180.801 (22W) Organizational Communication & Advertising

Wintersemester 2022/23

Registration deadline has expired.

First course session
05.10.2022 09:00 - 13:00 Online Off Campus
... no further dates known

Overview

Due to the COVID-19 pandemic, it may be necessary to make changes to courses and examinations at short notice (e.g. cancellation of attendance-based courses and switching to online examinations).

For further information regarding teaching on campus, please visit: https://www.aau.at/en/corona.
Lecturer
Tutor/Tutors
Course title german Organizational Communication & Advertising
Type Lecture
Course model Blended learning course
Online proportion 30%
Hours per Week 2.0
ECTS credits 4.0
Registrations 48
Organisational unit
Language of instruction English
Course begins on 05.10.2022
eLearning Go to Moodle course

Time and place

Please note that the currently displayed dates may be subject to change due to COVID-19 measures.
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Course Information

Intended learning outcomes

  • Students will be familiarized with the basics of Organizational Communication (Theories, Approaches in both German and English Speaking Countries)  and Advertising
  • They will be asked to evaluate and contrast different theories
  • They should be able to apply the theories to practical cases

Teaching methodology including the use of eLearning tools

lecture (with group-work elements)

online-quizzes

final (written) exam

Course content

Organizational communication is broadly defined as communications and interactions among employees or members of an organization. This includes:

  1.  The formal communication efforts of the organization (planned products and services typically produced by communication professionals, e.g., newsletters, Intranets and prepared executive videos); 
  2. group communications that occur within, among and across work teams and units; 
  3. leader and supervisor verbal communications and behaviors as well as 
  4.  communication with the outside world (stakeholders, society, etc.). 

In German speaking countries, advertising is seen an integral part of strategic organizational communication. Directed towards the market and with the intention of selling products, advertising has become multi-faceted in the digital age. 

Amongst the wide array of topics available, the present lecture will focus on the following aspects of organizational communication and advertising: 

  • Theories of Organizational Communication
  • Leadership Communication & Corporate Culture
  • Crisis Communication
  • Corporate Culture 
  • Strategic Communication 
  • (Integrated) Marketing Communication & Advertising
  • Public Relations


Prior knowledge expected

none

Curricular registration requirements

none

Literature

releavant texts will be provided on Moodle

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Examination methodology

final written exam

2 case studies

3 short online quizzes

Examination topic(s)

slides and readings (all material is available on moodle)

Assessment criteria / Standards of assessment for examinations

final written exam (consisting of open-questions and case studies)

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Subject: Complementary Subject I (Compulsory subject)
      • Organisational Communication ( 2.0h VO / 4.0 ECTS)
        • 180.801 Organizational Communication & Advertising (2.0h VO / 4.0 ECTS)
          Absolvierung im 1. Semester empfohlen

Equivalent courses for counting the examination attempts

Wintersemester 2023/24
  • 180.801 VO Organizational Communication (2.0h / 4.0ECTS)
Wintersemester 2021/22
  • 180.801 VO Introduction to Organizational Communication (2.0h / 4.0ECTS)
Wintersemester 2020/21
  • 180.801 VO Introduction to Organizational Communication (2.0h / 4.0ECTS)
Wintersemester 2019/20
  • 180.801 VO Introduction to Organizational Communication (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 180.801 VO Introduction to Organizational Communication (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 180.801 VO Introduction to Organizational Communication Research (2.0h / 4.0ECTS)
Wintersemester 2015/16
  • 180.801 VO Organisational Communication (2.0h / 4.0ECTS)
Wintersemester 2014/15
  • 180.801 VO Organisational Communication (2.0h / 4.0ECTS)
Wintersemester 2013/14
  • 180.801 VO Organisational Communication (2.0h / 4.0ECTS)
Wintersemester 2012/13
  • 180.801 KU Interaktion in Spielen - Spielen als Interaktion (2.0h / 3.0ECTS)