604.110 (21W) Cases in International Marketing
Überblick
Weitere Informationen zum Lehrbetrieb vor Ort finden Sie unter: https://www.aau.at/corona.
- Lehrende/r
- LV-Titel englisch Cases in International Marketing
- LV-Art Kurs (prüfungsimmanente LV )
- LV-Modell Onlinelehrveranstaltung
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 4.0
- Anmeldungen 20 (35 max.)
- Organisationseinheit
- Unterrichtssprache Englisch
- mögliche Sprache/n der Leistungserbringung Englisch
- LV-Beginn 03.11.2021
- eLearning zum Moodle-Kurs
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Anmerkungen
!!! Please note: The lecture is part of the master's degree programme "International Management" and can therefore only be attended by students registered for the particular programme. MCM students and Incoming exchange students are welcome, too.
The course will be taught online only in the winter semester 2021/22.
Zeit und Ort
LV-Beschreibung
Intendierte Lernergebnisse
The aim of this course that will be held in the form of a comprised 3-day challenge is to connect students with a selected Carinthian exporting company in order to enhance understanding of the firm’s international business operations. Since this course is based on a real and for the company truly relevant business problem, students will be given the opportunity to develop analytical and problem-solving skills while – at the same time – gaining valuable first-hand experience by applying theoretical knowledge to practice. Students will work independently in groups (on a virtual platform) and finally present their results of analysis in the last session (by means of a presentation online). The cooperating firm will also be provided with a written report of the findings.
Please note that due to COVID-19 this course will be taught solely online.
Lehrmethodik inkl. Einsatz von eLearning-Tools
- Practical case/ business problem statement of a local Carinthian firm engaged in exporting activities.
- Group work (online)
- Written report
Inhalt/e
- Comprised 3-day challenge
- High degree of practice orientation
- The business problem of a selected Carinthian company with exporting activities will be presented by associates of the cooperating firm (by means of a virtual presentation).
- Solution-oriented in-depth group work (online platform)
- Final virtual presentation of analysis incl. results and recommendations
- Written report
Prüfungsinformationen
Prüfungsmethode/n
- Active online participation
- Final virtual presentation of analysis, results and recommendations
- Written report
Prüfungsinhalt/e
Case/business problem statement, final online presentation and written report
Beurteilungskriterien/-maßstäbe
Active online participation, virtual presentation of case analysis and written report
Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium International Management
(SKZ: 908, Version: 19W.1)
-
Fach: Elective Subjects I: Specialization in International Management
(Wahlfach)
-
Cases in International Marketing (
0.0h KS / 4.0 ECTS)
- 604.110 Cases in International Marketing (2.0h KS / 4.0 ECTS)
-
Cases in International Marketing (
0.0h KS / 4.0 ECTS)
-
Fach: Elective Subjects I: Specialization in International Management
(Wahlfach)
- Masterstudium International Management
(SKZ: 908, Version: 16W.1)
-
Fach: Electives I: Specialization in International Management
(Wahlfach)
-
Cases in International Marketing (
0.0h KS / 4.0 ECTS)
- 604.110 Cases in International Marketing (2.0h KS / 4.0 ECTS)
-
Cases in International Marketing (
0.0h KS / 4.0 ECTS)
-
Fach: Electives I: Specialization in International Management
(Wahlfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
-
Wintersemester 2023/24
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2022/23
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2020/21
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2019/20
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2018/19
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2016/17
- 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
-
Sommersemester 2016
- 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
-
Wintersemester 2015/16
- 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
-
Wintersemester 2014/15
- 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
-
Wintersemester 2013/14
- 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
-
Wintersemester 2012/13
- 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)