Publication: “You just have to join in”
Master data
| Title: | “You just have to join in” |
| Subtitle: | A mixed-methods study on children’s media consumption worlds and parental mediation |
| Abstract: | In contemporary society, childhood is characterized as mediatized and commercialized. Media consumption worlds (MCWs) are a phenomenon that mirrors both aspects. They are narratives that are presented through various media platforms, games, and merchandising products. In this paper, the concept of children’s MCWs is developed theoretically and investigated empirically using the case of primary school children’s appropriation of MCWs as well as parental mediation and attitude in Austria and Germany. A mixed-methods design was applied, starting with qualitative interviews with children and their parents and followed by an online survey for parents (N=327). The study revealed that children find individual ways to deal with MCWs, some of which foster creativity and self-expression but also consumerism. The parents’ attitude is ambivalent. They view MCWs as beneficial in terms of creativity, positive values, and as peer group experience. However, parents observe critically that MCWs lure children to the media and to consumption. |
| Keywords: | media consumption worlds, mediatization, mediatization of childhood, commercialization, parental mediation, mixed methods |
| Publication type: | Article in journal (Authorship) |
| Publication date: | 03.2024 (Print) |
| Published by: |
Communications
Communications
(
De Gruyter;
)
to publication |
| Title of the series: | - |
| Volume number: | 49 |
| Issue: | 1 |
| First publication: | No |
| Edition: | - |
| Page: | pp. 27 - 50 |
Versionen
| Keine Version vorhanden |
| Publication date: | 03.2024 |
| ISBN: | - |
| ISSN: | 0341-2059 |
| Homepage: | https://www.degruyter.com/journal/key/comm/html?lang=en#latestIssue |
Assignment
| Organisation | Address | ||||
|---|---|---|---|---|---|
|
Fakultät für Sozialwissenschaften
Institut für Medien- und Kommunikationswissenschaft
|
AT - A-9020 Klagenfurt am Wörthersee |
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