602.419 (21S) Consumer Behavior and Media

Sommersemester 2021

Registration deadline has expired.

First course session
19.04.2021 14:00 - 17:00 BBB Off Campus

... no further dates known

Overview

Due to the COVID-19 pandemic, it may be necessary to make changes to courses and examinations at short notice (e.g. cancellation of attendance-based courses and switching to online examinations).

For further information regarding teaching on campus, please visit: https://www.aau.at/en/corona.

Lecturer

Tutor/Tutors

Markus Tristan Knapp, BSc

Course title german

Consumer Behavior and Media

Type

Lecture - Course (continuous assessment course )

Course model

Online course

Hours per Week

2.0

ECTS credits

4.0

Registrations

63 (35 max.)

Organisational unit

Abteilung für Marketing und Internationales Management

Language of instruction

English

possible language(s) of the assessment

English

Course begins on

19.04.2021

eLearning

Go to Moodle course

Seniorstudium Liberale

Yes

Time and place

Please note that the currently displayed dates may be subject to change due to COVID-19 measures.

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Course Information

English

Intended learning outcomes

Students are expected to understand important trends of technology and how these affect and change consumer behavior. We discuss trends that affect consumers' media consumptions patterns and talk about potential disruptive technology that may change the way we live and work.

Teaching methodology including the use of eLearning tools

Self-study of material that will be provided online including slides and papers
Online discussions on certain topics and Q&A sessions
Online oral presentations

Course content

The aim of this class is to analyze and discuss current developments in the ICT sector and their impacts on society as a whole and consumer behavior in particular.

Topics included are, among others:

Living in a hyperconnected world
Digital divide
Internet of Things
Converging technologies
Big Data
AR/VR
3D printing
Social media
Gaming
Theoretical concepts including flow theory, unified theory of acceptance and use of technology, and persuasion knowledge

Prior knowledge expected

No specific prior knowledge is required.

Curricular registration requirements

Students must be enrolled in a master's program.
Exchange students (Erasmus or Joint Study) are also admitted.

Literature

Students are asked to read and deal with scientific papers on the topics covered. All papers will be provided in the course.

See below for example papers:

Florenthal, B. (2019). Young consumers´ motivational drivers of brand engagement behavior on social media sites: A synthesized U&G and TAM framework. Journal of Research in Interactive Marketing, 13 (3), 351-391.

Min, S., So, K. K. F., & Jeong, M. (2019). Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model. Journal of Travel & Tourism Marketing, 36 (7), 770-783.

Mende, M.; Scott, M. L.; van Doorn, J.; Grewal, D.; & Shanks, I. (2019). Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses, Journal of Marketing Research, 56(4), 535-556, DOI: 10.1177/0022243718822827

Erevelles, S.; Fukawa, N.; & Swayne, L. (2016): Big Data consumer analytics and the transformation of marketing, Journal of Business Research, 69, 897-904, http://dx.doi.org/10.1016/j.jbusres.2015.07.001

Roettl, J., & Terlutter, R. (2018). The same video game in 2D, 3D or virtual reality: How does technology impact game evaluation and brand placements? PLOS ONE, 13(7): e0200724. https:// doi.org/10.1371/journal.pone.0200724

Mayrhofer, Mira; Matthes, Jörg; Einwiller, Sabine; Naderer, Brigitte (2020). User generated content presenting brands on social media increases young adults’ purchase intention, International Journal of Advertising, 39:1, 166-186, DOI: 10.1080/02650487.2019.1596447.

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

English

Examination methodology

individual written work | group work | oral online presentation | written online exam

Assessment criteria / Standards of assessment for examinations

The online exam will take place off campus. Further information will be provided once the course has started.

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

Master's degree programme Business Law (SKZ: 900, Version: 19W.2)
- Subject: Grundlagen des Rechts, wirtschaftswissenschaftliche Wissensgebiete, sonstige Wissensgebiete mit Bezug zum Recht (Compulsory elective)
  - PM 9.2 Kompetenzerweiterung Wirtschaftswissenschaften ( 0.0h XX / 8.0 ECTS)
    - 602.419 Consumer Behavior and Media (2.0h VC / 4.0 ECTS)
      Absolvierung im 2., 3. Semester empfohlen

Master's degree programme Applied Business Administration (SKZ: 918, Version: 12W.4)
- Subject: Marketing (Compulsory elective)
  - Consumer Behavior and Media ( 2.0h VC / 2.0 ECTS)
    - 602.419 Consumer Behavior and Media (2.0h VC / 2.0 ECTS)

Master's degree programme International Management (SKZ: 908, Version: 19W.1)
- Subject: Options (Optional subject)
  - Freie Wahlfächer ( 0.0h XX / 9.0 ECTS)
    - 602.419 Consumer Behavior and Media (2.0h VC / 4.0 ECTS)

Master's degree programme Information Management (SKZ: 922, Version: 19W.1)
- Subject: Marketing (Compulsory elective)
  - 6.6.2 Consumer Behavior and Media ( 0.0h VC / 2.0 ECTS)
    - 602.419 Consumer Behavior and Media (2.0h VC / 2.0 ECTS)
      Absolvierung im 1., 2., 3., 4. Semester empfohlen

Master's degree programme International Management (SKZ: 908, Version: 16W.1)
- Subject: Options (Optional subject)
  - Freie Wahlfächer ( 0.0h XX / 9.0 ECTS)
    - 602.419 Consumer Behavior and Media (2.0h VC / 4.0 ECTS)

Master's degree programme Information Management (SKZ: 922, Version: 13W.2)
- Subject: Marketing (Compulsory elective)
  - 5.6.2 Consumer Behavior and Media ( 2.0h VC/KS / 2.0 ECTS)
    - 602.419 Consumer Behavior and Media (2.0h VC / 2.0 ECTS)

Master's degree programme Media and Convergence Management (SKZ: 150, Version: 13W.2)
- Subject: Innovation and Marketing (IAM) (Compulsory subject)
  - Consumer Behavior and Media (IAM) ( 2.0h VK / 4.0 ECTS)
    - 602.419 Consumer Behavior and Media (2.0h VC / 4.0 ECTS)
      Absolvierung im 2. Semester empfohlen

Master's degree programme Media, Communications & Culture (SKZ: 841, Version: 09W.1)
- Subject: Medien- und Konvergenzmanagement (Compulsory elective)
  - Medien und Konsumentenverhalten ( 2.0h VO / 3.0 ECTS)
    - 602.419 Consumer Behavior and Media (2.0h VC / 3.0 ECTS)

Equivalent courses for counting the examination attempts

Sommersemester 2023

602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)

Sommersemester 2022

602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)

Sommersemester 2020

602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)

Sommersemester 2019

602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)

Sommersemester 2018

602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)

Sommersemester 2017

602.419 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
602.420 VC Consumer Behavior and Media (2.0h / 4.0ECTS)

Sommersemester 2016

602.419 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
602.420 VC Consumer Behavior and Media (2.0h / 4.0ECTS)

Sommersemester 2015

602.419 VK Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)

Sommersemester 2014

602.419 VK Consumer Behavior and Media (parallel) (2.0h / 2.0ECTS)
602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)

Sommersemester 2013

602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)