180.803 (21W) Principles of Media Economics and Media and Convergence Management I (OAM)
Überblick
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- Lehrende/r
- Tutor/in/Innen
- LV-Titel englisch Principles of Media Economics and Media and Convergence Management I (OAM)
- LV-Art Vorlesung
- LV-Modell Blended-Learning-Lehrveranstaltung
- Online-Anteil 50%
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 4.0
- Anmeldungen 46
- Organisationseinheit
- Unterrichtssprache Englisch
- LV-Beginn 12.10.2021
- eLearning zum Moodle-Kurs
Zeit und Ort
LV-Beschreibung
Intendierte Lernergebnisse
Develop a basic understanding of media economics and media management
Knowledge of concepts like markets, prices, management models, convergence etc.
Ability to apply economic standards to media related problems
Discussion of cases and practical problems
Critical understanding of media economical problems
And of course: ability to answer the study questions :-)
Lehrmethodik inkl. Einsatz von eLearning-Tools
Lecture: study questions and discussions; online elements
Inhalt/e
Principles of Media Economics
Market Forms
Price Elasticity
Concentration
Media Corporations
Principles of Media Management
Management Concepts
Specifics of Media Management
Strategic Choices
Principles of Media Convergence and Innovation
Definition
Challenges for MM
Erwartete Vorkenntnisse
None
Curriculare Anmeldevoraussetzungen
First Semester
Prüfungsinformationen
Geänderte Prüfungsinformationen (COVID-19 Ausnahmeregelung)
Depending on the Covid Situation
Prüfungsmethode/n
Exam and reflection questions , exercises
Prüfungsinhalt/e
Lecture and Textbook
Beurteilungskriterien/-maßstäbe
100 points in exam, 51 are to be reached, bonus points possible via reflection questions and exercises- system will be explained in first lecture
Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Fach: Organisational Communication and Media Management (OAM)
(Pflichtfach)
-
Principles of Media Economics and Media and Convergence Management I (OAM) (
2.0h VO / 4.0 ECTS)
- 180.803 Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h VO / 4.0 ECTS) Absolvierung im 1. Semester empfohlen
-
Principles of Media Economics and Media and Convergence Management I (OAM) (
2.0h VO / 4.0 ECTS)
-
Fach: Organisational Communication and Media Management (OAM)
(Pflichtfach)
- Masterstudium Medien, Kommunikation & Kultur
(SKZ: 841, Version: 20W.1)
-
Fach: Media and Convergence Management
(Wahlfach)
-
8.1 Principles of Media Economics and Media and Convergence Management I ODER II (
0.0h VO / 4.0 ECTS)
- 180.803 Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h VO / 4.0 ECTS) Absolvierung im 1., 2., 3. Semester empfohlen
-
8.1 Principles of Media Economics and Media and Convergence Management I ODER II (
0.0h VO / 4.0 ECTS)
-
Fach: Media and Convergence Management
(Wahlfach)
- Masterstudium Medien, Kommunikation und Kultur
(SKZ: 841, Version: 09W.1)
-
Fach: Medien- und Konvergenzmanagement
(Wahlfach)
-
Medien- und Konvergenzmanagement (
2.0h VO / 3.0 ECTS)
- 180.803 Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h VO / 3.0 ECTS)
-
Medien- und Konvergenzmanagement (
2.0h VO / 3.0 ECTS)
-
Fach: Medien- und Konvergenzmanagement
(Wahlfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
-
Wintersemester 2023/24
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
-
Wintersemester 2022/23
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
-
Wintersemester 2020/21
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
-
Wintersemester 2019/20
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
-
Wintersemester 2018/19
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
-
Wintersemester 2017/18
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
-
Wintersemester 2016/17
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
-
Wintersemester 2015/16
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
-
Wintersemester 2014/15
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)
-
Sommersemester 2014
- 180.803 VO Principles of Media Economics and Media and Convergence Management I (OAM) (2.0h / 4.0ECTS)