180.803 (21W) Principles of Media Economics and Media and Convergence Management I (OAM)

Wintersemester 2021/22

Registration deadline has expired.

First course session
12.10.2021 09:00 - 14:00 Online Off Campus
... no further dates known

Overview

Due to the COVID-19 pandemic, it may be necessary to make changes to courses and examinations at short notice (e.g. cancellation of attendance-based courses and switching to online examinations).

For further information regarding teaching on campus, please visit: https://www.aau.at/en/corona.
Lecturer
Tutor/Tutors
Course title german Principles of Media Economics and Media and Convergence Management I (OAM)
Type Lecture
Course model Blended learning course
Online proportion 50%
Hours per Week 2.0
ECTS credits 4.0
Registrations 46
Organisational unit
Language of instruction English
Course begins on 12.10.2021
eLearning Go to Moodle course

Time and place

Please note that the currently displayed dates may be subject to change due to COVID-19 measures.
List of events is loading...

Course Information

Intended learning outcomes

Develop a basic understanding of media economics and media management

Knowledge of concepts like markets, prices, management models, convergence etc.

Ability to apply economic standards to media related problems

Discussion of cases and practical problems

Critical understanding of media economical problems

And of course: ability to answer the study questions :-)

Teaching methodology including the use of eLearning tools

Lecture:  study questions and discussions; online elements

Course content

Principles of Media Economics

  Market Forms

  Price Elasticity

  Concentration

  Media Corporations

Principles of Media Management

  Management Concepts

  Specifics of Media Management

  Strategic Choices

Principles of Media Convergence and Innovation

  Definition 

  Challenges for MM

Prior knowledge expected

None

Curricular registration requirements

First Semester

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Modified examination information (exceptional COVID-19 provisions)

Depending on the Covid Situation

Examination methodology

Exam and reflection questions , exercises

Examination topic(s)

Lecture and Textbook

Assessment criteria / Standards of assessment for examinations

100 points in exam, 51 are to be reached, bonus points possible via reflection questions and exercises- system will be explained in first lecture

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Subject: Organisational Communication and Media Management (OAM) (Compulsory subject)
      • Principles of Media Economics and Media and Convergence Management I (OAM) ( 2.0h VO / 4.0 ECTS)
        • 180.803 Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h VO / 4.0 ECTS)
          Absolvierung im 1. Semester empfohlen
  • Master's degree programme Media, Communications & Culture (SKZ: 841, Version: 20W.1)
    • Subject: Media and Convergence Management (Compulsory elective)
      • 8.1 Principles of Media Economics and Media and Convergence Management I ODER II ( 0.0h VO / 4.0 ECTS)
        • 180.803 Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h VO / 4.0 ECTS)
          Absolvierung im 1., 2., 3. Semester empfohlen
  • Master's degree programme Media, Communications & Culture (SKZ: 841, Version: 09W.1)
    • Subject: Medien- und Konvergenzmanagement (Compulsory elective)
      • Medien- und Konvergenzmanagement ( 2.0h VO / 3.0 ECTS)
        • 180.803 Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h VO / 3.0 ECTS)

Equivalent courses for counting the examination attempts

Wintersemester 2023/24
  • 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
Wintersemester 2022/23
  • 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
Wintersemester 2020/21
  • 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
Wintersemester 2019/20
  • 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
Wintersemester 2017/18
  • 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
Wintersemester 2015/16
  • 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
Wintersemester 2014/15
  • 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
Sommersemester 2014
  • 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)