180.804 (21S) MCM Project Management
Overview
For further information regarding teaching on campus, please visit: https://www.aau.at/en/corona.
- Lecturer
- Course title german MCM Project Management
- Type Course (continuous assessment course )
- Course model Online course
- Hours per Week 2.0
- ECTS credits 4.0
- Registrations 47 (30 max.)
- Organisational unit
- Language of instruction English
- Course begins on 01.03.2021
- eLearning Go to Moodle course
Time and place
Course Information
Intended learning outcomes
The objective is to learn about different types of content production (podcasts, videos, blogs and print products). In course of the class, students will draft a concept for a media project that is ready to be implemented.
Teaching methodology including the use of eLearning tools
This class is designed to avoid Zoom fatigue. It consists of short lectures, interactive activities as well as group works. In addition, there will be guest speakers where students have the opportunity to network, ask questions and gain new insights.
Course content
The class will revolve around four types of content production: podcasts, videos, blogs and print products.
Students will learn the following:
- Advantages and disadvantages of these content types
- How to generate revenue streams
- How to market them
- A short overview regarding content production
- Important skills a content creator should possess
Prior knowledge expected
General interest in content production and the media industry.
Examination information
Examination methodology
Students will present their project at the end of the class. The concept will be summarized and reflected upon in a group paper.
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Master's degree programme Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Subject: Organisational Communication and Media Management (OAM)
(Compulsory subject)
-
Media and Convergence Project Management (OAM) (
2.0h KU / 4.0 ECTS)
- 180.804 MCM Project Management (2.0h KS / 4.0 ECTS) Absolvierung im 2. Semester empfohlen
-
Media and Convergence Project Management (OAM) (
2.0h KU / 4.0 ECTS)
-
Subject: Organisational Communication and Media Management (OAM)
(Compulsory subject)