180.600 (21W) Methods I: Basic quantitative methods

Wintersemester 2021/22

Registration deadline has expired.

No sessions entered for the course
... no further dates known

Overview

Diese Lehrveranstaltung wurde storniert
Due to the COVID-19 pandemic, it may be necessary to make changes to courses and examinations at short notice (e.g. cancellation of attendance-based courses and switching to online examinations).

For further information regarding teaching on campus, please visit: https://www.aau.at/en/corona.
Course title german Methods I: Basic quantitative methods
Type Seminar (continuous assessment course )
Course model Attendance-based course
Hours per Week 2.0
ECTS credits 4.0
Registrations 1 (15 max.)
Organisational unit
Language of instruction English
possible language(s) of the assessment English
Course begins on 23.11.2021
Remarks (english)

The seminar starts on 23rd of November.  We have cancelled the planned appointment on 15th of October. The alternative appointment will take place in January.



Time and place

Please note that the currently displayed dates may be subject to change due to COVID-19 measures.
List of events is loading...

Course Information

Intended learning outcomes

Vermittlung von Kenntnissen über relevante grundlegende quantitative Methoden. Eigenes Vertiefen der Methodenkenntnisse an praktischen Beispielen (kleines Marktforschungsprojekt, das mit SPSS ausgewertet wird). Vermittlung von Grundkenntnissen in SPSS.

Teaching methodology

Kombination aus theoretischer Einführung und praktischem Anwendungsteil (Anwendung von SPSS).

Course content

Einführung in die grundlegenden quantitativen Methoden  - theoretische Einführung und praktische Anwendung mittels eines empirischen Projektes.

Themen:

  • Grundlagen der empirischen Forschung
  • Vorstellung der grundlegenden quantitativen Methoden
  • Konzeption und Durchführung eines eigenen Marktforschungsprojektes
  • Fragebogenkonzeption
  • Datenerhebung
  • Dateneingabe
  • Datenauswertung mittels adäquater quantitativer Methoden und SPSS
  • Vermittlung von grundlegenden Kenntnissen in SPSS

Prior knowledge expected

Keine

Literature

Wird zu Beginn der LV bekannt gegeben.

Intended learning outcomes

Promotion of knowledge of relevant basic quantitative methods. Deepening of methodological knowledge based on practical examples (small market research project, to be analyzed with SPSS and AMOS). Introduction to the statistics programs SPSS and AMOS.

Teaching methodology

Combination of theoretical introduction and practical part (application of SPSS).

Course content

Introduction to the relevant basic quantitative methods – theoretical introduction and practical part consisting of an empirical project.

Topics

  • Market Research Basics

  • The Market Research Process

  • Designing a Questionnaire

  • Data Collection

  • Data Analysis Methods: Correlation, (Logistical) Regression, Variance, Conjoint, Factor, Cluster, Discriminant, and Causal Analysis (SEM)

  • Introduction to SPSS and AMOS

  • Practical Part (application of the theory with specific examples)

Prior knowledge expected

None

Literature

A detailed literature list will be provided at the beginning of the course.

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Examination methodology

Presentation (in January) and written summary of the presentation (until end of February)

Examination topic(s)

You can choose to present the empirical part of your doctoral thesis with a focus on quantitative methods or you can present a quantitative method of your choice in more detail.

Assessment criteria / Standards of assessment for examinations

Will be presented in the course.

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Thematic Doctoral Programme Health, Science and Social Responsibility, Communication and Management (HSSCM) (SKZ: ---, Version: 17W.1)
    • Subject: Health, Science and Social Responsibility, Communication and Management (HSSCM) (Compulsory subject)
      • Health, Science and Social Responsibility, Communication and Management (HSSCM) ( 0.0h XX / 0.0 ECTS)
        • 180.600 Methods I: Basic quantitative methods (2.0h SE / 4.0 ECTS)
  • Doktoratsprogramm Health and Sustainability Communication and Management (HSCM) (SKZ: ---, Version: 20S.1)
    • Subject: Health and Sustainability Communication and Management (HSCM) (Compulsory subject)
      • Health, Science and Social Responsibility, Communication and Management (HSSCM) ( 0.0h / 0.0 ECTS)
        • 180.600 Methods I: Basic quantitative methods (2.0h SE / 4.0 ECTS)

Equivalent courses for counting the examination attempts

Sommersemester 2022
  • 180.600 SE Methods I: Basic quantitative methods (2.0h / 4.0ECTS)