602.411 (21S) Special Topics in Consumer Behavior: empirical research
Overview
For further information regarding teaching on campus, please visit: https://www.aau.at/en/corona.
- Lecturer
- Course title german Special Topics in Consumer Behavior: empirical research
- Type Lecture - Course (continuous assessment course )
- Course model Blended learning course
- Online proportion 70%
- Hours per Week 2.0
- ECTS credits 4.0
- Registrations 10 (30 max.)
- Organisational unit
- Language of instruction English
- possible language(s) of the assessment English
- Course begins on 05.03.2021
- eLearning Go to Moodle course
- Seniorstudium Liberale Yes
Time and place
Course Information
Intended learning outcomes
Marketing Research is usually conducted empirically. As preparation for the Master's thesis, this course will enable students to plan and conduct an empirical research study. The focus will be on different research designs, data collection forms, measurement and scaling techniques, as well as on selected techniques and tools for analyzing empirical data. The course will help to understand the marketing research process theoretically and practically.
Teaching methodology including the use of eLearning tools
The course is divided into a theoretical part, where inputs are discussed, and a practical part, in which students have to form groups and work on a given research project.
Course content
In this course according to the marketing research process you will
- define the problem
- determine the research design
- design data collection forms and questionnaires
- determine sample plan and size
- collect the data
- analyze and interpret the data with SPSS
- prepare the research report and presentation
Prior knowledge expected
Basic understanding of empirical research
Examination information
Modified examination information (exceptional COVID-19 provisions)
n.a.
Examination methodology
- Individual assignments
- Group works and presentations
- Project work
- Attendance and participation
Examination topic(s)
Conceptual framework, research design and analysis
Assessment criteria / Standards of assessment for examinations
- Completeness and quality of individual and group assignments
- Quality of contribution to project work
- Active participation in class
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Master's degree programme Applied Business Administration
(SKZ: 918, Version: 12W.4)
-
Subject: Marketing
(Compulsory elective)
-
Special Topics in Consumer Behavior (
2.0h VC / 4.0 ECTS)
- 602.411 Special Topics in Consumer Behavior: empirical research (2.0h VC / 4.0 ECTS)
-
Special Topics in Consumer Behavior (
2.0h VC / 4.0 ECTS)
-
Subject: Marketing
(Compulsory elective)
- Master's degree programme International Management
(SKZ: 908, Version: 19W.1)
-
Subject: Options
(Optional subject)
-
Freie Wahlfächer (
0.0h XX / 9.0 ECTS)
- 602.411 Special Topics in Consumer Behavior: empirical research (2.0h VC / 4.0 ECTS)
-
Freie Wahlfächer (
0.0h XX / 9.0 ECTS)
-
Subject: Options
(Optional subject)
- Master's degree programme Information Management
(SKZ: 922, Version: 19W.1)
-
Subject: Marketing
(Compulsory elective)
-
6.6.3 Special Topics in Consumer Behavior (
0.0h VC / 4.0 ECTS)
- 602.411 Special Topics in Consumer Behavior: empirical research (2.0h VC / 4.0 ECTS) Absolvierung im 1., 2., 3., 4. Semester empfohlen
-
6.6.3 Special Topics in Consumer Behavior (
0.0h VC / 4.0 ECTS)
-
Subject: Marketing
(Compulsory elective)
- Master's degree programme Information Management
(SKZ: 922, Version: 13W.2)
-
Subject: Marketing
(Compulsory elective)
-
5.6.3 Special Topics in Consumer Behavior (
2.0h VC/KS / 4.0 ECTS)
- 602.411 Special Topics in Consumer Behavior: empirical research (2.0h VC / 4.0 ECTS)
-
5.6.3 Special Topics in Consumer Behavior (
2.0h VC/KS / 4.0 ECTS)
-
Subject: Marketing
(Compulsory elective)
- Master's degree programme Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Subject: Options
(Optional subject)
-
Options (
0.0h XX / 6.0 ECTS)
- 602.411 Special Topics in Consumer Behavior: empirical research (2.0h VC / 4.0 ECTS) Absolvierung im 3., 4. Semester empfohlen
-
Options (
0.0h XX / 6.0 ECTS)
-
Subject: Options
(Optional subject)
Equivalent courses for counting the examination attempts
-
Sommersemester 2022
- 602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)
-
Sommersemester 2019
- 602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)
-
Sommersemester 2018
- 602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)
-
Sommersemester 2017
- 602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)
-
Wintersemester 2016/17
- 602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)
-
Sommersemester 2015
- 602.411 VP Special Topics in Consumer Behavior (2.0h / 4.0ECTS)
-
Wintersemester 2014/15
- 602.411 VK Special Topics in Consumer Behavior: (2.0h / 4.0ECTS)
-
Sommersemester 2014
- 700.009 SE Das Spiel als Gegenstand interdiszipinärer Forschung (Sparkassenseminar) (2.0h / 4.0ECTS)
-
Wintersemester 2012/13
- 602.412 VP Special Topics MIM / MIM-Grundlagen 3/ MIM-Vertiefung 2/ Medienmanagement: International Advertising (2.0h / 3.0ECTS)