Publikation: Digital Nudging for Online Food Choices

Stammdaten
Titel: Digital Nudging for Online Food Choices
Untertitel:
Kurzfassung: When people search for what to cook for the day, they increasingly use online recipe sites to find inspiration. Such recipe sites often show popular recipes to make it easier to find a suitable choice. However, these popular recipes are not always the healthiest options and can promote an unhealthy lifestyle. Our goal is to understand to what extent it is possible to steer the food selection of people through digital nudging. While nudges have been shown to affect humans' behavior regarding food choices in the physical world, there is little research on the impact of nudges on online food choices. Specifically, it is unclear how different nudges impact (i) the behavior of people, (ii) the time they need to make a decision, and (iii) their satisfaction and confidence with their selection. We investigate the effects of highlighting, defaults, social information, and warnings on the decision-making of online users through two consecutive user studies. Our results show that a hybrid nudge, which both involves setting a default and adding social information, significantly increases the likelihood that a nudged item is selected. Moreover, it may help decreasing the required decision time for participants while having no negative effects on the participant's satisfaction and confidence. Overall, our work provides evidence that nudges can be effective in this domain, but also that the type of a digital nudge matters. Therefore, different nudges should be evaluated in practical applications.
Schlagworte: General Psychology
Publikationstyp: Beitrag in Zeitschrift (Autorenschaft)
Erscheinungsdatum: 20.12.2021 (Online)
Erschienen in: Frontiers in Psychology
Frontiers in Psychology
zur Publikation
 ( Frontiers Media S.A.; )
Titel der Serie: -
Bandnummer: 12
Heftnummer: -
Erstveröffentlichung: Ja
Version: -
Seite: -

Versionen
Keine Version vorhanden
Erscheinungsdatum: 20.12.2021
ISBN (e-book): -
eISSN: 1664-1078
DOI: http://dx.doi.org/10.3389/fpsyg.2021.729589
Homepage: -
Open Access
  • Online verfügbar (Open Access)

Zuordnung
Organisation Adresse
Universität Klagenfurt
  Digital Age Research Center (D!ARC)
  Doktoratskolleg Decide
Universitätsstr. 65-67
A-9020 Klagenfurt
Österreich
zur Organisation
Universitätsstr. 65-67
AT - A-9020  Klagenfurt
Fakultät für Technische Wissenschaften
  Institut für Artificial Intelligence und Cybersecurity
Universitätsstr. 65-67
A-9020 Klagenfurt
Österreich
  -993705
   aics-office@aau.at
https://www.aau.at/en/aics/
zur Organisation
Universitätsstr. 65-67
AT - A-9020  Klagenfurt
Fakultät für Sozialwissenschaften
  Institut für Psychologie
  Abteilung für Allgemeine Psychologie und Kognitionsforschung
Universitätsstrasse 65-67
9020 Klagenfurt
Österreich
  +43 463 2700 991603
   renate.malle@aau.at
http://cognition.aau.at/
zur Organisation
Universitätsstrasse 65-67
AT - 9020  Klagenfurt

Kategorisierung
Sachgebiete
  • 102013 - Human-Computer Interaction
  • 501011 - Kognitionspsychologie
Forschungscluster
  • Humans in the Digital Age
Zitationsindex
  • Social Science Citation Index (SSCI)
Informationen zum Zitationsindex: Master Journal List
Peer Reviewed
  • Ja
Publikationsfokus
  • Science to Science (Qualitätsindikator: I)
Klassifikationsraster der zugeordneten Organisationseinheiten:
Arbeitsgruppen
  • DECIDE (Decision-making in a digital environment)

Kooperationen
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Beiträge der Publikation
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