Adolescents’ persuasion knowledge in response to online targeted poli...

By conducting a mobile experience sampling study with adolescents during an election (N = 113, 640 momentary assessments), we investigated the relationships between perceived political and issue fit of targeted political advertising and persuasion knowledge. Results show perceived issue fit was positively related to targeting knowledge, while perceived political fit was negatively associated with manipulative intent perceptions. Privacy concerns and the timing of the campaign did not moderate the relationships. Hence, educational interventions are important.