602.425 (22S) Seminar zur Masterarbeit aus Marketing (MIM) I: Research Seminar MIM I

Sommersemester 2022

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Erster Termin der LV
01.04.2022 09:00 - 12:00 HS 6 On Campus
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Überblick

Bedingt durch die COVID-19-Pandemie können kurzfristige Änderungen bei Lehrveranstaltungen und Prüfungen (z.B. Absage von Präsenz-Lehreveranstaltungen und Umstellung auf Online-Prüfungen) erforderlich sein.

Weitere Informationen zum Lehrbetrieb vor Ort finden Sie unter: https://www.aau.at/corona.
Lehrende/r
LV-Titel englisch Research Seminar Marketing (MIM) I
LV-Art Seminar (prüfungsimmanente LV )
LV-Modell Blended-Learning-Lehrveranstaltung
Online-Anteil 80%
Semesterstunde/n 1.0
ECTS-Anrechnungspunkte 2.0
Anmeldungen 6 (20 max.)
Organisationseinheit
Unterrichtssprache Englisch
mögliche Sprache/n der Leistungserbringung Englisch
LV-Beginn 01.04.2022
eLearning zum Moodle-Kurs

Zeit und Ort

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LV-Beschreibung

Intendierte Lernergebnisse

The Research Seminar in Marketing comprises of two parts (Part 1 and Part 2). Students who are interested in writing their master thesis in marketing can attend Part 1 of the seminar before their master thesis outline has been approved.

When students have completed about 50 % of their master thesis they should attend Part 2 of the seminar.

Course objective of Seminar Part 1:

In the first part of the seminar the aim is to analyze and discuss selected examples of pieces of research that have been successfully published in leading journals in the specific field. Students analyze how the research was performed and learn about strengths and weaknesses related to the research as well as about methods employed in the articles.  The aim is to learn how a research paper is written and how idea, theory, empirical portion as well as implications and limitations are presented.

Lehrmethodik inkl. Einsatz von eLearning-Tools

Student responsibilities - Seminar Part 1:

Class Attendance and Participation on all days

 Reading and preparation of several research papers (available in Moodle) (60% of grade)

Students have to prepare a 2-3 page summary (each paper) of four papers, structured as follows:
A. Basic idea of the paper / research questions of the paper and the importance of the topic
B. Theoretical rationale (theories / concepts used, empirical evidence given, hypotheses
development, ...)
C. Empirical study (methods, sample, statistical procedures, ...), if applicable
D. Main results
E. Implications for research and practice
F. Ideas for future research (for own master thesis?)

Paper Presentation in Class (40 % of grade)

In class, groups of students (2-3 students) will jointly present one of the papers.
Papers will be discussed after presentation, based on the summaries and the class presentations.
Assignment of students to the papers they present will be made on 01.04.2022.

Prüfungsinformationen

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Prüfungsmethode/n

Reading and preparation of several research papers (available in Moodle) (60% of grade)

Students have to prepare a 2-3 page summary (each paper) of four papers, structured as follows:
A. Basic idea of the paper / research questions of the paper and the importance of the topic
B. Theoretical rationale (theories / concepts used, empirical evidence given, hypotheses
development, ...)
C. Empirical study (methods, sample, statistical procedures, ...), if applicable
D. Main results
E. Implications for research and practice
F. Ideas for future research (for own master thesis?)

Paper Presentation in Class (40 % of grade)

In class, groups of students (2-3 students) will jointly present one of the papers.
Papers will be discussed after presentation, based on the summaries and the class presentations.
Assignment of students to the papers they present will be made on 01.04.2022.

Prüfungsinhalt/e

There are no exams. 

Class attendance and lively discussions are a prerequisite for a positive grade.

Addtionally, the following tasks have to be fulfilled and serve as basis for grading:

  • Reading and preparation of several research papers (available in Moodle) (60% of grade)
  • Paper Presentation in Class (40 % of grade)

Beurteilungskriterien/-maßstäbe

- Reading and preparation of four research papers (60 %)

- Paper presentation in class and class participation (40 %)

Beurteilungsschema

Note Benotungsschema

Position im Curriculum

  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 12W.4)
    • Fach: Masterarbeit (Pflichtfach)
      • Seminar zur Masterarbeit - Teil 1 ( 1.0h SE / 2.0 ECTS)
        • 602.425 Seminar zur Masterarbeit aus Marketing (MIM) I: Research Seminar MIM I (1.0h SE / 2.0 ECTS)
  • Masterstudium Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Fach: Master Thesis (Pflichtfach)
      • Research Seminar ( 2.0h SE / 4.0 ECTS)
        • 602.425 Seminar zur Masterarbeit aus Marketing (MIM) I: Research Seminar MIM I (1.0h SE / 2.0 ECTS)
          Absolvierung im 4. Semester empfohlen

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Wintersemester 2021/22
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: Research Seminar Marketing (MIM) I (1.0h / 2.0ECTS)
Sommersemester 2021
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Wintersemester 2020/21
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Sommersemester 2020
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Wintersemester 2019/20
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Sommersemester 2019
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Wintersemester 2018/19
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Sommersemester 2018
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Wintersemester 2017/18
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Wintersemester 2016/17
  • 602.425 SE Seminar zur Masterarbeit aus Marketing & Int. Management - Teil 1 (1.0h / 2.0ECTS)
Sommersemester 2016
  • 602.425 SE Seminar zur Masterarbeit aus MIM - Teil 1 (1.0h / 2.0ECTS)
Wintersemester 2015/16
  • 602.425 SE Seminar zur Masterarbeit aus MIM - Teil 1 (1.0h / 2.0ECTS)
Sommersemester 2015
  • 602.425 SE Seminar zur Masterarbeit aus MIM - Teil 1 (1.0h / 2.0ECTS)
Wintersemester 2014/15
  • 602.425 SE Seminar zur Masterarbeit aus MIM - Teil 1 (1.0h / 2.0ECTS)
Sommersemester 2014
  • 602.425 SE Seminar zur Masterarbeit aus MIM - Teil 1 (1.0h / 2.0ECTS)
Wintersemester 2013/14
  • 602.425 SE Seminar zur Masterarbeit MIM (2.0h / 4.0ECTS)
Wintersemester 2012/13
  • 602.425 SE MIM-Vertiefung 3: Seminar/ Seminar zur Masterarbeit MIM (2.0h / 4.0ECTS)