602.411 (21S) Special Topics in Consumer Behavior: empirical research

Sommersemester 2021

Registration deadline has expired.

First course session
05.03.2021 08:30 - 13:30 Online Off Campus
... no further dates known

Overview

Due to the COVID-19 pandemic, it may be necessary to make changes to courses and examinations at short notice (e.g. cancellation of attendance-based courses and switching to online examinations).

For further information regarding teaching on campus, please visit: https://www.aau.at/en/corona.
Lecturer
Course title german Special Topics in Consumer Behavior: empirical research
Type Lecture - Course (continuous assessment course )
Course model Blended learning course
Online proportion 70%
Hours per Week 2.0
ECTS credits 4.0
Registrations 10 (30 max.)
Organisational unit
Language of instruction English
possible language(s) of the assessment English
Course begins on 05.03.2021
eLearning Go to Moodle course
Seniorstudium Liberale Yes

Time and place

Please note that the currently displayed dates may be subject to change due to COVID-19 measures.
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Course Information

Intended learning outcomes

Marketing Research is usually conducted empirically. As preparation for the Master's thesis, this course will enable students to plan and conduct an empirical research study. The focus will be on different research designs, data collection forms, measurement and scaling techniques, as well as on selected techniques and tools for analyzing empirical data. The course will help to understand the marketing research process theoretically and practically.


Teaching methodology including the use of eLearning tools

The course is divided into a theoretical part, where inputs are discussed, and a practical part, in which students have to form groups and work on a given research project.

Course content

In this course according to the marketing research process you will

  1. define the problem
  2. determine the research design
  3. design data collection forms and questionnaires
  4. determine sample plan and size
  5. collect the data
  6. analyze and interpret the data with SPSS
  7. prepare the research report and presentation

Prior knowledge expected

Basic understanding of empirical research

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Modified examination information (exceptional COVID-19 provisions)

n.a.

Examination methodology

  • Individual assignments
  • Group works and presentations
  • Project work
  • Attendance and participation

Examination topic(s)

Conceptual framework, research design and analysis

Assessment criteria / Standards of assessment for examinations

  • Completeness and quality of individual and group assignments
  • Quality of contribution to project work
  • Active participation in class

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 12W.4)
    • Subject: Marketing (Compulsory elective)
      • Special Topics in Consumer Behavior ( 2.0h VC / 4.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior: empirical research (2.0h VC / 4.0 ECTS)
  • Master's degree programme International Management (SKZ: 908, Version: 19W.1)
    • Subject: Options (Optional subject)
      • Freie Wahlfächer ( 0.0h XX / 9.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior: empirical research (2.0h VC / 4.0 ECTS)
  • Master's degree programme Information Management (SKZ: 922, Version: 19W.1)
    • Subject: Marketing (Compulsory elective)
      • 6.6.3 Special Topics in Consumer Behavior ( 0.0h VC / 4.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior: empirical research (2.0h VC / 4.0 ECTS)
          Absolvierung im 1., 2., 3., 4. Semester empfohlen
  • Master's degree programme Information Management (SKZ: 922, Version: 13W.2)
    • Subject: Marketing (Compulsory elective)
      • 5.6.3 Special Topics in Consumer Behavior ( 2.0h VC/KS / 4.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior: empirical research (2.0h VC / 4.0 ECTS)
  • Master's degree programme Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Subject: Options (Optional subject)
      • Options ( 0.0h XX / 6.0 ECTS)
        • 602.411 Special Topics in Consumer Behavior: empirical research (2.0h VC / 4.0 ECTS)
          Absolvierung im 3., 4. Semester empfohlen

Equivalent courses for counting the examination attempts

Sommersemester 2022
  • 602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)
Sommersemester 2019
  • 602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)
Sommersemester 2018
  • 602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)
Sommersemester 2017
  • 602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 602.411 VC Special Topics in Consumer Behavior: empirical research (2.0h / 4.0ECTS)
Sommersemester 2015
  • 602.411 VP Special Topics in Consumer Behavior (2.0h / 4.0ECTS)
Wintersemester 2014/15
  • 602.411 VK Special Topics in Consumer Behavior: (2.0h / 4.0ECTS)
Sommersemester 2014
  • 700.009 SE Das Spiel als Gegenstand interdiszipinärer Forschung (Sparkassenseminar) (2.0h / 4.0ECTS)
Wintersemester 2012/13
  • 602.412 VP Special Topics MIM / MIM-Grundlagen 3/ MIM-Vertiefung 2/ Medienmanagement: International Advertising (2.0h / 3.0ECTS)