602.425 (20S) Research Seminar Marketing (MIM) I

Sommersemester 2020

Registration deadline has expired.

First course session
03.04.2020 09:00 - 16:00 N.1.25 On Campus
... no further dates known

Overview

Lecturer
Course title german Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I
Type Seminar (continuous assessment course )
Hours per Week 1.0
ECTS credits 2.0
Registrations 6 (20 max.)
Organisational unit
Language of instruction English
Course begins on 03.04.2020
eLearning Go to Moodle course

Time and place

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Course Information

Intended learning outcomes

The Research Seminar in Marketing comprises of two parts (Part 1 and Part 2). Students who are interested in writing their master thesis in marketing can attend Part 1 of the seminar before their master thesis outline has been approved.

When students have completed about two thirds of their master thesis they should attend Part 2 of the seminar.

Course objective of Seminar Part 1:

In the first part of the seminar the aim is to analyze and discuss selected examples of pieces of research that have been successfully published in leading journals in the specific field. Students analyze how the research was performed and learn about strengths and weaknesses related to the research as well as about methods employed in the articles.  The aim is to learn how a research paper is written and how idea, theory, empirical portion as well as implications and limitations are presented.

Teaching methodology including the use of eLearning tools

Student responsibilities - Seminar Part 1:

Class Attendance and Participation on all days

 Reading and preparation of several research papers (available in Moodle) (60% of grade)

Students have to prepare a 2 page summary of each paper, structured as follows:
A.   Basic idea of the paper / research questions of the paper and the importance of the topic
B.   Theoretical rationale (theories / concepts used, empirical evidence given, hypotheses development, ...)
C.   Empirical study (methods, sample, statistical procedures, ...)
D.   Main results
E.   Implications for research and practice
F.   Strengths and weaknesses of the paper

Paper Presentation in Class (40 % of grade)

In class, groups of students (2-3 students) will jointly present one of the papers.
Papers will be discussed after presentation, based on the summaries and the class presentations.
Assignment of students to the papers they present will be made on the first day of the seminar.

Course content

  • Theoretical background: The  empiricial research process
    • Step 1: Thorough and extensive literature review
    • Step 2: Define your research question/s and hypotheses
    • Step 3: Develop your research design
    • Step 4: Implement your research design
  •  Reading and preparation of several research papers

Literature

The literature base varies according to the research papers, which have to be read  in summer term 2020.

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 12W.4)
    • Subject: Masterarbeit (Compulsory subject)
      • Seminar zur Masterarbeit - Teil 1 ( 1.0h SE / 2.0 ECTS)
        • 602.425 Research Seminar Marketing (MIM) I (1.0h SE / 2.0 ECTS)
  • Master's degree programme Information Management (SKZ: 922, Version: 19W.1)
    • Subject: Master's thesis (Compulsory subject)
      • Research Seminar ( 0.0h SE / 2.0 ECTS)
        • 602.425 Research Seminar Marketing (MIM) I (1.0h SE / 2.0 ECTS)
  • Master's degree programme Information Management (SKZ: 922, Version: 13W.2)
    • Subject: Seminare zur Masterarbeit (Compulsory subject)
      • 4.2 Seminar zur Masterarbeit ( 1.0h SE / 2.0 ECTS)
        • 602.425 Research Seminar Marketing (MIM) I (1.0h SE / 2.0 ECTS)
  • Master's degree programme Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Subject: Master Thesis (Compulsory subject)
      • Research Seminar ( 2.0h SE / 4.0 ECTS)
        • 602.425 Research Seminar Marketing (MIM) I (1.0h SE / 2.0 ECTS)
          Absolvierung im 4. Semester empfohlen

Equivalent courses for counting the examination attempts

Sommersemester 2022
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: Research Seminar MIM I (1.0h / 2.0ECTS)
Wintersemester 2021/22
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: Research Seminar Marketing (MIM) I (1.0h / 2.0ECTS)
Sommersemester 2021
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Wintersemester 2020/21
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Wintersemester 2019/20
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Sommersemester 2019
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Wintersemester 2018/19
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Sommersemester 2018
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Wintersemester 2017/18
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Wintersemester 2016/17
  • 602.425 SE Seminar zur Masterarbeit aus Marketing & Int. Management - Teil 1 (1.0h / 2.0ECTS)
Sommersemester 2016
  • 602.425 SE Seminar zur Masterarbeit aus MIM - Teil 1 (1.0h / 2.0ECTS)
Wintersemester 2015/16
  • 602.425 SE Seminar zur Masterarbeit aus MIM - Teil 1 (1.0h / 2.0ECTS)
Sommersemester 2015
  • 602.425 SE Seminar zur Masterarbeit aus MIM - Teil 1 (1.0h / 2.0ECTS)
Wintersemester 2014/15
  • 602.425 SE Seminar zur Masterarbeit aus MIM - Teil 1 (1.0h / 2.0ECTS)
Sommersemester 2014
  • 602.425 SE Seminar zur Masterarbeit aus MIM - Teil 1 (1.0h / 2.0ECTS)
Wintersemester 2013/14
  • 602.425 SE Seminar zur Masterarbeit MIM (2.0h / 4.0ECTS)
Wintersemester 2012/13
  • 602.425 SE MIM-Vertiefung 3: Seminar/ Seminar zur Masterarbeit MIM (2.0h / 4.0ECTS)