602.426 (21S) Research Seminar Marketing (MIM) II

Sommersemester 2021

Registration deadline has expired.

First course session
10.03.2021 08:30 - 16:00 Klagenfurt local time Off Campus
... no further dates known

Overview

Due to the COVID-19 pandemic, it may be necessary to make changes to courses and examinations at short notice (e.g. cancellation of attendance-based courses and switching to online examinations).

For further information regarding teaching on campus, please visit: https://www.aau.at/en/corona.
Lecturer
Course title german Seminar zur Masterarbeit aus Marketing (MIM) II: research seminar MIM II
Type Seminar (continuous assessment course )
Course model Online course
Hours per Week 1.0
ECTS credits 2.0
Registrations 10 (20 max.)
Organisational unit
Language of instruction English
possible language(s) of the assessment English
Course begins on 10.03.2021
eLearning Go to Moodle course

Time and place

Please note that the currently displayed dates may be subject to change due to COVID-19 measures.
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Course Information

Intended learning outcomes

In 602.426 Seminar zur Masterarbeit aus Marketing (MIM) II: research seminar MIM II, students present and discuss their own master thesis and get feedback from other students and the teacher.

Teaching methodology including the use of eLearning tools

Presentation and discussion

Course content

The Department of Marketing and International Management offers two research seminars:

602.425 Seminar zur Masterarbeit aus Marketing (MIM) I: research seminar MIM I

602.426 Seminar zur Masterarbeit aus Marketing (MIM) II: research seminar MIM II


Students who are interested in writing their master thesis in marketing or just have started can attend the first  seminar (602.425 Seminar zur Masterarbeit aus Marketing (MIM) I: research seminar MIM I). They analyze and discuss selected examples of pieces of research that have been successfully published in leading journals in marketing and consumer behavior.

When students have completed about two thirds of their master thesis they should attend the second seminar and present and discuss their own master theses (602.426 Seminar zur Masterarbeit aus Marketing (MIM) II: research seminar MIM II).

Curricular registration requirements

Bachelor Degree and Courses in Marketing and Int. Management

Literature

look at Moodle

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Examination methodology

Presentation documents, oral presentations in class,  class attendance and participation

Examination topic(s)

Based on students‘ masterthesis topics

Assessment criteria / Standards of assessment for examinations

Presentation documents, oral presentations in class, class attendance and participation

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 12W.4)
    • Subject: Masterarbeit (Compulsory subject)
      • Seminar zur Masterarbeit - Teil 2 ( 1.0h SE / 2.0 ECTS)
        • 602.426 Research Seminar Marketing (MIM) II (1.0h SE / 2.0 ECTS)

Equivalent courses for counting the examination attempts

Wintersemester 2023/24
  • 604.812 SE Research Seminar: International Marketing II | SE zur Masterarbeit aus Marketing II (1.0h / 2.0ECTS)
Sommersemester 2023
  • 604.812 SE Research Seminar: International Marketing II | SE zur Masterarbeit aus Marketing II (1.0h / 2.0ECTS)
Wintersemester 2022/23
  • 604.812 SE Research Seminar: International Marketing II | SE zur Masterarbeit aus Marketing II (1.0h / 2.0ECTS)
Sommersemester 2022
  • 602.426 SE Seminar zur Masterarbeit aus Marketing (MIM) II: Research Seminar MIM II (1.0h / 2.0ECTS)
  • 604.812 SE Research Seminar: International Marketing II (1.0h / 2.0ECTS)
Wintersemester 2021/22
  • 602.426 SE Seminar zur Masterarbeit aus Marketing (MIM) II: Research Seminar Marketing (MIM) II (1.0h / 2.0ECTS)
  • 604.812 SE Research Seminar: International Marketing II (1.0h / 2.0ECTS)
Sommersemester 2021
  • 604.812 SE Research Seminar: International Marketing II (1.0h / 2.0ECTS)
Wintersemester 2020/21
  • 604.812 SE Research Seminar: International Marketing II (1.0h / 2.0ECTS)
Sommersemester 2020
  • 604.812 SE Research Seminar: International Marketing II (1.0h / 2.0ECTS)
Sommersemester 2019
  • 604.812 SE Research Seminar: International Marketing II (1.0h / 2.0ECTS)
Sommersemester 2018
  • 604.812 SE Research Seminar: International Marketing II (1.0h / 2.0ECTS)