602.419 (21S) Consumer Behavior and Media
Overview
For further information regarding teaching on campus, please visit: https://www.aau.at/en/corona.
- Lecturer
- Tutor/Tutors
- Course title german Consumer Behavior and Media
- Type Lecture - Course (continuous assessment course )
- Course model Online course
- Hours per Week 2.0
- ECTS credits 4.0
- Registrations 63 (35 max.)
- Organisational unit
- Language of instruction English
- possible language(s) of the assessment English
- Course begins on 19.04.2021
- eLearning Go to Moodle course
- Seniorstudium Liberale Yes
Time and place
Course Information
Intended learning outcomes
Students are expected to understand important trends of technology and how these affect and change consumer behavior. We discuss trends that affect consumers' media consumptions patterns and talk about potential disruptive technology that may change the way we live and work.
Teaching methodology including the use of eLearning tools
- Self-study of material that will be provided online including slides and papers
- Online discussions on certain topics and Q&A sessions
- Online oral presentations
Course content
The aim of this class is to analyze and discuss current developments in the ICT sector and their impacts on society as a whole and consumer behavior in particular.
Topics included are, among others:
- Living in a hyperconnected world
- Digital divide
- Internet of Things
- Converging technologies
- Big Data
- AR/VR
- 3D printing
- Social media
- Gaming
- Theoretical concepts including flow theory, unified theory of acceptance and use of technology, and persuasion knowledge
Prior knowledge expected
No specific prior knowledge is required.
Curricular registration requirements
Students must be enrolled in a master's program.
Exchange students (Erasmus or Joint Study) are also admitted.
Literature
Students are asked to read and deal with scientific papers on the topics covered. All papers will be provided in the course.
See below for example papers:
Florenthal, B. (2019). Young consumers´ motivational drivers of brand engagement behavior on social media sites: A synthesized U&G and TAM framework. Journal of Research in Interactive Marketing, 13 (3), 351-391.
Min, S., So, K. K. F., & Jeong, M. (2019). Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model. Journal of Travel & Tourism Marketing, 36 (7), 770-783.
Mende, M.; Scott, M. L.; van Doorn, J.; Grewal, D.; & Shanks, I. (2019). Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses, Journal of Marketing Research, 56(4), 535-556, DOI: 10.1177/0022243718822827
Erevelles, S.; Fukawa, N.; & Swayne, L. (2016): Big Data consumer analytics and the transformation of marketing, Journal of Business Research, 69, 897-904, http://dx.doi.org/10.1016/j.jbusres.2015.07.001
Roettl, J., & Terlutter, R. (2018). The same video game in 2D, 3D or virtual reality: How does technology impact game evaluation and brand placements? PLOS ONE, 13(7): e0200724. https:// doi.org/10.1371/journal.pone.0200724
Mayrhofer, Mira; Matthes, Jörg; Einwiller, Sabine; Naderer, Brigitte (2020). User generated content presenting brands on social media increases young adults’ purchase intention, International Journal of Advertising, 39:1, 166-186, DOI: 10.1080/02650487.2019.1596447.
Examination information
Examination methodology
individual written work | group work | oral online presentation | written online exam
Assessment criteria / Standards of assessment for examinations
The online exam will take place off campus. Further information will be provided once the course has started.
