Publication: Developing Narrative Messages for the P...
Master data
Title: | Developing Narrative Messages for the Promotion of Advance Care Planning: A Content-Based Approach |
Subtitle: | |
Abstract: | Advance care planning allows people to clarify and communicate their wishes for future medical care at any age or stage in their lives. However, engaging people in advance care planning is challenging, as multiple barriers exist that prevent people from identifying their wishes for end-of-life care. By taking a health marketing approach, this research aimed to develop first-person, non-fictional narrative messages for the promotion of advance care planning. Drawing on 27 qualitative interviews and the taxonomy of patient narratives, we constructed real-life stories with different content types, i.e., experience-focused content, process-focused content, and outcome-focused content. Twelve narrative scripts were developed and pre-tested with a total of N = 17 participants. The research contributes to our knowledge on narrative health promotion and paves the way for subsequent experimental investigations of narrative effects on advance care planning attitudes, beliefs, and behaviours. |
Keywords: |
Publication type: | Abstract (Authorship) |
Publication date: | 25.05.2021 (Online) |
Published by: |
Proceedings of the 50th Annual Conference of the European Marketing Academy
Proceedings of the 50th Annual Conference of the European Marketing Academy
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to publication |
Title of the series: | Proceedings of the European Marketing Academy: EMAC 2021 Annual Conference |
Volume number: | - |
Issue: | - |
First publication: | Yes |
Version: | - |
Page: | - |
Versionen
Keine Version vorhanden |
Publication date: | 25.05.2021 |
ISBN (e-book): | - |
eISSN: | - |
DOI: | - |
Homepage: | http://proceedings.emac-online.org/index.cfm?eventid=36&EMAC%202021%20Annual%20Con |
Open access |
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Authors
Svenja Diegelmann (internal) | ||||
Sonja Bidmon (internal) | ||||
Ralf Terlutter (internal) | ||||
Markus Köstenberger
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Rudolf Likar (external) |
Assignment
Organisation | Address | ||
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Fakultät für Wirtschafts- und Rechtswissenschaften
Institut für Unternehmensführung Abteilung für Marketing und Internationales Management
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AT - 9020 Klagenfurt |
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Research Cluster | No research Research Cluster selected |
Peer reviewed |
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working groups | No working group selected |
Cooperations
Organisation | Address | ||||
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KABEG Klinikum Klagenfurt
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AT - 9020 Klagenfurt |
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Publications: | No related publications |
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