180.802 (21S) Quantitative and Qualitative Methods (for Media Research)
Overview
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- Lecturer
- Course title german Quantitative and Qualitative Methods (for Media Research)
- Type Course (continuous assessment course )
- Course model Online course
- Hours per Week 2.0
- ECTS credits 4.0
- Registrations 32 (30 max.)
- Organisational unit
- Language of instruction English
- Course begins on 25.03.2021
- eLearning Go to Moodle course
-
Remarks (english)
The first session will be held as a joint class with the qualitative content analysis course (180.820).
Time and place
Course Information
Intended learning outcomes
Understanding of and ability to apply the various methods of analyzing media content and media use.
You will learn about the various types of quantitative and qualitative methods, and understand their strengths and weaknesses.
Teaching methodology including the use of eLearning tools
Lectures, practical training, teamwork, discussions.
Course content
The course provides you with explanations and valuable hands-on practice of the methods and the tools used to conduct research in media and communication sciences.
Topics:
• Research process
• Quantitative vs. Qualitative research methods
• Asking questions: Survey research, interviews, focus groups
• Scientific observation
• Data Analysis: Examining texts and Pictures, Content and text Analysis
Literature
will be published in the lecture
Examination information
Examination methodology
Group work, presentations, written assignment
Assessment criteria / Standards of assessment for examinations
Will be published in the handout of the lecture.
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Master's degree programme Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Subject: Quantitative and Qualitative Methods (for Media Research)
(Compulsory subject)
-
Quantitative and Qualitative Methods (for Media Research) (
2.0h KU / 4.0 ECTS)
- 180.802 Quantitative and Qualitative Methods (for Media Research) (2.0h KS / 4.0 ECTS) Absolvierung im 1. Semester empfohlen
-
Quantitative and Qualitative Methods (for Media Research) (
2.0h KU / 4.0 ECTS)
-
Subject: Quantitative and Qualitative Methods (for Media Research)
(Compulsory subject)