180.801 (22W) Organizational Communication & Advertising
Overview
For further information regarding teaching on campus, please visit: https://www.aau.at/en/corona.
- Lecturer
- Tutor/Tutors
- Course title german Organizational Communication & Advertising
- Type Lecture
- Course model Blended learning course
- Online proportion 30%
- Hours per Week 2.0
- ECTS credits 4.0
- Registrations 48
- Organisational unit
- Language of instruction English
- Course begins on 05.10.2022
- eLearning Go to Moodle course
Time and place
Course Information
Intended learning outcomes
- Students will be familiarized with the basics of Organizational Communication (Theories, Approaches in both German and English Speaking Countries) and Advertising
- They will be asked to evaluate and contrast different theories
- They should be able to apply the theories to practical cases
Teaching methodology including the use of eLearning tools
lecture (with group-work elements)
online-quizzes
final (written) exam
Course content
Organizational communication is broadly defined as communications and interactions among employees or members of an organization. This includes:
- The formal communication efforts of the organization (planned products and services typically produced by communication professionals, e.g., newsletters, Intranets and prepared executive videos);
- group communications that occur within, among and across work teams and units;
- leader and supervisor verbal communications and behaviors as well as
- communication with the outside world (stakeholders, society, etc.).
In German speaking countries, advertising is seen an integral part of strategic organizational communication. Directed towards the market and with the intention of selling products, advertising has become multi-faceted in the digital age.
Amongst the wide array of topics available, the present lecture will focus on the following aspects of organizational communication and advertising:
- Theories of Organizational Communication
- Leadership Communication & Corporate Culture
- Crisis Communication
- Corporate Culture
- Strategic Communication
- (Integrated) Marketing Communication & Advertising
- Public Relations
Prior knowledge expected
none
Curricular registration requirements
none
Literature
releavant texts will be provided on Moodle
Examination information
Examination methodology
final written exam
2 case studies
3 short online quizzes
Examination topic(s)
slides and readings (all material is available on moodle)
Assessment criteria / Standards of assessment for examinations
final written exam (consisting of open-questions and case studies)
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Master's degree programme Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Subject: Complementary Subject I
(Compulsory subject)
-
Organisational Communication (
2.0h VO / 4.0 ECTS)
- 180.801 Organizational Communication & Advertising (2.0h VO / 4.0 ECTS) Absolvierung im 1. Semester empfohlen
-
Organisational Communication (
2.0h VO / 4.0 ECTS)
-
Subject: Complementary Subject I
(Compulsory subject)
Equivalent courses for counting the examination attempts
-
Wintersemester 2023/24
- 180.801 VO Organizational Communication (2.0h / 4.0ECTS)
-
Wintersemester 2021/22
- 180.801 VO Introduction to Organizational Communication (2.0h / 4.0ECTS)
-
Wintersemester 2020/21
- 180.801 VO Introduction to Organizational Communication (2.0h / 4.0ECTS)
-
Wintersemester 2019/20
- 180.801 VO Introduction to Organizational Communication (2.0h / 4.0ECTS)
-
Wintersemester 2018/19
- 180.801 VO Introduction to Organizational Communication (2.0h / 4.0ECTS)
-
Wintersemester 2016/17
- 180.801 VO Introduction to Organizational Communication Research (2.0h / 4.0ECTS)
-
Wintersemester 2015/16
- 180.801 VO Organisational Communication (2.0h / 4.0ECTS)
-
Wintersemester 2014/15
- 180.801 VO Organisational Communication (2.0h / 4.0ECTS)
-
Wintersemester 2013/14
- 180.801 VO Organisational Communication (2.0h / 4.0ECTS)
-
Wintersemester 2012/13
- 180.801 KU Interaktion in Spielen - Spielen als Interaktion (2.0h / 3.0ECTS)