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Master's degree programme Business Law
(SKZ: 900, Version: 19W.2)
-
Subject: Grundlagen des Rechts, wirtschaftswissenschaftliche Wissensgebiete, sonstige Wissensgebiete mit Bezug zum Recht
(Compulsory elective)
-
PM 9.2 Kompetenzerweiterung Wirtschaftswissenschaften (
0.0h XX / 8.0 ECTS)
- 602.419 Consumer Behavior and Media (2.0h VC / 4.0 ECTS) Absolvierung im 2., 3. Semester empfohlen
-
PM 9.2 Kompetenzerweiterung Wirtschaftswissenschaften (
0.0h XX / 8.0 ECTS)
-
Subject: Grundlagen des Rechts, wirtschaftswissenschaftliche Wissensgebiete, sonstige Wissensgebiete mit Bezug zum Recht
(Compulsory elective)
- Master's degree programme Applied Business Administration
(SKZ: 918, Version: 12W.4)
-
Subject: Marketing
(Compulsory elective)
-
Consumer Behavior and Media (
2.0h VC / 2.0 ECTS)
- 602.419 Consumer Behavior and Media (2.0h VC / 2.0 ECTS)
-
Consumer Behavior and Media (
2.0h VC / 2.0 ECTS)
-
Subject: Marketing
(Compulsory elective)
- Master's degree programme International Management
(SKZ: 908, Version: 19W.1)
-
Subject: Options
(Optional subject)
-
Freie Wahlfächer (
0.0h XX / 9.0 ECTS)
- 602.419 Consumer Behavior and Media (2.0h VC / 4.0 ECTS)
-
Freie Wahlfächer (
0.0h XX / 9.0 ECTS)
-
Subject: Options
(Optional subject)
- Master's degree programme Information Management
(SKZ: 922, Version: 19W.1)
-
Subject: Marketing
(Compulsory elective)
-
6.6.2 Consumer Behavior and Media (
0.0h VC / 2.0 ECTS)
- 602.419 Consumer Behavior and Media (2.0h VC / 2.0 ECTS) Absolvierung im 1., 2., 3., 4. Semester empfohlen
-
6.6.2 Consumer Behavior and Media (
0.0h VC / 2.0 ECTS)
-
Subject: Marketing
(Compulsory elective)
- Master's degree programme International Management
(SKZ: 908, Version: 16W.1)
-
Subject: Options
(Optional subject)
-
Freie Wahlfächer (
0.0h XX / 9.0 ECTS)
- 602.419 Consumer Behavior and Media (2.0h VC / 4.0 ECTS)
-
Freie Wahlfächer (
0.0h XX / 9.0 ECTS)
-
Subject: Options
(Optional subject)
- Master's degree programme Information Management
(SKZ: 922, Version: 13W.2)
-
Subject: Marketing
(Compulsory elective)
-
5.6.2 Consumer Behavior and Media (
2.0h VC/KS / 2.0 ECTS)
- 602.419 Consumer Behavior and Media (2.0h VC / 2.0 ECTS)
-
5.6.2 Consumer Behavior and Media (
2.0h VC/KS / 2.0 ECTS)
-
Subject: Marketing
(Compulsory elective)
- Master's degree programme Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Subject: Innovation and Marketing (IAM)
(Compulsory subject)
-
Consumer Behavior and Media (IAM) (
2.0h VK / 4.0 ECTS)
- 602.419 Consumer Behavior and Media (2.0h VC / 4.0 ECTS) Absolvierung im 2. Semester empfohlen
-
Consumer Behavior and Media (IAM) (
2.0h VK / 4.0 ECTS)
-
Subject: Innovation and Marketing (IAM)
(Compulsory subject)
- Master's degree programme Media, Communications & Culture
(SKZ: 841, Version: 09W.1)
-
Subject: Medien- und Konvergenzmanagement
(Compulsory elective)
-
Medien und Konsumentenverhalten (
2.0h VO / 3.0 ECTS)
- 602.419 Consumer Behavior and Media (2.0h VC / 3.0 ECTS)
-
Medien und Konsumentenverhalten (
2.0h VO / 3.0 ECTS)
-
Subject: Medien- und Konvergenzmanagement
(Compulsory elective)
Equivalent courses for counting the examination attempts
-
Sommersemester 2023
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
-
Sommersemester 2022
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
- Sommersemester 2020
- Sommersemester 2019
- Sommersemester 2018
- Sommersemester 2017
- Sommersemester 2016
- Sommersemester 2015
- Sommersemester 2014
-
Sommersemester 2013
- 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)