180.813 (21S) Principles of Media Economics and Media and Convergence Management II (OAM)

Sommersemester 2021

Registration deadline has expired.

First course session
04.03.2021 08:30 - 12:00 online meeting Off Campus
... no further dates known

Overview

Due to the COVID-19 pandemic, it may be necessary to make changes to courses and examinations at short notice (e.g. cancellation of attendance-based courses and switching to online examinations).

For further information regarding teaching on campus, please visit: https://www.aau.at/en/corona.
Lecturer
Tutor/Tutors
Course title german Principles of Media Economics and Media and Convergence Management II (OAM)
Type Lecture
Course model Online course
Hours per Week 2.0
ECTS credits 4.0
Registrations 58
Organisational unit
Language of instruction English
possible language(s) of the assessment English
Course begins on 04.03.2021
eLearning Go to Moodle course

Time and place

Please note that the currently displayed dates may be subject to change due to COVID-19 measures.
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Course Information

Intended learning outcomes

Course participants should …

  • … get to know central strategic and operational tools that are applied in the area of media and convergence management

  • … become familiarized with the most important media theories as well as develop an awareness for the interrelation between media and advertising and further also understand the characteristics of global media markets

  • … be informed about media companies‘ potential organizational structures

  • … be given an overview on media convergence, the special character of new media as well as convergence management

  • … gain insights into the fundamentals of cross-media and international Management

Teaching methodology including the use of eLearning tools

Lecture

Course content

The Principles II course mainly focuses on Media and Convergence Management. Important topics are: Strategic and Operative Media Management, Media and Advertising, Media and Organization and Media and Globalization.


Topics:

  • Strategic Media Management
  • Operative Media Management
  • Media and Advertising
  • Media and Advertising Practice 
  • Fundamentals of Media Theories
  • Media and Organization
  • Media Convergence, New Media and Convergence
  • Cross-Media Management
  • Media and Globalization


Recommended before taking this class:
Principles of Media Economics and Media and Convergence Management I

                                                           

                            

Literature

A literature list will be provided in the first lecture.

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Examination methodology

Written exam 

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Subject: Organisational Communication and Media Management (OAM) (Compulsory subject)
      • Principles of Media Economics and Media and Convergence Management II (OAM) ( 2.0h VO / 4.0 ECTS)
        • 180.813 Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h VO / 4.0 ECTS)
          Absolvierung im 3. Semester empfohlen
  • Master's degree programme Media, Communications & Culture (SKZ: 841, Version: 20W.1)
    • Subject: Media and Convergence Management (Compulsory elective)
      • 8.1 Principles of Media Economics and Media and Convergence Management I ODER II ( 0.0h VO / 4.0 ECTS)
        • 180.813 Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h VO / 4.0 ECTS)
          Absolvierung im 1., 2., 3. Semester empfohlen
  • Master's degree programme Media, Communications & Culture (SKZ: 841, Version: 09W.1)
    • Subject: Medien- und Konvergenzmanagement (Compulsory elective)
      • Medien- und Konvergenzmanagement ( 2.0h VO / 3.0 ECTS)
        • 180.813 Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h VO / 3.0 ECTS)

Equivalent courses for counting the examination attempts

Sommersemester 2024
  • 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
Sommersemester 2023
  • 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
Sommersemester 2022
  • 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
Sommersemester 2020
  • 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
Sommersemester 2019
  • 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
Sommersemester 2018
  • 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
Sommersemester 2017
  • 180.813 VO Advanced Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
Sommersemester 2016
  • 180.813 VO Advanced Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
Sommersemester 2015
  • 180.813 VO Advanced Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)