Project: Advertising & Integrated Communication

Master data
Advertising & Integrated Communication
Description:

The research spotlight “Advertising & Integrated Communication” deals with current developments in the area of advertising and integrated communication. Given the plethora of different media and the constantly changing media landscape, integrated communication, aimed at creating a consistent image in the minds of consumers, is vital. Our research focuses on all strategic communication processes that aim to increase awareness and knowledge of consumers, organizations and society as a whole.

Current key areas of examination include international and cross-cultural advertising, cross-media advertising, advertising on social media, the effects of offensive advertising, Covid-19 advertisements, food advertising, targeted political advertising, advertising for environmentally detrimental products, emotional advertising as well as transformative value creation.
Keywords: cross-cultural advertising, integrated communication, Covid-19 advertisements, food advertising, targeted political advertising, emotional advertising, advertising on social media
Short title: Advertising & Integrated Communication
Period: 01.01.2023 - 31.12.2027
Contact e-mail: -
Homepage: -

Assignment
Organisational unit
Fakultät für Sozialwissenschaften
  Institut für Medien- und Kommunikationswissenschaft
Universitätsstraße 65 - 67
A-9020 Klagenfurt am Wörthersee
Austria
   mk@aau.at
https://www.aau.at/mk
To organisation

Categorisation
Project type Current focus of work
Funding type Other
Research type
  • Applied research
Subject areas
  • 508 - Media and Communication Sciences
Research Cluster No research Research Cluster selected
Gender aspects Genderrelevance not selected
Project focus
  • Science to Science (Quality indicator: I)
Classification raster of the assigned organisational units:
working groups
  • Advertising & Integrated Communication

Funding
No available funding programs

Cooperations
No partner organisations selected