180.042 (21S) Basics in Media Economics, Policy and Management
Overview
Due to the COVID-19 pandemic, it may be necessary to make changes to courses and examinations at short notice (e.g. cancellation of attendance-based courses and switching to online examinations).
For further information regarding teaching on campus, please visit: https://www.aau.at/en/corona.
For further information regarding teaching on campus, please visit: https://www.aau.at/en/corona.
- Lecturer
- Tutor/Tutors
- Course title german Basics in Media Economics, Policy and Management (EN)
- Type Lecture
- Course model Blended learning course
- Online proportion 30%
- Hours per Week 2.0
- ECTS credits 4.0
- Registrations 149
- Organisational unit
- Language of instruction English
- possible language(s) of the assessment German , English
- Course begins on 08.03.2021
- eLearning Go to Moodle course
- University entrance qualification examination Yes
Time and place
Please note that the currently displayed dates may be subject to change due to COVID-19 measures.
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Course Information
Intended learning outcomes
Basics in Media Economics, Policy and Management
As the title suggests this course aims at giving students a first insight into the world of media. Further, it should provide students with a solid foundation for their studies and future research.
Students are very welcome to state their own ideas and opinions on the various topics discussed in class. Certain issues will be compiled during group work.
If manageable there will be a guest lecture about the Austrian Media Landscape or a similar topic, which provides students with greater insight about the Austrian Media Market and poses as a perfect opportunity to ask questions.
Course content
The main topics of this course are:
- Media History and Development (Industrial Revolution, analogue à digital,…)
- The Role of Media in Society and their influence on audiences (Media Usage, Media as Dual Goods, Frameworks to view Media,…)
- Media Effect Studies and main Media Theories
- Basic Knowledge of Media Economics (Value Chains, Cost Structures, Advertising,…)
- Media Systems and a Comparison of them (relationship between political & media system)
- Media and Politics
Examination information
Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Bachelor's degree programme Media & Communications
(SKZ: 641, Version: 16W.3)
-
Subject: Grundlagen Medien und Kommunikation
(Compulsory subject)
-
Basics in Media Economics, Policy and Management (
0.0h VO / 4.0 ECTS)
- 180.042 Basics in Media Economics, Policy and Management (2.0h VO / 4.0 ECTS) Absolvierung im 1., 2. Semester empfohlen
-
Basics in Media Economics, Policy and Management (
0.0h VO / 4.0 ECTS)
-
Subject: Grundlagen Medien und Kommunikation
(Compulsory subject)
- Bachelor's degree programme Media & Communications
(SKZ: 641, Version: 09W.1)
-
Subject: Theorien, Modelle und Grungbegriffe der Medien- und Kommunikationswissenschaften
(Compulsory subject)
-
Kontexte und Bedingungen der Medienkommunikation (
2.0h VT / 5.0 ECTS)
- 180.042 Basics in Media Economics, Policy and Management (2.0h VO / 5.0 ECTS)
-
Kontexte und Bedingungen der Medienkommunikation (
2.0h VT / 5.0 ECTS)
-
Subject: Theorien, Modelle und Grungbegriffe der Medien- und Kommunikationswissenschaften
(Compulsory subject)
Equivalent courses for counting the examination attempts
-
Sommersemester 2024
- 180.042 VO Kontexte und Bedingungen der Medienkommunikation (2.0h / 4.0ECTS)
-
Sommersemester 2023
- 180.042 VO Basics in Media Economics, Policy and Management (2.0h / 4.0ECTS)
-
Sommersemester 2022
- 180.042 VO Basics in Media Economics, Policy and Management (EN) (2.0h / 4.0ECTS)
-
Sommersemester 2020
- 180.042 VC Basics in Media Economics, Policy and Management (EN) (2.0h / 4.0ECTS)
-
Wintersemester 2019/20
- 180.041 VC Basics in Media Economics, Policy und Management (2.0h / 4.0ECTS)
-
Sommersemester 2019
- 180.042 VC Basics in Media Economics, Policy and Management (EN) (2.0h / 4.0ECTS)
-
Wintersemester 2018/19
- 180.041 VC Basics in Media Economics, Policy und Management (2.0h / 4.0ECTS)
-
Sommersemester 2018
- 180.042 VC Basics in Media Economics, Policy and Management (EN) (2.0h / 4.0ECTS)
-
Wintersemester 2017/18
- 180.041 VC Basics in Media Economics, Policy und Management (2.0h / 4.0ECTS)
-
Sommersemester 2017
- 180.042 VC Basics in Media Economics, Policy and Management (2.0h / 4.0ECTS)
-
Wintersemester 2016/17
- 180.041 VC Kontexte und Bedingungen der Medienkommunikation (Basics in Media Economics, Policy and Management) (2.0h / 4.0ECTS)