Publikation: Social Media Influencers’ Role in Shapi...

Stammdaten
Titel: Social Media Influencers’ Role in Shaping Political Opinions and Actions of Young Audiences
Untertitel:
Kurzfassung: Social media influencers have become an indispensable part of social media, informing audiences, especially young ones, about various topics, such as beauty, lifestyle, or food. Recently more political influencers have emerged, and regular influencers have increasingly taken positions on political and societally relevant topics, including climate justice and gender equality. Yet, empirical evidence on how both types of influencers are perceived by their audiences and how they might impact young audiences regarding political action is scarce. Hence, the present study set out to investigate adolescents’ and young adults’ use and perception of social media influencers in the context of political information dissemination, opinion formation, and mobilization. With the help of qualitative interviews of young people in Germany (16–22 years), we show that while the mainstream media seems to still be the primary source of political information, influencers focused on politics are increasingly used to make sense of this information. The presumed impact ranges from amplifying the effects of existing opinions to opinion formation and changes in voting intentions based on the assessment provided by the influencer. Regular influencers who talk about political topics occasionally are not perceived as reliable sources of political information.
Schlagworte: Communication
Publikationstyp: Beitrag in Zeitschrift (Autorenschaft)
Erscheinungsdatum: 20.06.2023 (Online)
Erschienen in: Media and Communication
Media and Communication
zur Publikation
 ( Cogitatio Press; A. Vieira )
Titel der Serie: -
Bandnummer: 11
Heftnummer: 3
Erstveröffentlichung: Ja
Version: -
Seite: -

Versionen
Keine Version vorhanden
Erscheinungsdatum: 20.06.2023
ISBN (e-book): -
eISSN: 2183-2439
DOI: http://dx.doi.org/10.17645/mac.v11i3.6750
Homepage: -
Open Access
  • In einem Open-Access-Journal erschienen

AutorInnen
Christina Peter
Christina.Seeger@aau.at
Institut für Medien- und Kommunikationswissenschaft
Forschungsaktivitäten
zur Visitenkarte
(intern)
Luisa Muth
Forschungsaktivitäten
(extern)

Zuordnung
Organisation Adresse
Fakultät für Sozialwissenschaften
  Institut für Medien- und Kommunikationswissenschaft
Universitätsstraße 65 - 67
A-9020 Klagenfurt am Wörthersee
Österreich
   mk@aau.at
https://www.aau.at/mk
zur Organisation
Universitätsstraße 65 - 67
AT - A-9020  Klagenfurt am Wörthersee

Kategorisierung
Sachgebiete
  • 508 - Medien- und Kommunikationswissenschaften
Forschungscluster
  • Humans in the Digital Age
Zitationsindex
  • Social Science Citation Index (SSCI)
Informationen zum Zitationsindex: Master Journal List
Peer Reviewed
  • Ja
Publikationsfokus
  • Science to Science (Qualitätsindikator: I)
Klassifikationsraster der zugeordneten Organisationseinheiten:
Arbeitsgruppen Keine Arbeitsgruppe ausgewählt

Kooperationen
Organisation Adresse
Freie Universität Berlin (FU)
 

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