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- Lehrende/r
- Tutor/in/Innen
- LV-Titel englisch Cross Media Management
- LV-Art Vorlesung-Kurs (prüfungsimmanente LV )
- LV-Modell Präsenzlehrveranstaltung
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 4.0
- Anmeldungen 30 (30 max.)
- Organisationseinheit
- Unterrichtssprache Englisch
- mögliche Sprache/n der Leistungserbringung Englisch
- LV-Beginn 06.10.2022
- eLearning zum Moodle-Kurs
Zeit und Ort
LV-Beschreibung
Intendierte Lernergebnisse
To convey the principles of Cross-Media management, to discuss central theories and models of Cross-Media management with a focus on New and Social Media, to practically apply the theoretical knowledge via case studies in collaboration with an Institution for Higher Education (University of Klagenfurt, Department for Public Relations and Communication).
Lehrmethodik
Introduction to the principles of Cross-Media management and introduction to the conception of case studies, subsequently preparation and presentation of one case study with discussion.
Introduction to the principles of Cross-Media management and introduction to the conception of case studies, subsequently preparation and presentation of one case study with discussion in collaboration with an Institution for Higher Education (University of Klagenfurt, Department for Public Relations and Communication).
Inhalt/e
- Principles of Cross-Media management
- Cross-Media management basic conditions
- Types of Cross-Media management
- Theoretical approaches to Cross-Media management
- Preparation and presentation of case studies
Erwartete Vorkenntnisse
None
Literatur
A detailed literature list will be delivered in the lecture
Intendierte Lernergebnisse
To convey the principles of Cross-Media management, to discuss central theories and models of Cross-Media management with a focus on New and Social Media, to practically apply the theoretical knowledge via case studies.
Lehrmethodik
Introduction to the principles of Cross-Media management and introduction to the conception of case studies, subsequently preparation and presentation of one case study with discussion.
Inhalt/e
Principles of Cross-Media management
Cross-Media management basic conditions
Types of Cross-Media management
Theoretical approaches to Cross-Media management
Preparation and presentation of case studies
Erwartete Vorkenntnisse
None
Literatur
A detailed literature list will be delivered in the course.
Prüfungsinformationen
Prüfungsmethode/n
written and oral
Prüfungsinhalt/e
A presentation in group work and the written elaboration of a case study and its presentation
Beurteilungskriterien/-maßstäbe
Will be announced in the course and can be discussed in the feedback discussion
Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Fach: Gebundene Wahlfächer I (Electives I) - Media and Communication (MC)
(Wahlfach)
-
Cross Media Management (
2.0h VK / 4.0 ECTS)
- 180.821 Cross Media Management (2.0h VC / 4.0 ECTS)
-
Cross Media Management (
2.0h VK / 4.0 ECTS)
-
Fach: Gebundene Wahlfächer I (Electives I) - Media and Communication (MC)
(Wahlfach)
- Masterstudium Medien, Kommunikation & Kultur
(SKZ: 841, Version: 20W.1)
-
Fach: Media and Convergence Management
(Wahlfach)
-
8.2 Special Topics in Media and Convergence Management I ODER Cross Media Management (
0.0h VC / 4.0 ECTS)
- 180.821 Cross Media Management (2.0h VC / 4.0 ECTS) Absolvierung im 1., 2., 3. Semester empfohlen
-
8.2 Special Topics in Media and Convergence Management I ODER Cross Media Management (
0.0h VC / 4.0 ECTS)
-
Fach: Media and Convergence Management
(Wahlfach)
- Masterstudium Medien, Kommunikation und Kultur
(SKZ: 841, Version: 09W.1)
-
Fach: Medien- und Konvergenzmanagement
(Wahlfach)
-
Medien und Konsumentenverhalten (
2.0h VO / 3.0 ECTS)
- 180.821 Cross Media Management (2.0h VC / 4.0 ECTS)
-
Medien und Konsumentenverhalten (
2.0h VO / 3.0 ECTS)
-
Fach: Medien- und Konvergenzmanagement
(Wahlfach)
- Masterstudium Cross-Border Studies
(SKZ: 584, Version: 22W.1)
-
Fach: Media and Convergence Management - 1
(Wahlfach)
-
I.11.7 Cross Media Management (
0.0h VC / 4.0 ECTS)
- 180.821 Cross Media Management (2.0h VC / 4.0 ECTS)
-
I.11.7 Cross Media Management (
0.0h VC / 4.0 ECTS)
-
Fach: Media and Convergence Management - 1
(Wahlfach)
- Masterstudium Cross-Border Studies
(SKZ: 584, Version: 22W.1)
-
Fach: Media and Convergence Management
(Wahlfach)
-
II.11.7 Cross Media Management (
0.0h VC / 4.0 ECTS)
- 180.821 Cross Media Management (2.0h VC / 4.0 ECTS)
-
II.11.7 Cross Media Management (
0.0h VC / 4.0 ECTS)
-
Fach: Media and Convergence Management
(Wahlfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
-
Wintersemester 2023/24
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2021/22
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2020/21
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2019/20
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2018/19
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2017/18
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2016/17
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2015/16
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2014/15
- 180.821 VK Cross Media Management (2.0h / 4.0ECTS)