180.821 (20W) Cross Media Management

Wintersemester 2020/21

Registration deadline has expired.

First course session
08.10.2020 08:30 - 12:30 online Off Campus
... no further dates known

Overview

Due to the COVID-19 pandemic, it may be necessary to make changes to courses and examinations at short notice (e.g. cancellation of attendance-based courses and switching to online examinations).

For further information regarding teaching on campus, please visit: https://www.aau.at/en/corona.
Lecturer
Tutor/Tutors
Course title german Cross Media Management
Type Lecture - Course (continuous assessment course )
Course model Online course
Hours per Week 2.0
ECTS credits 4.0
Registrations 32 (30 max.)
Organisational unit
Language of instruction English
possible language(s) of the assessment English
Course begins on 08.10.2020
eLearning Go to Moodle course

Time and place

Please note that the currently displayed dates may be subject to change due to COVID-19 measures.
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Course Information

Intended learning outcomes

To convey the principles of Cross-Media management, to discuss central theories and models of Cross-Media management with a focus on New and Social Media, to practically apply the theoretical knowledge via case studies in collaboration with a Carinthian media company (Kleine Zeitung).

Teaching methodology including the use of eLearning tools

Introduction to the principles of Cross-Media management and introduction to the conception of case studies, subsequently preparation and presentation of one case study with discussion in collaboration with a Carinthian media company (Kleine Zeitung).

Course content

  • Principles of Cross-Media management
  • Cross-Media management basic conditions
  • Types of Cross-Media management
  • Theoretical approaches to Cross-Media management
  • Preparation and presentation of case studies

Literature

A detailed literature list will be delivered in the lecture

Intended learning outcomes

To convey the principles of Cross-Media management, to discuss central theories and models of Cross-Media management with a focus on New and Social Media, to practically apply the theoretical knowledge via case studies.

Teaching methodology including the use of eLearning tools

Introduction to the principles of Cross-Media management and introduction to the conception of case studies, subsequently preparation and presentation of one case study with discussion

Course content

  • Principles of Cross-Media management

  • Cross-Media management basic conditions

  • Types of Cross-Media management

  • Theoretical approaches to Cross-Media management

  • Preparation and presentation of case studies

Literature

A detailed literature list will be delivered in the course.

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Examination methodology

written and oral

Examination topic(s)

A presentation in group work and the written elaboration of a case study and its presentation

Assessment criteria / Standards of assessment for examinations

Will be announced in the course and can be discussed in the feedback discussion

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Subject: Electives I - Media and Communication (MC) (Compulsory elective)
      • Cross Media Management ( 2.0h VK / 4.0 ECTS)
        • 180.821 Cross Media Management (2.0h VC / 4.0 ECTS)
  • Master's degree programme Media, Communications & Culture (SKZ: 841, Version: 20W.1)
    • Subject: Media and Convergence Management (Compulsory elective)
      • 8.2 Special Topics in Media and Convergence Management I ODER Cross Media Management ( 0.0h VC / 4.0 ECTS)
        • 180.821 Cross Media Management (2.0h VC / 4.0 ECTS)
          Absolvierung im 1., 2., 3. Semester empfohlen

Equivalent courses for counting the examination attempts

Wintersemester 2023/24
  • 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
Wintersemester 2022/23
  • 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
Wintersemester 2021/22
  • 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
Wintersemester 2019/20
  • 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
Wintersemester 2017/18
  • 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
Wintersemester 2015/16
  • 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
Wintersemester 2014/15
  • 180.821 VK Cross Media Management (2.0h / 4.0ECTS)