180.800 (21W) Media and Communication Theories
Overview
For further information regarding teaching on campus, please visit: https://www.aau.at/en/corona.
- Lecturer
- Course title german Media and Communication Theories
- Type Lecture
- Course model Online course
- Hours per Week 2.0
- ECTS credits 4.0
- Registrations 81
- Organisational unit
- Language of instruction English
- Course begins on 11.10.2021
- eLearning Go to Moodle course
Time and place
Course Information
Intended learning outcomes
Basic knowledge of central theories of media & communications
Basic knowledge of media & communications studies
Teaching methodology including the use of eLearning tools
Lecture, discussion, group work
Course content
What is communication? What are media? This course introduces central theories, approaches and research fields of media and communications studies. It will deal with theories and approaches to media production, media texts, media use and media influence. The course covers early communications research in the 1920s embedded in ideas of a mass society and grounded in propaganda research to recent discussions on media convergence and digital culture in a global network society.
Topics include:
- Introduction to basic concepts: media, communication, theories and models
- From Media Effects to Media Use: Chain of Communication, Two-Step-Flow, Agenda Setting, Spiral of Silence, Uses & Gratifications
- Interpersonal and Public Communication: Symbolic Interactionism, Theory of Communicative Action and the Public Sphere
- Medium Theory and Toronto School of Communication
- Critical Media Studies: From Frankfurt School to the Centre of Contemporary Cultural Studies Birmingham
- Media Representations: Semiotics and Active Audience Approach
- Convergence Media and Digital Culture
Prior knowledge expected
none
Curricular registration requirements
none
Literature
Laughey, Dan (2008). Key Themes in Media Theory. Maidenhead: McGraw Hill, Open University Press.
McQuail,Denis (2001). McQuail's Mass Communication Theory. 4. ed. London/Thousand Oaks/New Dehli: Sage.
McQuail,Denis (ed.) (2002). McQuail's Reader in Mass Communication Theory. London/Thousand Oaks/New Dehli: Sage.
Silverstone, Roger (1999). Why Study Media? London/Thousand Oaks/New Dehli: Sage.
Examination information
Modified examination information (exceptional COVID-19 provisions)
depending on Covid-19 situation: online take home exam
Examination methodology
exam with open and multiple choice questions (1 hour)
Examination topic(s)
lecture topics (see above)
Assessment criteria / Standards of assessment for examinations
88-100 % = 1 = A
76-87 % = 2 = B
63-75 % = 3 = C
51-62 % = 4 = D
below 50 % = 5 = nicht bestanden = Fail
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Bachelor's degree programme Applied Cultural Studies
(SKZ: 642, Version: 16W.2)
-
Subject: Theorien und Methoden der Kulturwissenschaft
(Compulsory subject)
-
Vorlesung zu Theorien der Kulturwissenschaften (
0.0h VO / 4.0 ECTS)
- 180.800 Media and Communication Theories (2.0h VO / 4.0 ECTS) Absolvierung im 3., 4., 5., 6. Semester empfohlen
-
Vorlesung zu Theorien der Kulturwissenschaften (
0.0h VO / 4.0 ECTS)
-
Subject: Theorien und Methoden der Kulturwissenschaft
(Compulsory subject)
- Master's degree programme Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Subject: Complementary Subject I
(Compulsory subject)
-
Media and Communication Theories (
2.0h VO / 4.0 ECTS)
- 180.800 Media and Communication Theories (2.0h VO / 4.0 ECTS) Absolvierung im 1. Semester empfohlen
-
Media and Communication Theories (
2.0h VO / 4.0 ECTS)
-
Subject: Complementary Subject I
(Compulsory subject)
- Master's degree programme Game Studies and Engineering
(SKZ: 992, Version: 17W.2)
-
Subject: Cultural and Media Skills
(Compulsory subject)
-
Introduction to Media and Communication Theory (
0.0h VO / 4.0 ECTS)
- 180.800 Media and Communication Theories (2.0h VO / 4.0 ECTS) Absolvierung im 1. Semester empfohlen
-
Introduction to Media and Communication Theory (
0.0h VO / 4.0 ECTS)
-
Subject: Cultural and Media Skills
(Compulsory subject)
Equivalent courses for counting the examination attempts
-
Wintersemester 2023/24
- 180.800 VO Media and Communication Theories (2.0h / 4.0ECTS)
-
Wintersemester 2022/23
- 180.800 VO Media and Communication Theories (2.0h / 4.0ECTS)
-
Wintersemester 2020/21
- 180.800 VO Media and Communication Theories (2.0h / 4.0ECTS)
-
Wintersemester 2019/20
- 180.800 VO Media and Communication Theories (2.0h / 4.0ECTS)
-
Wintersemester 2018/19
- 180.800 VO Media and Communication Theories (2.0h / 4.0ECTS)
-
Wintersemester 2017/18
- 180.800 VO Media and Communication Theories (2.0h / 4.0ECTS)
-
Wintersemester 2016/17
- 180.800 VO Media and Communication Theories (2.0h / 4.0ECTS)
-
Wintersemester 2015/16
- 180.800 VO Media and Communication Theories (2.0h / 4.0ECTS)
-
Wintersemester 2014/15
- 180.800 VO Media and Communication Theories (2.0h / 4.0ECTS)
-
Wintersemester 2013/14
- 180.800 VO Media and Communication Theories (2.0h / 4.0ECTS)