Stammdaten

Titel: “You just have to join in”
Untertitel: A mixed-methods study on children’s media consumption worlds and parental mediation
Kurzfassung:

In contemporary society, childhood is characterized as mediatized and commercialized. Media consumption worlds (MCWs) are a phenomenon that mirrors both aspects. They are narratives that are presented through various media platforms, games, and merchandising products. In this paper, the concept of children’s MCWs is developed theoretically and investigated empirically using the case of primary school children’s appropriation of MCWs as well as parental mediation and attitude in Austria and Germany. A mixed-methods design was applied, starting with qualitative interviews with children and their parents and followed by an online survey for parents (N=327). The study revealed that children find individual ways to deal with MCWs, some of which foster creativity and self-expression but also consumerism. The parents’ attitude is ambivalent. They view MCWs as beneficial in terms of creativity, positive values, and as peer group experience. However, parents observe critically that MCWs lure children to the media and to consumption.

Schlagworte: media consumption worlds, mediatization, mediatization of childhood, commercialization, parental mediation, mixed methods
Publikationstyp: Beitrag in Zeitschrift (Autorenschaft)
Erscheinungsdatum: 03.2024 (Print)
Erschienen in: Communications
Communications
zur Publikation
 ( De Gruyter; )
Titel der Serie: -
Bandnummer: 49
Heftnummer: 1
Erstveröffentlichung: Nein
Auflage: -
Seite: S. 27 - 50

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Erscheinungsdatum: 03.2024
ISBN: -
ISSN: 0341-2059
Homepage: https://www.degruyter.com/journal/key/comm/html?lang=en#latestIssue

Zuordnung

Organisation Adresse
Fakultät für Sozialwissenschaften
 
Institut für Medien- und Kommunikationswissenschaft
Universitätsstraße 65 - 67
A-9020 Klagenfurt am Wörthersee
Österreich
   mk@aau.at
https://www.aau.at/mk
zur Organisation
Universitätsstraße 65 - 67
AT - A-9020  Klagenfurt am Wörthersee

Kategorisierung

Sachgebiete
  • 508 - Medien- und Kommunikationswissenschaften
Forschungscluster
  • Humans in the Digital Age
Zitationsindex
  • Social Science Citation Index (SSCI)
Informationen zum Zitationsindex: Master Journal List
Peer Reviewed
  • Ja
Publikationsfokus
  • Science to Science (Qualitätsindikator: I)
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