602.425 (22S) Research Seminar Marketing (MIM) I

Sommersemester 2022

Registration deadline has expired.

First course session
01.04.2022 09:00 - 12:00 HS 6 On Campus
... no further dates known

Overview

Due to the COVID-19 pandemic, it may be necessary to make changes to courses and examinations at short notice (e.g. cancellation of attendance-based courses and switching to online examinations).

For further information regarding teaching on campus, please visit: https://www.aau.at/en/corona.
Lecturer
Course title german Seminar zur Masterarbeit aus Marketing (MIM) I: Research Seminar MIM I
Type Seminar (continuous assessment course )
Course model Blended learning course
Online proportion 80%
Hours per Week 1.0
ECTS credits 2.0
Registrations 6 (20 max.)
Organisational unit
Language of instruction English
possible language(s) of the assessment English
Course begins on 01.04.2022
eLearning Go to Moodle course

Time and place

Please note that the currently displayed dates may be subject to change due to COVID-19 measures.
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Course Information

Intended learning outcomes

The Research Seminar in Marketing comprises of two parts (Part 1 and Part 2). Students who are interested in writing their master thesis in marketing can attend Part 1 of the seminar before their master thesis outline has been approved.

When students have completed about 50 % of their master thesis they should attend Part 2 of the seminar.

Course objective of Seminar Part 1:

In the first part of the seminar the aim is to analyze and discuss selected examples of pieces of research that have been successfully published in leading journals in the specific field. Students analyze how the research was performed and learn about strengths and weaknesses related to the research as well as about methods employed in the articles.  The aim is to learn how a research paper is written and how idea, theory, empirical portion as well as implications and limitations are presented.

Teaching methodology including the use of eLearning tools

Student responsibilities - Seminar Part 1:

Class Attendance and Participation on all days

 Reading and preparation of several research papers (available in Moodle) (60% of grade)

Students have to prepare a 2-3 page summary (each paper) of four papers, structured as follows:
A. Basic idea of the paper / research questions of the paper and the importance of the topic
B. Theoretical rationale (theories / concepts used, empirical evidence given, hypotheses
development, ...)
C. Empirical study (methods, sample, statistical procedures, ...), if applicable
D. Main results
E. Implications for research and practice
F. Ideas for future research (for own master thesis?)

Paper Presentation in Class (40 % of grade)

In class, groups of students (2-3 students) will jointly present one of the papers.
Papers will be discussed after presentation, based on the summaries and the class presentations.
Assignment of students to the papers they present will be made on 01.04.2022.

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Examination methodology

Reading and preparation of several research papers (available in Moodle) (60% of grade)

Students have to prepare a 2-3 page summary (each paper) of four papers, structured as follows:
A. Basic idea of the paper / research questions of the paper and the importance of the topic
B. Theoretical rationale (theories / concepts used, empirical evidence given, hypotheses
development, ...)
C. Empirical study (methods, sample, statistical procedures, ...), if applicable
D. Main results
E. Implications for research and practice
F. Ideas for future research (for own master thesis?)

Paper Presentation in Class (40 % of grade)

In class, groups of students (2-3 students) will jointly present one of the papers.
Papers will be discussed after presentation, based on the summaries and the class presentations.
Assignment of students to the papers they present will be made on 01.04.2022.

Examination topic(s)

There are no exams. 

Class attendance and lively discussions are a prerequisite for a positive grade.

Addtionally, the following tasks have to be fulfilled and serve as basis for grading:

  • Reading and preparation of several research papers (available in Moodle) (60% of grade)
  • Paper Presentation in Class (40 % of grade)

Assessment criteria / Standards of assessment for examinations

- Reading and preparation of four research papers (60 %)

- Paper presentation in class and class participation (40 %)

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 12W.4)
    • Subject: Masterarbeit (Compulsory subject)
      • Seminar zur Masterarbeit - Teil 1 ( 1.0h SE / 2.0 ECTS)
        • 602.425 Research Seminar Marketing (MIM) I (1.0h SE / 2.0 ECTS)
  • Master's degree programme Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Subject: Master Thesis (Compulsory subject)
      • Research Seminar ( 2.0h SE / 4.0 ECTS)
        • 602.425 Research Seminar Marketing (MIM) I (1.0h SE / 2.0 ECTS)
          Absolvierung im 4. Semester empfohlen

Equivalent courses for counting the examination attempts

Wintersemester 2021/22
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: Research Seminar Marketing (MIM) I (1.0h / 2.0ECTS)
Sommersemester 2021
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Wintersemester 2020/21
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Sommersemester 2020
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Wintersemester 2019/20
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Sommersemester 2019
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Wintersemester 2018/19
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Sommersemester 2018
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Wintersemester 2017/18
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Wintersemester 2016/17
  • 602.425 SE Seminar zur Masterarbeit aus Marketing & Int. Management - Teil 1 (1.0h / 2.0ECTS)
Sommersemester 2016
  • 602.425 SE Seminar zur Masterarbeit aus MIM - Teil 1 (1.0h / 2.0ECTS)
Wintersemester 2015/16
  • 602.425 SE Seminar zur Masterarbeit aus MIM - Teil 1 (1.0h / 2.0ECTS)
Sommersemester 2015
  • 602.425 SE Seminar zur Masterarbeit aus MIM - Teil 1 (1.0h / 2.0ECTS)
Wintersemester 2014/15
  • 602.425 SE Seminar zur Masterarbeit aus MIM - Teil 1 (1.0h / 2.0ECTS)
Sommersemester 2014
  • 602.425 SE Seminar zur Masterarbeit aus MIM - Teil 1 (1.0h / 2.0ECTS)
Wintersemester 2013/14
  • 602.425 SE Seminar zur Masterarbeit MIM (2.0h / 4.0ECTS)
Wintersemester 2012/13
  • 602.425 SE MIM-Vertiefung 3: Seminar/ Seminar zur Masterarbeit MIM (2.0h / 4.0ECTS)