604.111 (21W) Cases in International Marketing

Wintersemester 2021/22

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Erster Termin der LV
29.11.2021 08:30 - 16:30 Online Off Campus
... keine weiteren Termine bekannt

Überblick

Bedingt durch die COVID-19-Pandemie können kurzfristige Änderungen bei Lehrveranstaltungen und Prüfungen (z.B. Absage von Präsenz-Lehreveranstaltungen und Umstellung auf Online-Prüfungen) erforderlich sein.

Weitere Informationen zum Lehrbetrieb vor Ort finden Sie unter: https://www.aau.at/corona.
Lehrende/r
LV-Titel englisch Cases in International Marketing
LV-Art Kurs (prüfungsimmanente LV )
LV-Modell Onlinelehrveranstaltung
Semesterstunde/n 2.0
ECTS-Anrechnungspunkte 4.0
Anmeldungen 32 (35 max.)
Organisationseinheit
Unterrichtssprache Englisch
mögliche Sprache/n der Leistungserbringung Englisch
LV-Beginn 29.11.2021
eLearning zum Moodle-Kurs
Anmerkungen

Please note: The course is part of the Master's degree programme "International Management" and can therefore only be attended by students enrolled in the Master's degree programme International Management. MCM students and Incoming exchange students are welcome, too.

Zeit und Ort

Beachten Sie bitte, dass sich aufgrund von COVID-19-Maßnahmen die derzeit angezeigten Termine noch ändern können.
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LV-Beschreibung

Intendierte Lernergebnisse

🟦 Do you want to use your international marketing knowledge to analyze and evaluate international marketing activities and opportunities for real-world companies? This course applies a practical perspective to international marketing. We are looking forward to meeting you Online (or Hybrid) and to working with you as part of this course 🌐✈️💱 

🟦 On completion of this course, students will be able to analyze and evaluate international marketing activities and opportunities of regional and international companies. The course will allow students to identify diverse strategies that local and international firms implement to create competitive advantage in foreign markets.

Lehrmethodik inkl. Einsatz von eLearning-Tools

🟦 Your learning activities will take place on our learning platform Moodle and in the webinars. We have created an interactive learning environment on Moodle for you to facilitate your learning experience. 

Inhalt/e

🟦 The focus of this course is on the evaluation and discussion of real world case studies in the context of international marketing. Some case studies deal with Carinthian export companies' approaches to marketing in an international environment whereas other cases relate to multinational businesses. Students can apply their knowledge about international marketing concepts and theories and gain new insights into real world examples.  

Erwartete Vorkenntnisse

  • None

Curriculare Anmeldevoraussetzungen

  • None

Literatur

  • See Moodle

Link auf weitere Informationen

https://www.aau.at/en/business-management/marketing-and-international-management/

Prüfungsinformationen

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Prüfungsmethode/n

Assessment Items
 
Description
Value/Weighting
Assessment criteria
 
1. Participation in the Moodle Course
You are required to complete the activities that are provided on Moodle.
10 grade points = 10%
Students are expected to participate actively and positively in Moodle discussion forums and surveys and provide constructive feedback to their peers.
2. Webinar attendance and participation
You are required to attend and participate in the webinars.
10 grade points = 10%
Students are expected to attend all webinars and to engage actively in discussions.
3. Case Study Analysis and Presentation
You are required to analyze a case with your group, answer the case questions together and present the solutions/ answers to the class.
80 grade points = 80%
The Case Study Analysis and Presentation is a group assessment. Each group is expected to analyze a case, answer the case questions and present their solutions/answers to the class.

Prüfungsinhalt/e

  • The case studies will be introduced during the webinars. 

Beurteilungskriterien/-maßstäbe

Assessment – How Your Final Result Is Determined

The grading for this course is based on a point system:

Grade points

Grade

>90 to 100 points
1        (Very Good)
>78 to 90 points
2        (Good)
>65 to 78 points
3        (Satisfactory)
>50 to 65 points
4        (Sufficient)
0 to 50 points
5        (Failed)

(!) To be eligible to pass this course you will need to attain an overall mark of 50% AND achieve at least 50% in each of the assessment items.

Beurteilungsschema

Note Benotungsschema

Position im Curriculum

  • Masterstudium International Management (SKZ: 908, Version: 19W.1)
    • Fach: Elective Subjects I: Specialization in International Management (Wahlfach)
      • Cases in International Marketing ( 0.0h KS / 4.0 ECTS)
        • 604.111 Cases in International Marketing (2.0h KS / 4.0 ECTS)
  • Masterstudium International Management (SKZ: 908, Version: 16W.1)
    • Fach: Electives I: Specialization in International Management (Wahlfach)
      • Cases in International Marketing ( 0.0h KS / 4.0 ECTS)
        • 604.111 Cases in International Marketing (2.0h KS / 4.0 ECTS)
  • Masterstudium International Management (SKZ: 908, Version: 16W.1)
    • Fach: Electives I: Specialisation in International Management (Wahlfach)
      • Cases in International Marketing ( 0.0h KS / 4.0 ECTS)
        • 604.111 Cases in International Marketing (2.0h KS / 4.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Wintersemester 2023/24
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2022/23
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2020/21
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2019/20
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2017/18
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 604.111 KS Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2015/16
  • 604.111 KS Cases in International Marketing (2.0h / 3.0ECTS)
Sommersemester 2015
  • 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2014/15
  • 604.111 KU Cases in International Marketing (2.0h / 3.0ECTS)