180.803 (21W) Principles of Media Economics and Media and Convergence Management I (OAM)
Overview
For further information regarding teaching on campus, please visit: https://www.aau.at/en/corona.
- Lecturer
- Tutor/Tutors
- Course title german Principles of Media Economics and Media and Convergence Management I (OAM)
- Type Lecture
- Course model Blended learning course
- Online proportion 50%
- Hours per Week 2.0
- ECTS credits 4.0
- Registrations 46
- Organisational unit
- Language of instruction English
- Course begins on 12.10.2021
- eLearning Go to Moodle course
Time and place
Course Information
Intended learning outcomes
Develop a basic understanding of media economics and media management
Knowledge of concepts like markets, prices, management models, convergence etc.
Ability to apply economic standards to media related problems
Discussion of cases and practical problems
Critical understanding of media economical problems
And of course: ability to answer the study questions :-)
Teaching methodology including the use of eLearning tools
Lecture: study questions and discussions; online elements
Course content
Principles of Media Economics
Market Forms
Price Elasticity
Concentration
Media Corporations
Principles of Media Management
Management Concepts
Specifics of Media Management
Strategic Choices
Principles of Media Convergence and Innovation
Definition
Challenges for MM
Prior knowledge expected
None
Curricular registration requirements
First Semester
Examination information
Modified examination information (exceptional COVID-19 provisions)
Depending on the Covid Situation
Examination methodology
Exam and reflection questions , exercises
Examination topic(s)
Lecture and Textbook
Assessment criteria / Standards of assessment for examinations
100 points in exam, 51 are to be reached, bonus points possible via reflection questions and exercises- system will be explained in first lecture
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Master's degree programme Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Subject: Organisational Communication and Media Management (OAM)
(Compulsory subject)
-
Principles of Media Economics and Media and Convergence Management I (OAM) (
2.0h VO / 4.0 ECTS)
- 180.803 Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h VO / 4.0 ECTS) Absolvierung im 1. Semester empfohlen
-
Principles of Media Economics and Media and Convergence Management I (OAM) (
2.0h VO / 4.0 ECTS)
-
Subject: Organisational Communication and Media Management (OAM)
(Compulsory subject)
- Master's degree programme Media, Communications & Culture
(SKZ: 841, Version: 20W.1)
-
Subject: Media and Convergence Management
(Compulsory elective)
-
8.1 Principles of Media Economics and Media and Convergence Management I ODER II (
0.0h VO / 4.0 ECTS)
- 180.803 Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h VO / 4.0 ECTS) Absolvierung im 1., 2., 3. Semester empfohlen
-
8.1 Principles of Media Economics and Media and Convergence Management I ODER II (
0.0h VO / 4.0 ECTS)
-
Subject: Media and Convergence Management
(Compulsory elective)
- Master's degree programme Media, Communications & Culture
(SKZ: 841, Version: 09W.1)
-
Subject: Medien- und Konvergenzmanagement
(Compulsory elective)
-
Medien- und Konvergenzmanagement (
2.0h VO / 3.0 ECTS)
- 180.803 Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h VO / 3.0 ECTS)
-
Medien- und Konvergenzmanagement (
2.0h VO / 3.0 ECTS)
-
Subject: Medien- und Konvergenzmanagement
(Compulsory elective)
Equivalent courses for counting the examination attempts
-
Wintersemester 2023/24
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
-
Wintersemester 2022/23
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
-
Wintersemester 2020/21
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
-
Wintersemester 2019/20
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
-
Wintersemester 2018/19
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
-
Wintersemester 2017/18
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
-
Wintersemester 2016/17
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
-
Wintersemester 2015/16
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
-
Wintersemester 2014/15
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
-
Sommersemester 2014
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)